Child-Directed Advertising Should Be Banned Essay

Child-Directed Advertising Should Be Banned Essay

Length: 878 words (2.5 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview

Advertising directed toward children should be banned because, it places financial burdens on parents, creates unhealthy choices and develops poor shopping habits as an adult. Advertisements are poison at a young age and we are allowing the youth to drink from the cup. These fatal advertisements are designed by psychologists and enhanced by graphic design teams targeting weakness in children and adults across the world. Agencies spend upwards of twelve billion dollars on advertisements directed toward children every year. (Linn)
How is an startled parent supposed to combat these schemes and maneuvers of advertising agencies in the battlefield of their children’s youth? The only way possible to combat these offenses is to ban all advertising toward children under a certain age. Only allowing advertisements to be placed on programming made for teenagers not toddlers and infants. This will effectively reduce the manipulation of advertising on young children. As children grow so does the overall effect of advertising on them, becoming engulfed in the status quo of advertising.
Banning advertisements toward children will also put an ease to some of the conflicts between parents and children. Countless parents are succumbed to the pressure of their children begging for something they do not need usually based on faulty advertising. James U Mcneal a accredited writer wrote in his book on the myths and realities of marketing to children that “Children directly influence 187 billion dollars of their parents spending annually, and indirectly influence at least 300 billion more.” These findings were done over a decade ago so it is hard to imagine how many billions of dollars children are influencing now in the digital age of everyone h...

... middle of paper ...

... (2013): 358-364 Web. 28 Nov. 2013
Cai, Xiaomei, and Xiaoquan Zhao. "Online Advertising on Popular Children’s Websites: Structural Features and Privacy Issues. “Computers in Human Behavior Volume 29, Issue 4, (2013): 1510-1518. Web. 30 Nov. 2013
Dommer, Sara, Vanitha Swaminithan, and Rohini Ahluwalia. "Using Differentiated Brands To Deflect Exclusion And Protect Inclusion: The Moderating Role Of Self-Esteem On Attachment To Differentiated Brands." Journal of Consumer Research 40.4 (2013): 657-675. Web. 01 Dec. 2013
Bernhardt, Amy M., et al. "How Television Fast Food Marketing Aimed At Children Compares With Adult Advertisements." E8.8 (2013): 1-6 Web. 30 Nov. 2013
Hudson, Simon, and Charlene Elliott. "Measuring The Impact Of Product Placement On Children Using Digital Brand Integration. “Journal Of Food Products Marketing 19.3 (2013): 176-200 Web. 27 Nov. 2013

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Ban On Tobacco Advertising On India Essay

- Ban on Tobacco Advertising in India Tobacco consumption has become a widely known health risk over the past few decades. Many Governments and organizations have started to take action is reducing the consumption of tobacco products, and as result the divide between the tobacco industry and anti-tobacco movements has created much controversy. One example of this worldwide ethical struggle in regards to the tobacco industry is the ban on advertising of tobacco products in India. In 2001 The Indian government introduced a bill to ban the tobacco industry from advertising its products as well as prohibiting them from sponsoring sporting and cultural events....   [tags: Tobacco advertising, Tobacco, Passive smoking]

Better Essays
1040 words (3 pages)

Ban On Tobacco Advertising By The Government Of India Essay

- Case Study Analysis – Ban on Tobacco Advertising by the Government of India The connections held amongst the Government, the Tobacco Industry and the health of citizens has been a controversial and complicated topic for decades. This case analysis will focus on the ban on tobacco advertising in India. First, the ideas and arguments will be discussed for both the supporters and those who opposed the ban. The next topics will include the conflict of interest in regards to the government of India and my opinion on what governments should be doing in regards to tobacco advertising....   [tags: Tobacco advertising, Tobacco, Government]

Better Essays
1015 words (2.9 pages)

Advertising Information Or Manipulation? Essay

- Advertising Information or Manipulation Every company is trying to grab the consumers so they make unhealthy advertisements which really affect the minds of children and their health which is not good for the society. Advertisers did not pay attention towards the safety of the customers, their main focus is on the profit maximisation by directly advertise to children. Advertising have a lot of negative effects on children. It is argued that advertising is directed at children; companies target their vulnerability and wanting things they do not need....   [tags: Advertising, Nutrition, Junk food, Infomercial]

Better Essays
1446 words (4.1 pages)

