Both White Castle and McDonald’s have a long history of providing fast, cheap, and convenient fast-food. Both companies had started with one store, and then expanded into a franchise. To stay competitive they created new and innovative ways to create new customers and keep most of their value loyal customers. In comparison there were several differences and some similarities to each business. Both provide similar customer benefit package, both target on the go, and budget conscious customers, both have viable locations. The servicescape of each store is very different for each. The service encounter was also very different. The process and design of both facilities was similar, which does not leave room for custom orders. The facility layout is markedly different also. White Castle and McDonald’s both provide similar service with differences that are clearly apart. At McDonald’s the customer benefit package includes the primary good is fast-food service at a cheap price, hamburgers, and French fries, breakfast and some healthier food items. The peripheral goods are free Wi-Fi, Gift cards, Red Box machine for DVD’s and Play Place & Parties at this location. The variants are located across the street from the Belle-Clair Fairgrounds, located near downtown, and located near highway 15. The different benefit package for this store caters to a diverse population, which includes families and children, young professionals, the elderly, local businesses to include the fairgrounds, and people who are eating healthy on a budget. At White Castle the customer benefit is similar. The primary good is fast-food at a cheap price, particularly small mini burgers, breakfast. The peripheral goods are, call in orders for pick-up, gift cards and col... ... middle of paper ... ... For evidence of “green practices” at White Castle there was none visible, but an employee stated that the store has a “Gone Green” program that means that they stopped using white paper for their corrugated cases, and now use brown recycled paper. White Castle also has their own company that recycles paper steel, aluminum, and plastics. Changed the lighting to LED and lowered their electric bill by $2,500 per year (“White Castle”). In conclusion both fast-food restaurants give their customers value, but at different levels, for different target population. Out of the two McDonald’s seems to give their customers a better value for their money. Works Cited “McDonalds.” Our Story. McDonalds.com. n.d. Web.11 November 2011. “White Castle.” Company. Whitecastle.com. n.d. Web 11 November 2011. “White Castle.” Gone Green. Whitecastle.com. n.d. Web 11 November 2011.
competitors, serving as a role model to other global food service, and its drive thru innovation.
McDonalds promotes the construct of “healthiness” as a justification as to why a consumer should purchase their food. This article introduces an interesting viewpoint that despite these claims of “healthiness” or even the inclusion of low calorie options does not ensure that the consumer will not overconsume their food. I will use this source to expand the findings in "Nutritional Quality at Eight U.S. Fast-Food Chains 14-Year Trends” which argues that despite the addition of “healthy” options at fast food restaurants, the overall nutritional quality of the menu remained poor. An analysis of these two sources will be used to help answer my research questions: what consists of healthy food in the McDonalds “Questions” campaign and what are the implications of this definition of healthy food? I will use these sources to support the significance of my claim. Specifically, I will use Downs as evidence for my claim that despite marketing campaigns aimed at redefining McDonald’s as a healthy option, the definition of healthy food that these commercials promote is too limited and ultimately attempts to conform to new definitions of healthy food without actually changing their
In 1940, McDonalds was not the multi-million dollar industry that people recognize today. In fact, it started out as a small drive-in style BBQ restaurant, owned by Dick and Mac McDonald, in San Bernadino, California. However in 1948, the entire workings of the restaurant were altered, making it the dawn of the McDonald’s empire. This new drive-in, like other drive-in restaurants of its time, struggled to make a large amount of profit, due to selling low-priced food using traditional methods, which were often labor intensive and expensive. But the McDonald brothers fixed this problem by reducing their menu 25 items to nine items: hamburgers, cheeseburgers, soft drinks, milk, coffee, potato chips, and a slice of pie. Their staple item, the 30 cent hamburger, accounted for 80 percent of their total sales. Later, the brothers altered the production to that of the Fordist assembly line in order to make the whole operation fast and efficient, halving the price of their items, including their prized hamburger. (http://www.aboutmcdonalds.com/mcd/our_company/mcdonalds_history_timeline.html?DCSext.destination=http://www.aboutmcdonalds.com/mcd/our_company/mcd_history.html).
