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Integrative model of corporate social responsibility
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Cisco Systems, Inc. is a leader in networking for the internet, they develop hardware, software, and services to help create internet solutions that make internet networks possible. Cisco was founded in 1984 by a small group of computer scientists from Stanford University. They are a worldwide company with headquarters in: San Jose, California, Amsterdam Netherlands, and Singapore. Currently, they employ approximately 74,000 people throughout the world. Cisco operates on a set of values which include: change the world, intensely focus on customers, make innovation happen, win together, respect and care for each other, and always do the right thing. They show these values through global involvement in education, community, and philanthropic efforts. (Cisco, 2004) Cisco Systems Another key factor of focusing CSR on the employees is by the use of employee surveys and feedback. Cisco takes the surveys and feedback and tries to make meaningful and useful changes the employees are looking for. By making the employees a key part of what makes CSR work at Cisco is it helps keep employees engaged, motivated, and in an innovative environment to achieve personal and corporate success. One of the major purposes of Cisco’s products and services is to help connect people through technology. Their role in society in the 21st century and is more important than ever. By donating money and the technology they developed they are able to connect the global community to resources such as healthcare, education, and other critical human needs more easily. By trying to expand these services to poorer areas of the world not only helps improve the human quality of life but it also helps Cisco show how important CSR is to the
Cisco Designs, manufactures, and sells Internet Protocol (IP) - based networking and other products related to the communications and information technology (IT) industry and provide services associated with these products and their use. The company provides products for transporting data, voice within buildings, across campuses and globally. The products are utilized at enterprise businesses, public institutions, telecommunications companies and other service providers, commercial businesses, and personal residences. Cisco conducts its business globally and manages its business geographically. Its business is divided into the following three geographic segments: The Americans; Europe, M...
Cisco Systems is one of the largest network communications company in the world. Cisco provides networking solutions that customers use to build a integrated information infrastructure of their own, or to connect to someone else’s network. Cisco also offers an extensive range of hardware products used to form information networks, or to give them access to these networks. Cisco also has it’s own software called IOS software, which provides network services and enables networked applications. Cisco serves customers in a wide range of businesses, such as corporations, government agencies, utilities, and educational institutes, and small to medium size businesses. Cisco sells it’s products worldwide. They serve as many as 115 different countries. They have more than 225 sales and support offices in 75 countries. Cisco strongly believes in the advantages of a global networked business. By using networked applications over the internet and it’s own internal network, Cisco is gaining financial contribution of at least $825 million a year in operating costs savings and revenue enhancements. Today, Cisco is the largest commerce site, with 87% of their orders are transacted over the web.
Comcast Corporation is a global media, and technology corporation with two primary businesses, Comcast Cable and NBCUniversal. Comcast Cable is one of the top nation's largest video, high-speed Internet and phone providers to home-owner customers under the XFINITY brand, and provides these services to businesses as well. NBCUniversal operates news, entertainment and sports cable networks, the NBC and Telemundo broadcast networks, television production operations, and television station groups, Universal Pictures and lastly Universal Parks and Resorts.
Nortel Networks Corporation, also known as Nortel, was an international telecommunications company in Ontario, Canada. It was founded in Montreal, Quebec in 1895. During the height of its success, Nortel made up more than one third of the total worth of all similar companies in Toronto and they employed 94,500 team members worldwide. (Gillies, 2009). On January 14, 2009, Nortel filed for protection from all its debts and creditors in the United States, United Kingdom, and Canada in attempts to remedy its debt and financial obligations (Gillies, 2009). Late in 2009, the Nortel disclosed that it would end all business transactions and sell off all of its parts. The period of bankruptcy protection
Cisco System was incorporated as information technology organization which has become a leader in internet and networking industry. Cisco System was incorporated during the period of 1984 from the scientist of a university of Stanford, whose prime objective is to find an easier way to link various types of a computer system by developing a network protocol. During the period of 1986, the first system was shipped by Cisco and in current period it has transformed itself into a multi-national giant, having around seventy-two thousand employees and operating in more than one hundred and fifteen countries. In the current era, Cisco System is perceived as a foundation of networking system for small medium organization, internet service
Corporate Social Responsibility (CSR) is recognized as a well-known practice of global organizations. CSR generally describes the relation that exists between companies and society and the interrelationship between economic, social and environmental features. CSR also can improve the quality of life of different stakeholders, such as employees, owners, consumers, investors, creditors, social and other responsible and ethical performance.
CSR covers all economic, social and environmental aspects of a business’ day to day operations. Everything an organization does in some way interacts with one or more of its stakeholder groups, and companies today need to build like a watertight brand with respect to all stakeholders. Whether as an employer, producer, buyer, supplier, or investment, the attractiveness and success of a company today is directly linked to the strength of its brand. Also CSR affects all aspects of all operations within a corporation because of the need to consider the needs of all constituent groups. Each area builds on all the others to create a composite of the corporation in the eyes of all stakeholder groups.
Due to the intensification of Social demands from consumers to companies, many research studies have being developed in order to clarify the effects that CSR has had on members of the organizations as well as on its external participants. In terms of the workforce, the application of a CSR scheme according to Herbst and Lloyd (2009) improves their morale and a sense of satisfaction of working in a responsible company makes them more loyal to the organization, creating a better atmosphere as well as increasing the effectiveness of the employee.
Literature recognises CSR profitability in the long term, especially in the form of brand loyalty, employee satisfaction, or operational efficiency (Pivato et al, 2008). CSR positively affects economic performance, employee engagement, and reputation management (Orlitzky et al., 2003; Xueming and Bhattacharya, 2006; Sen et al., 2006:164).
Initial, companies dedicated to CSR plans and strategies should generate initiatives that are reliable with their own company identities and that are perceived as unselfish programmes that augment corporate trustworthiness. Both coherence and motivational attributions are the main forerunners of helpful perceptions with customers and of intensification the customer---company nexus.
The paramount requirement for obtaining Cisco Career Certifications corresponding as CCENT, CCNA, CCDP and CCIE is to take besides pass one or additional certification exams and settle the Cisco bag Certifications and Confidentiality Agreement. Passing exams grant moment pro...
One of the positive things that Kingfisher has embraced is the introduction of the vision of the CSR into the big strategy and plans of the Group and it has been clearly communicated through all possible channels to all kind of employee so they can be aware of
What is often being overlooked is that a positive perception of an organization’s social responsibility can actually have an even greater impact on the organization’s own employees compared to that than on the outside world. In other words, the organization’s management can use CSR as a tool to manage their employees’ perception.
The importance of the CSR in the society is that it brings regulation and also makes the customers to be able to benefit from their money invested in that company. In the case of Apple Inc. after Cook took over as the CEO understood the needs to satisfy the customers and also the society and that was why he engaged the company with the CSR activities and presently the Apple Inc. is involved in charities. The Corporate Social Responsibility brings a lot of competition between different enterprises and they are a lot of argument about it but notwithstanding this argument it is important for an organisation or association to be involved in the CSR, as it increases customer relationship, human resource, cost saving trust, dignity and respect of the organisation. Nonetheless, the CSR has transformed businesses to pioneers in the social innovation.
CSR is often made up of three broad layers, the first being traditional corporate philanthropy – the giving of profits to worthy causes. The second layer helps companies to manage risks by committing to a more transparent reporting of information, as well as to set common rules, spread the risk and share opinions within the industry. Thirdly, CSR helps to create value in the company by showing how