Essay on Tobacco Advertising And Its Effect On The Government Of India

- Tobacco Advertising in India To Ban or Not to Ban. Government is defined as “the group of people who control and make decisions for a country, state, etc.,” (Merriam-Webster, n.d.). The extent to which the government of a country should be involved in and control its citizen’s lives has been a controversial topic for many years. This is the main argument seen in the issue over banning the advertisement of tobacco products in various countries. The Government of India (GOI) considered the ban on tobacco advertising in 2001 (Ban on Tobacco Ads by the Government of India, 2001)....   [tags: Tobacco advertising, Tobacco, Cigarette]

Better Essays
968 words (2.8 pages)

Arguments in Favor of the Ban of Tobacco Advertising in India Essay

- Summarize the arguments in favor of the ban on tobacco advertising in India. Some people opposing to the ban, advocates that the State have made unwarranted intrusion in private lives of the citizens by doing it (the ban). But others claim that the government has the right to interfere in the interest of people’s lives, as the banning as of drugs like cocaine. In 1981 and 1991 respectively the Supreme Court (of Appeal) in Belgium and the French Constitutional Council state that a ban on advertising tobacco products was not unconstitutional it was rather established for the protection of people health but not to hinder the trade liberty....   [tags: fostering the young to smoke]

Better Essays
609 words (1.7 pages)

Essay on Tobacco Advertising : Should Not Be Banned

- Tobacco Advertising: To Ban or Not to Ban. Tobacco is a 100 percent legal substance that some want banned altogether.Tobacco has been a controversial substance ever since doctors found that it causes health problems, but the problem does not lie with the substance. Many people choose to smoke even with though the majority of studies prove that smoking is unhealthy. There is a fine line between tobacco companies selling their product and forcing it into the publics mouths when it is clear that many are more than willing to pay for tobacco....   [tags: Tobacco, Nicotine, Tobacco advertising]

Better Essays
1468 words (4.2 pages)

Should Tobacco Advertising Be Banned? Essay

- Governments have control over several areas and aspects of what their constituents, businesses, and diplomats do. Governments typically have a say in the way people advertise, such as censorship. However, some Governments ban certain types of advertising such as tobacco ads because of the influence of the ads toward young, impressionable people and that the health and welfare of a country is more important than collected revenue and profits. In India, there has been a ban in place since 2001 on the advertisement of tobacco products (Unknown Author, 2001)....   [tags: Tobacco advertising, Tobacco, Tobacco industry]

Better Essays
1026 words (2.9 pages)

Essay on Case Study : Ban On Tobacco Advertisements By The Government Of India

- Case Study analysis” Ban on Tobacco Ads by the Government of India”. All countries banned tobacco by imposing taxes or did certain procedures in order to limit its intake, like creating no smoking areas within restaurants and malls and some other public areas, also they banned its sales to whom are under 18 years old while explaining to the people by the ads its risks on its consumers’ health and how it can threaten their lives by the diseases that it can lead to and that can result in death. In India, and in February 2001, the government decided to ban the advertising tobacco in sports events in order to limit its intake within the adolescents and young generations and prepare to launch the...   [tags: Tobacco advertising, Tobacco, India, Advertising]

Better Essays
795 words (2.3 pages)

Should Fast Food Advertising Be Banned? Essay

- If you were just at home watching your television you most like saw an advertisement that made you hungry or at least tried to do so. Fast food advertisers are becoming enemies to society by creating such poor eating habits because of what they advertise. A question a lot of us as ourselves is: Should fast food advertising be banned. Fast food advertising can be a very controversial subject and everyone views the issue differently. Fast food advertising has become more popular over the years and a lot of money is being spent on this kind of advertising alone....   [tags: Advertising, Infomercial, Nutrition]

Better Essays
1174 words (3.4 pages)

Essay about All Advertising Should Be Banned

- All Advertising Should Be Banned A man on the point of death is shown lying on a bed, Aids has taken such a grip on him that he will never return from his state of unconsciousness; is this advertising or exploitation. Another man, half naked, with a Kalashnikov in one hand and a femur bone in the other is used to sell jumpers to the worldwide public; is this again exploitation or just effective advertising. Both of these are, however, effective if a person remembers this company’s name, United Colours of Benetton, but at the same time it can be argued are exploitation....   [tags: Papers]

Better Essays
1909 words (5.5 pages)