Introduction Coca Cola, like any other business, deals with the affects of monetary policy set by the United States Federal Reserve Bank. The three tools used by the Federal Reserve to control monetary policy are the discount rate (federal funds rate), open market operations (buying and selling of bonds) and the reserve ratio requirement. The following will discuss the monetary policy tools used by the Federal Reserve Bank and its affects on The Coca Cola Company and other businesses. Federal Funds Rate By definition, the federal funds rate is the interest rate at which private depository institution (mostly banks) lend balances (federal funds) at the Federal Reserve to other depository institutions, usually overnight. Changing the target rate is one form of open market operations that the Chairman of the Federal Reserve uses to regulate the supply of money in the United States in the U.S economy. Short-term interest rates were relatively stable during the first half of the funds’ fiscal year. Toward the middle of the second half, however, short-term rates started to move down a little bit when concerns about the strength of the housing and credit market and the current economy led the Federal Reserve to reduce short-term rates. The Federal Reserve cut the federal funds rate by 25 basis points (0.25%) and pumped $41 billion of short-term reserves into the markets. On the daily basis, most businesses operate regardless of the Federal rate and completely independent of it. Coca-cola sells Coke by the truckload regardless of the trickle-down effect of the Federal Funds Rare. In addition, it generated gobs of excess cash that allowed it to service virtually and interest rate the banks threw at it. The Coca-cola company reports that the earnings per share of $1.77 for the year, versus $1.23 in the prior year. In addition, cash from operations has increased 15% to 5.5 billion. In addition, the fourth quarter earnings per share of $0.38 and the worldwide unit case volume growth of 3% in the fourth quarter and 4% for the full year. Opinions on if the Federal Reserve will raise interest rates in the future abound, with conventional wisdom siding with a rate increase. However, the decision probably will not affect what happens to stock prices as much as it would with news of corporate earnings surprises. With the benchmark lending rate at 1.5%, rates are still quite low – past economic recoveries have seen rates at 3% or higher at this stage.
Monetary Policy is another policy used in Keynesianism which is a list of protocols designed to regulate the economy by setting the amount of money that is in circulation and controlled interest levels. The Federal Reserve system, also known as the central banking system in the U.S., which holds control of this policy. Monetary policy has three tools used by the Federal Reserve to enforce this policy. Reserve Requirement is the first tool that determines the lowest amount of money a bank must possess and is not able to lend out. The second way to enforce monetary policy is by using the discount rate or the interest rate a bank will charge.
The Federal Reserve and Macroeconomic Factors Introduction The Federal Reserve controls the economy of the United States through a variety of tools. They use these tools to shape the monetary policy of the United States in order to promote economic growth and reduce the rate of inflation and the unemployment rate. By adjusting these tools, the Fed is able to control the amount of money in the supply. By controlling the amount of money, the Fed can affect the macro-economic indicators and steer the economy away from runaway inflation or a recession.
Fiscal Policy affects The Coca-Cola Company as it does many other businesses. The four components of Fiscal Policy are employment, growth, business cycle and inflation. The following discusses the different aspects of Fiscal Policy as related to The Coca-Cola Company.
Beverage giant Coca-Cola wants to get a little love for its iconic cola drink from the upscale consumer set, so its decided to create and test-market a sleek set of contoured aluminum bottles for its flagship Coke brand. Yes, we said aluminum bottles.
The Porter’s model of competitive advantage of nations is based on four key elements including factor endowments, demand conditions, related and supporting industries and firm strategy, structure and rivalry. This makes it suitable in understanding the competition existing in the soft drinks industry in the Asian markets. The factor conditions identify the natural resources, climate, location, and demographics. Coca cola and Pepsi enjoy the growing population in the Asian markets (Yoffie, 2002). A higher population guarantees the two companies adequate revenues. Other factors include communication infrastructure and availability of skilled workers. Most of the Asian countries are embracing new technologies that grow much knowledge of the diverse beverage drinks. Secondly, the demand conditions play a significant role in enhancing competitiveness for the firms. Both Coca cola and Pepsi are an
In the study of macroeconomics there are several sub factors that affect the economy either favorably or adversely. One dynamic of macroeconomics is monetary policy. Monetary policy consists of deliberate changes in the money supply to influence interest rates and thus the level of spending in the economy. “The goal of a monetary policy is to achieve and maintain price level stability, full employment and economic growth.” (McConnell & Brue, 2004).
