Analysis of the Coca Cola Company

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Analysis of the Coca Cola Company

History "Coca-Cola enterprises Incorporated, employees 66,199 operates, 444 facilities, 47,235 vehicles, 1.9 million pieces of cold drink equipment and sold 3.8billion unit cases in 46 states in the united states, all 10 provinces of Canada and portions of Europe including Belgium, France, Great Britain, Luxembourg and the Netherlands" (Coca-Cola facts 99). An, Atlanta Pharmacist Dr. John Slyth Pemberton founded Coca-Cola on May 8, 1886. The carmel colored ingredients, Coca leaves and kola nuts. Later the drink was striped of narcotics. The drink was first designed as a drug that will help people feel better. Pemberton sold his new drink for 5 cents a glass. Some time later carbonated water was added to the syrup and that is how Coca-Cola was invented. Dr. Pemberton sold Coca-Cola out of the pharmacy he worked at. The pharmacy was owned by, a man named Frank M. Robinson. Robinson suggested "Coca-Cola" as a name for Pemberton's drink. The two men took an old oilcloth sing and hung it in the window saying "Drink Coca-Cola". They averaged nine glasses sold a day. In 1886 Pemberton became sick he sold some of his portions of his interest too Asa G. Candler. In 1888 Pemberton died, and Asa Candler began buying all the out standing shares of Coca-Cola. Candler was and Atlanta druggist and businessman. Candler knew Coke was going to be something big. He then had complete control by 1891 for $2,300. In 1892, Candler and his brother John Candler, Frank Robinson and two other associates formed "Coca-Cola Company" in Georgia. Candler was a master at marketing. He handed out coupons for one free glass of Coca-Cola. He also promoted the beverage by painted walls, Clocks, outdoor posters, serving trays and fountain urns. Candler marketing stragety worked Coke was available everywhere. The sales took off. People started calling Coca-Cola "Coke" They urged the customers to call it by its full name, but "Coke" just stuck. "In 1894, the company opened its first syrup manufacturing plant outside Atlanta in Dallas Texas. The following year plants opened in Chicago and Los Angeles. Three years after the Coca-Cola Company's incorporation Candler announced in the annual report: "Coca-Cola in the now drunk in every state and territory in the United States" (History of Coca-Cola Company). Joseph A. Biedenharn, of Vicksburg, Mississippi installed ...

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...ola's target areas are grocery stores, recreational areas, shops, malls and sporting events. The mass of distribution to cus


Bibliography Associated Press. "Coca-Cola Recalls More Tainted Drinks." Boston Globe [CD-ROM], 3 July 1999, National/Foreign Section, p. A4. Available: BOSTON GLOBE File: 631. Coca-Cola Enterprises, Inc. "Facts 1999." Atlanta: Coca-Cola Enterprises, Inc., 1999. "Coca-Cola's Global Dominance." oc/page01.htm (13 Oct. 1999). "Coke Insider." Investors Business Daily. Mahoney, Ed. Distribution Manager for Coca-Cola Enterprises. Group Interview. 4 November 1999. Pendergrast, Mark. For God, Country, and Coca-Cola. New York, N.Y.: Charles Scribner's Son Publishing Co., 1993. The Coca-Cola Company. "Facts, Figures, and Features." Atlanta: The Coca-Cola Company, 1996. "The Coca-Cola Company Overview." Hoover's Company Profiles. wysiwyg:// bodyframe.14/ (23 Sept. 1999). "The Coca-Cola Company." Profiles. world/world.html (10 Nov. 1999). The Coca-Cola Company. "The Chronicle of Coca-Cola: Since 1886." Atlanta: The Coca-Cola Company, 1950.
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