College Sports Has Become A Household Entity Essay

College Sports Has Become A Household Entity Essay

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Over the past 20 years, college athletics has gained in popularity. College sports has become a household entity. Every child growing up has their favorite college team. Whether it be from family relations with alumni, geographic orientation or simply watching the sports colleges provide. In the world of college sports, there are three that stand out above the rest. Football, basketball and baseball are among the NCAA’s top-grossing sports. Billions of dollars are generated through marketing contracts, ticket-sales, and merchandising. Intercollegiate sports have boosted revenue as well as increasing the popularity and public image of their respective Universities.
In an article published by USA Today Sports, during the 2014-2015 fiscal year, Texas A&M made $192,608,876 from its athletic department. This is the highest revenue of any other school in the country. The room for growth, physically and economically, makes this topic an issue that is going to be addressed, hopefully sooner rather than later. This enormous, increasing revenue turns out to be one of the main arguments when it comes to the question: should college athletes be paid? According to NCAA rules, “You are not eligible for participation in a sport if you have ever: Taken pay, or the promise of pay, for competing in that sport” (NCAA Regulations 1). The NCAA’s argument is that these rules are necessary to promote competitive balance. These rules also indicate that they have resulted in the economic exploitation of many college athletes. Still, universities refuse to share the bulk of the revenue sports generate with the athletes who make it possible (Marquette Sports Law Review 26.2). Due to these rules and regulations, many low-income student athletes struggle w...

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... a free-market economy overnight, and some of them make a decent amount of sense (Andrew Sharp).
While it may not seem fair to pay college athletes, the growing economic impact that these athletes create for universities cannot go unnoticed. Players should be endorsed for their image that creates the large revenue not only for universities, but the TV marketing, ticket sales and merchandise corporations that profit as well. The reality is that paid compensation for the athlete’s time would encourage them to graduate and complete their college degrees. Failure to do so will only encourage the illegal payment of student-athletes. When allegations occur in such manor, violations be extremely unfair to the athlete and more importantly the university. Clearly, these athletes earn the money for their respective schools and should be compensated for their time and efforts.

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