Cisco Systems, Inc. Case Study

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Cisco Systems, Inc. is a leader in networking for the internet, they develop hardware, software, and services to help create internet solutions that make internet networks possible. Cisco was founded in 1984 by a small group of computer scientists from Stanford University. They are a worldwide company with headquarters in: San Jose, California, Amsterdam Netherlands, and Singapore. Currently, they employ approximately 74,000 people throughout the world. Cisco operates on a set of values which include: change the world, intensely focus on customers, make innovation happen, win together, respect and care for each other, and always do the right thing. They show these values through global involvement in education, community, and philanthropic efforts. (Cisco, 2004) Cisco Systems Another key factor of focusing CSR on the employees is by the use of employee surveys and feedback. Cisco takes the surveys and feedback and tries to make meaningful and useful changes the employees are looking for. By making the employees a key part of what makes CSR work at Cisco is it helps keep employees engaged, motivated, and in an innovative environment to achieve personal and corporate success. One of the major purposes of Cisco’s products and services is to help connect people through technology. Their role in society in the 21st century and is more important than ever. By donating money and the technology they developed they are able to connect the global community to resources such as healthcare, education, and other critical human needs more easily. By trying to expand these services to poorer areas of the world not only helps improve the human quality of life but it also helps Cisco show how important CSR is to the

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