For more than a century now, two major companies of soft drinks Coca-Cola and PepsiCo have been battling. Both companies have very long history in inventing, advertising, and selling their soft drinks. The birth of Coca Cola began in May 1886 when the first coke formula was invented. It was invented by a pharmacist who lived in Atlanta, Georgia called John Pemberton as drink at soda fountains. The name of the drink “Coca Cola” was a suggestion given by Pemberton’s bookkeeper Frank Robinson (Bellis).
As soon as Coca Cola began, it spread rapidly making what is considered today to be the greatest refreshment ever known to man ("Coca-Cola History"). When Dr. Pemberton mixed the drink with tonic water, sampled it, and critiqued it until excellent, his bookkeeper, Frank Robinson, named the product Coca-Cola and created the distinct and classic font still recognizable today. Before dying only two years later, Dr. Pemberton sold the original product to an Atlanta businessman known as Asa Candler. He became one of the greatest men to work with Coca-Cola. Mr. Candler traveled all around the city handing out coupons and advertisements to people to come and try the best new thing.
Brands include Minute Maid, Five Alive, Bright & Early, Hi-C And Bacardi. History Coke was invented in 1886, by Atlanta pharmacist John S. Pemberton, It was named by Frank- Robinson (Pemberton's bookkeeper), after it's two main ingredients, coca leaves and Kola nuts, In 1891 the company was sold to druggist Asa Candler for $2.300, and by 1895 the soda fountain drink was available in all US states, and expanded to Candia and Mexico by 1898, Candier sold most of the US bottling rights in 1899 to Benjamin Thomas and John Whitehead of Chattanooga for $1.00. With the backing of John Lupton, Thomas and Whitehead developed a regional franchise bottling system, expanding to over 1,000 bottlers within 20 years. The bottlers used the contoured bottle designed by the C.J. Root Glass Company in 1916, In 1916 Candler retired to become Atianta's mayor; his family sold the company to Atlanta banker Ernest Woodruff for $25 million in 1919, that same year Coca-Cola went public.
The Coca Cola Company Summary of the History of Coca Cola On May 8, 1886, Dr. John S Pemberton, a pharmacist in Atlanta, Georgia, USA mixed the syrup that became Coca-Cola'. His friend and bookkeeper, Frank M. Robinson, thinking that the two C's would look well in advertising', suggested the name Coca-Cola'. He wrote the words in his now familiar Spenserian script, and the world's most recognized trademark was born. Selling his creation from Jacob's pharmacy for five cents a glass, Dr. Pemberton promoted his new product by distributing thousands of coupons that could be exchanged for a complimentary sample. In the first year, he spent $46 on advertising.
He also opened the first syrup manufacturing plant in 1884. His great achievement was large scale bottling of Coca-Cola in 1899. In 1915, The Root Glass Company made the contour bottle for the Coca-Cola company. Candler aggressively advertised Coca-Cola in newspapers and on billboards. In the newspapers, he would give away coupons for a free Coke at any fountain.
The Company and its subsidiaries employ nearly 31,000 people around the world. Dr. John Stith Pemberton first introduced Coca-Cola in Atlanta, Georgia in 1886. The pharmacist concocted a caramel-colored syrup in a three-legged brass kettle in his backyard. The Coca-Cola Company’s operating management structure consists of five geographic groups plus The Minute Maid Company. Other Coke products are: Barq’s Root Beer, Cherry Coke, Powerade, Citra, Mel... ... middle of paper ... .../sectors/3080.asp, (accessed 11/9/2000) Hays, Constance L., (2000), http://nytimes.com/library/financial/Sunday/080600biz- coke.html (accessed 10/8/2000) “It’s the Real Thing,” (1999), http://www.t- bird.edu/alumni/readingroom/magizine/features/realthing.asp (accessed 11/9/2000) “Law Firm Chitwood & Harley Announces Class Action Lawsuit Against Coca-Cola Company,” (2000), http://biz.yahoo.com/bw/001027/chitwood_h_2.html (accessed 11/2/2000) PepsiCo, Inc., 1998 Annual Report.
Oldfield described the drink as a, “A bully drink...refreshing, invigorating, a fine bracer before a race.” In the early 1930s Pepsi-Cola hit rock bottom filing bankruptcy due to the Great Depression. Roy C. Megargel, who was a Wall Street broker, bought the Pepsi trademark, business and good will from Craven Holding Corporation for $35,000, and it was named the Pepsi-Cola Corporation (Pepsistore, n.d.). Moving on to the 1940s, Pepsi-Cola starts to make their biggest moves in terms of advertising and marketing. In 1940, Pepsi-Cola Company makes advertising history with "Nickel, Nickel," the first advertising jingle ever broadcast nationwide on radio. By now World War II had already started and in an effort to support the war, Pepsi-Cola had changed their color to red, white and blue (symbolizing patriotism).
Pemberton's partner suggested the name "Coca-cola" and penned the now-famous trademark in his unique, flowing script. Averages of nine drinks were sold per day after the advertisement. Pemberton died in 1886 and Asa Candler began to purchase the outstanding shares of Coca-Cola. In 1893, Coca-Cola was registered in the United States and then further investment was put it to expand the business. To handle the enormous scope of its business, the Coca-Cola Company has divided into six operating units: Middle and Far East Groups, Europe, The Latin America Group, The North America, The Africa Group and The Minute Maid Company.
During WW1 prices of sugar increased significantly. Caleb Bradham was spending too much money on sugar and ended up filing for bankruptcy. In comparisson, the war actually helped Coca-Cola. From 1941-1959, Coca-Cola used the war as a promotional strategy. To show support for the brave men and women, Coca-Cola President Robert Woodruff ordered that “every man in uniform gets a bottle of Coca-Cola for five cents, wherever he is and whatever it costs the company.” (History of Coca-Cola, n.d.) This is a great promotional strategy.