CISCO’s Operations and Strategies in Foreign Markets

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Cisco incorporated has grown significantly over the years, since its inception and has established itself as the number one technology company throughout the industry. Initially, Cisco started as manufacturers of modems and routers, and has expanded its scope over the years. This paper will attempt to address Cisco’s operations and strategies in foreign markets it will also delve into the strengths, weaknesses and threats in the political, legal and economic environment in which it operates. Cisco incorporated operates in geographic regions of the Americas, Asia, and Europe, Africa, and the Middle East. Bateman and Snell (2011) postulates that the geographic arrangement helps the company to place its people close to its customers so there is a clear path to the communication process. Operating in strategically knit areas has its advantages of positioning products and services to customers so they can target a larger client base. Unlike other companies that use a more concentrated market, Cisco has a more direct approach in terms of advertising one-on-one analysis with an employee. Cisco is a multinational corporation with its headquarters located in San Jose, California. Currently it designs, manufactures, and sells networking equipment which is used throughout the world especially in industries that heavily rely on networking and internet technologies to satisfy the service needs of its customers. Leonard Bosack and Sandy Lerner founded Cisco Systems Incorporated in 1984, while at Stanford University. Since that time the company has gone through several major changes. Many of which helped to catapult Cisco to the level it currently is today. Cisco was previously known for its Internet and Silicon intelligence, which attract... ... middle of paper ... ... Kotler, P. (2000). Marketing in the 21st century. Marketing Management Millenium Edition, Tenth Edition, New Jersey: Prentice Hall. Liang, R. (2013). Cisco channel sales and inspiration in the age of internet. Contemporary Logistics, (12), 14-30. Retrieved from http://ezproxy.snhu.edu/login?url=http://search.proquest.com/docview/1468933047?accountid=3783 Orman, N. (2001). Cisco move: Risky business. Silicon Valley/San Jose Business Journal, 19(18), 13. Retrieved from http://ezproxy.snhu.edu/login?url=http://search.proquest.com/docview/217033005?accountid=3783 The Network. (2014.). Cisco's. Retrieved March 4, 2014, from http://newsroom.cisco.com/press- release-content?type=webcontent&articleId=1346807 The Network. (2014, February 12). Cisco's. Retrieved March 19, 2014, from http://newsroom.cisco.com/release/1346807/Cisco-Reports-Second-Quarter-Earnings

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