Twenty one minutes into the movie we see a slightly awkward scene where Vivian is talking to her “prince” and holds up a plethora of condoms; she states “I got red, I got yellow, I got green and blue, and for the special man Silver and Gold coins-- the condoms of champions.” He looks at her slightly dumbfounded, because he feels so strange that he has hired a hooker. They have a couple more exchanges and they get less awkward as the movie progresses. The attitude towards women has changed dramatically since 1990, the year that this film came out; you will however, find a few men who still have the attitude that women were put on this earth for their enjoyment.
In the early nineties, women were hyper-sexualized and viewed as pawns in a game. MTV showed music videos with scantily clad women which were seen as extremely scandalous at the time. The nineties was also an era of growth, liberalization and sex...
... middle of paper ...
...escrewed: Pretty Woman's Co-opted Feminism." Journal of Popular Film and Television 195605th ser. 19.1 (1991): 1-8. EBSCO HOST. Web. 17 Feb. 2014.
Madison, D. Soyini. "Pretty Woman Through the Triple Lens of Black Feminist Spectatorship." From Mouse to Mermaid: The Politics of Film, Gender, and Culture. Indianapolis: Indiana UP, 1995. 224-35. Print.
Pretty Woman. Dir. Garry Marshall. Perf. Richard Gere, Julia Roberts, and Ralph Bellamy. Buena Vista Pictures., 1990.
Smith, Claude J., Jr. "Bodies and Minds for Sale:Prostitution in Pretty Woman and Indecent Proposal." Studies in Popular Culture (1998): 91-99. Web.
Twenge, Jean M. "Attitudes Toward Women, 1970-1996: A Meta-Analysis." Psychology of Women Quarterly 21 (1999): 35-51. Print.
Winn, J. Emmett. "Investigating the American Dream in Pretty Woman." Journal of American Studies of Turkey 19 (2004): 59-68. Web.
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