McDonald’s Golden French Fries, KFC’s Tender Chicken, Subway’s Scrumptious Subs, Taco Bell’s Mouth-Watering Tacos, all of which and more Americans devour on a regular basis. Though food items such as Tacos and Hamburgers were introduced in the late 19th century- early 20th century, fast-food restaurants however did not come into existence till’ early 1920’s. The first fast-food chain was opened in 1921 in Wichita, Kansas. They opened up selling burgers, fries and cola all for a mere price of 5 cents. Fast-food restaurants however did not become popular until after World War 2, when America officially becomes a fast-food nation. White Castle’s founder Walter Anderson’s business model was to have limited amount of choices in immense volume at a low cost. On top of this, the new hamburger restaurants were to serve their customers at lightning quick speed. All of which that creates the business models of fast food franchises, all over the world today. On the other hand the McDonald brothers introduced the method of making food at a low production cost. Making the food the customer eat low quality but still be giving costumers mouths tastes of heaven. Millions of Americans everyday munch on fast-food; although a vast number of Americans detests the fast food industry argue it has led to obesity and frailty in America. On the other hand numerous Americans argue saying that the Fast-food chains have boosted the unstable American Economy and continues to produce jobs compared to many America corporations who outsource their jobs. This brings up the question, is the fast food industry a devil or angel to this fast food nation?
Burger King adds value through the good quality products served. What the customers perceives is what the customer gets and sometimes more than what the custome...
McDonald's also focuses on the perception of value within it line of products and therefore takes care to price its menu items accordingly. Different products are priced differently depending on which target audience those items appeal to most. An extensive value menu is an essential part of any fast-food menu in recent years. The prices and products within the value menu can prove to be areas that will make or break a fast-food companies' year depending on the competitions value menus.
There are many things you can converse about when comparing these two topics. The first topic to compare is the price of the food at each restaurant. All in all, Mcdonald’s is cheaper than Burger King in several ways. Mcdonald’s
However, quality is not fully valued by these points. In fact, McDonald’s operates with a consistent quality product. It can be determined by supervising the operations of any McDonalds’ restaurant. The company has certain standards of cooking dishes, if it is volume oriented and each customer impact on product is not so high, McDonalds pertains to the top-quality operation. On the other hand, McDonalds doesn’t compromise its consumers’ comprehension about quality. From the whole history of the company, it is known that this restaurant has gone through the big quantity of quality inspections in all countries, where its restaurants are located. Evidently, they have credible and verified suppliers. Moreover, McDonalds has a special Quality Assurance team that controls the quality of the product at all stages of production. (Vignali, 2001)
CHANGING PREFRECE depended vastly on the fast food manus. For example we can mention about SALAD. Now salad was never considered as a part of fast food menu. But with the change of taste and preference, fast food chains like Windy, Taco Bell, and McDonald have introduced SALAD into their menus. This preference is not stopping only with salads. In 2002, McDonald’s introduced great tasting new products including premium salads, n salads plus menu; Chicken McNuggets made with white meat; Fish McDippers; Chicken Selects; and new breakfast offerings like the McGriddle sandwiches. Here as a fast food chain, McDonald did not have to introduce new dishes in their menus but with the impression and image in the market analysis, of increasing demand and chan...
McDonald’s target market is conscious of budget and is made up of those who is looking to stretch a dollar while still getting the quality food in clean environment. One of the main market segment of McDonald’s is the youth and the family with young children. Most of McDonald’s locations have indoor playground to attract the families with young children. It offers economic way to spend quality family time without stretching their budget. McDonald’s failed attempt at Angus burger is a prime example that McDonald’s target market is not the high end premium dining but the value driven, simple, and convenient food
McDonalds provide high quality products, such as burgers, fries, drinks, muffins, etc, which are safe and reliable that it does what it is supposed to do, but not only does the quality of the products matter, the good value for money affects the business. E.g. buy one extra value meal and get one free with a food voucher that represents the offer only. They ensure that a high standard of the product is carried out at all times and they try to compete very competitively with other fast food businesses with their good value for money. Also a customer would know if the product is good value for money by checking in another food outlet like KFC for their services and products.
McDonald's is the world’s leading food service retailer with more than 30,000 local restaurants in 121 countries serving 45 million customers each day.
McDonalds should focus greatly on building good customer relationship and uphold customer retention. This is done by allocating time and budget in improving their resources and making changes that actually cater to their customers’ needs and comfort.
McDonalds is one of the world’s largest fast food chains, feeding many people for low prices. What people don’t understand is what is actually
Fierce and growing competition – big fast food companies like Burger King and Kentucky Fried Chicken are constantly competing with McDonalds for customers and trying to take the spot as the top fast food chain.