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Cisco Case Study

explanatory Essay
1343 words
1343 words
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Company Overview Communication is the basis by which a company can become successful and achieve a competitive advantage. Information must be able to flow between departments especially if such departments are located globally. The need for communication is what generated the idea that became the company known as Cisco. Husband and wife Len Bosack and Sandy Lerner, both working for Stanford University, wanted to email each other from their respective offices located in different buildings but were unable to due to technological shortcomings (The Network, 2016). The need for communication brought Bosak and Lerner to create the first multi-protocol router, which was the start of Cisco. The name Cisco was derived from the city San Francisco …show more content…

In this essay, the author

  • Explains that communication is the basis of a company's success and competitive advantage. len bosack and sandy lerner created the first multi-protocol router, which became cisco.
  • Explains that cisco's main purpose is to "shape the future of the internet by creating unprecedented value and opportunity for our customers, employees, investors, and ecosystem partners."
  • Explains that becoming an industry leader requires an organization to recruit talented and skilled employees. firms employ a high amount of time and funding to ensure that the right person is hired.
  • Explains that cisco has an overall goal of getting the top 10 to 15 percent of people in their industry. if they get the best people to fit into their culture and motivate them properly, they'll be an industry leader.
  • Explains the early stages of hiring involved identifying the exact person that needed to be hired. focus groups were created with talent recruiters to ensure that all prospective employees shared similarities.
  • Explains how acquisitions provided a large pool of management talents needed to run the new companies acquired. cisco attempted to hire competitor's employees who were content with their current position and compensation.
  • Explains that hr leaders developed a road map for early, mid, and late career works to develop current employees to their full potential. cisco is taking the time to train existing and new talents to ensure that there are skillful leaders.
  • Explains that cisco has a series of programs which provide the employees with the motivation needed to constantly increase innovation. the cap or the cisco achievement program rewards employees who perform over and above their call of duty.
  • Explains that compensation is not the only form of motivation for an employee. recognition provides the employee with a sense of pride and knowledge that their efforts are being valued.
  • Explains cisco's motivational strategy of allowing their employees to grow to their full potential. the company pays for training and offers bonuses and promotions after the employee becomes certified.

James Press, 2000). Furthermore, Cisco ventured into acquisitions strategically purchasing companies that would increase their technological advantage. Cisco’s main purpose is to “shape the future of the internet by creating unprecedented value and opportunity for our customers, employees, investors, and ecosystem partners” (The Network, 2016). In 2004, Cisco was part of Fortune’s magazine “100 Best Companies to Work For”. At number fifty-five (55) it provides employees with competitive compensation, LEED certified health centers, and convenient onsite child care centers. Recruitment Becoming an industry leader requires an organization to recruit talented and skilled employees among other. Firm’s employ a high amount of time and funding to ensure that the right person is hired. Each employee must have the attributes necessary to enhance the company’s culture, vision and objectives. In its early years Cisco was aggressively hiring talents which would allow them to meet current and future demand. As Chambers said in 1997: Cisco has an overall goal of getting the top 10 to 15 percent of people in our industry. Our philosophy is very simple—if you get the best people in the industry to fit into your culture and you motivate them properly, then you’re going to be an industry leader. (Chatman, O’Reilly, & Chang,

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