Analysis of the Coca-Cola Company The Coca-Cola Company is the world's leading manufacturer, marketer and distributor of soft-drink concentrates and syrups. The Coca-Cola Company is the world's leading manufacturer, marketer and distributor of soft-drink concentrates and syrups. The Company markets many of the world's top soft drink brands, including Coca-Cola, Diet Coke, Sprite and Fanta. Through the world's largest and most pervasive distribution system, consumers in nearly 200 countries enjoy the Company's products at a rate of more than one billion serving a day.
CASE 1-3: Coke and Pepsi Learn To Compete in India The political environment in India proved critical in that their government was unfavorable to foreign investors. They prohibited the import of soft drinks since they felt it could be gotten anywhere. They also prohibited the foreign brand name and wanted the name Lehar Pepsi and Coca-Cola India, an indigenous name. These effects couldn’t have be anticipated prior to entering the market because the trade policies, rules and regulations of India were difficult and unpredictable.
The first major aspect of the monetary policy by the Federal Reserve is its interest rate policy. This interest rate policy is mainly determined by the figure for the federal funds rate, which is the rate at which commercial banks with balances held within the Federal Reserve can borrow from each other overnight in ord...
History "Coca-Cola enterprises Incorporated, employees 66,199 operates, 444 facilities, 47,235 vehicles, 1.9 million pieces of cold drink equipment and sold 3.8billion unit cases in 46 states in the united states, all 10 provinces of Canada and portions of Europe including Belgium, France, Great Britain, Luxembourg and the Netherlands" (Coca-Cola facts 99). An, Atlanta Pharmacist Dr. John Slyth Pemberton founded Coca-Cola on May 8, 1886. The carmel colored ingredients, Coca leaves and kola nuts. Later the drink was striped of narcotics. The drink was first designed as a drug that will help people feel better. Pemberton sold his new drink for 5 cents a glass. Some time later carbonated water was added to the syrup and that is how Coca-Cola was invented. Dr. Pemberton sold Coca-Cola out of the pharmacy he worked at. The pharmacy was owned by, a man named Frank M. Robinson. Robinson suggested "Coca-Cola" as a name for Pemberton's drink. The two men took an old oilcloth sing and hung it in the window saying "Drink Coca-Cola". They averaged nine glasses sold a day. In 1886 Pemberton became sick he sold some of his portions of his interest too Asa G. Candler. In 1888 Pemberton died, and Asa Candler began buying all the out standing shares of Coca-Cola. Candler was and Atlanta druggist and businessman. Candler knew Coke was going to be something big. He then had complete control by 1891 for $2,300. In 1892, Candler and his brother John Candler, Frank Robinson and two other associates formed "Coca-Cola Company" in Georgia. Candler was a master at marketing. He handed out coupons for one free glass of Coca-Cola. He also promoted the beverage by painted walls, Clocks, outdoor posters, serving trays and fountain urns. Candler marketing stragety worked Coke was available everywhere. The sales took off. People started calling Coca-Cola "Coke" They urged the customers to call it by its full name, but "Coke" just stuck. "In 1894, the company opened its first syrup manufacturing plant outside Atlanta in Dallas Texas. The following year plants opened in Chicago and Los Angeles. Three years after the Coca-Cola Company's incorporation Candler announced in the annual report: "Coca-Cola in the now drunk in every state and territory in the United States" (History of Coca-Cola Company). Joseph A. Biedenharn, of Vicksburg, Mississippi installed ...
Monetary Policy involves using interest rates or changes to money supply to influence the levels of consumer spending and Aggregate Demand.
Holistic marketing also incorporates social responsibility marketing and understanding broader concerns and the ethical, environmental, legal, and social context of marketing activities and programs. The business will tend to adopt ethical behavior in its marketing strategy and will ensure that proper and true information will be provided to the concerned parties(Homburg, Stierl & Bornemann 2013).
As an outside consultant, a brief analysis of the Coca Cola business will outline motivation for the employee and the organization. Additionally, information will offer basic training knowledge through three distinct areas. These areas are employee growth, legal requirements and, diversity. Within these three areas, each of the programs can meet personal and professional employee needs, while demonstrating what the company gains by offering training.
Coca - Cola : Claims, Values and Polices Coca-Cola is a well-known and cherished brand name. When people think of this name, memories tend to overflow in their heads. Why do you need to be a member? Because, not only does Coke taste great and refresh your own personal memories, it also fills you with memories of the Coca-Cola like "Always Coca-Cola", the antics of the Coke polar bears, and all of the different ads that have represented Coke over the years. Just about every ad you see, as a consumer, has tons of hidden meanings.
The Coca Cola Company has been among the world’s top companies that have been able to perform well in all the areas of the world. The company follows the latest strategic research and evaluation methods to formulate such strategic policies that helps in not only meeting the customer expectations and desires but also achieving various organizational goals and objectives.