Case Analysis : Sirius Xm Canada Essay

Case Analysis : Sirius Xm Canada Essay

Length: 728 words (2.1 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview

Sirius XM Canada has to address several problems that arose from their merger before they can successfully become a combined company. The first problem is not having a unified management structure ready to support the Combination Transaction. A second more pressing problem is the conservative approach on proposed synergies. A third problem has to do with the marketing expenditures and how to effectively manage distribution and sales strategies. Lastly, a fourth problem is creating a solid financial strategy that can generate anticipated cash flows and liquidity. However, of these four problems, not achieving successful synergies across all functions and departments is the most important. If the new company is able to achieve such synergies, all anticipated benefits will come. Sirius XM Canada has a few alternatives to address this problem.
The first alternative is to do an in depth cost cutting analysis to maximize all possible synergies. The merger made way for many cost saving opportunities; marketing expenditures and programming being two of the greatest options. Before the merger, large sums of money were spent on finding a way to compete with each other. Mainly advertising, but also using resources to get celebrities to join their company. However, as a combined company, Sirius XM now has a stronger position and can allocate that money elsewhere. Possible benefits include improved efficiencies, greater economies of scale and not requiring any reduction in staff or severance payments. On the contrary, possible drawbacks include not being able to increase prices and low threat of suppliers.
A second alternative is a shift in marketing focus towards a new target segment and improved product. A strong and unified market strategy...


... middle of paper ...


...anufacturers to be involved in the engineering process. Moreover, customers would have to buy the new radio set to stream the new content.
Second, Sirius XM should consider forming new strategic partnerships to help appeal to specific markets who have more influence on the broader market. For example, a partnership with Apple would help the company embrace the leading smartphone platform. Sirius XM could expand their offerings and have receivers built in to Apple’s devices. This would be an added value to the Apple product, which could help with brand recognition, and hopefully an increase in sales of subscriptions. However, forming partnerships could also present challenges. Sirius XM has to be careful to choose partners that support the company’s vision and product offerings. Going into any alliance can damage branding and sometimes lead to potential liabilities.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Swot Analysis : Canada And Canada Essays

- There is an opportunity for Target to reenter Canada to fill a void of the recent retail closures from its 2015 pullout. Target’s strengths is its ability to execute tactical business measures that appeals to all citizens, which makes it a difficult competitor (Target Corporation SWOT Analysis, 2014). Canada 's economy is diversified and highly developed. The country is part of the North American Free Trade Agreement (NAFTA), which has removed many barriers between the Canada and U.S. This factor legally strengthens Target position of entry due to fewer legal and political issues the firm may face entering another country operating outside of the NAFTA....   [tags: Globalization, International trade, Canada]

Better Essays
1487 words (4.2 pages)

The Case for Mandatory Voting in Canada Essay

- Since the turn of the twenty first century, in Canada voter turnout has made a significant and consecutive decline. In the last five federal elections on average only sixty-one per cent of eligible voters voted. If each eligible citizen voted in an election the government would be on par with the primary interests of the people. The easiest way to achieve this objective is by implementing a compulsory voting system. Mandatory voting systems are appealing because all citizens are affected by decisions made by the government, so it makes sense to have all those affected apart of the election process....   [tags: Canada Needs Compulsory Voting]

Better Essays
2588 words (7.4 pages)

Case of Canada v Bedford Analysis Essay

- In the case of Canada v. Bedford, three sex workers in Ontario Canada, Jean Bedford, Amy Lebovitch and Valerie Scott, challenged the Charter as they stated that the following sections in the Criminal Code violate the rights promised and protected under the Canadian Charter of Rights and Freedoms; CC s 210, CC s. 212(1) (j), and CC s. 213(1) (c). These sections “make it an offence to keep or be in a bawdy-house, prohibit living on the avails of prostition, and prohibits communicating in public for the purposes of prostitution,” (Canada v....   [tags: criminal code, sex work, canadian rights]

Better Essays
1671 words (4.8 pages)

Essay on Xm Radio And Sirius Financial Analysis

- Sirius vs. XM: Ratio Analysis and Statement of Cash Flows Paper From the previous company selection paper, we are now familiar with the selected satellite radio broadcasting companies, Sirius and XM Satellite Radio. Our group will now take a further, in-depth look at the ratio analysis and statement of cash flows to get a better understanding of how the companies are doing financially and with in their market. First, we will be reviewing the cash flows for both companies and identifying how much cash was generated or used by each through everyday operations, and financing and investing activities....   [tags: Business Finance]

Better Essays
1774 words (5.1 pages)

The Gap Between Rich and Poor In Canada Essay

- National economies are extremely complex. The level of economic development is the major indicator of the place that the country stands on the international economic scene or economic staircase. Many factors are responsible for economic growth and sustainability as well as for crisis and disruption. Nowadays, all the countries of the globe are interconnected and closely intermingled with each other in the net of international economic relations due to globalization. Therefore, Canadian citizens should prevent the gap between rich and the poor to make Canada a greater society....   [tags: Canada Economics]

Free Essays
1021 words (2.9 pages)

Hbs Tivo Case Analyais Essay

- TiVo's problem rests in its inability to convince consumers to change their television consumption habits. Improper targeting and positioning have led to an ineffective product, price-point and promotion strategy that has stranded TiVo in the chasm between the early market and the early majority. TiVo is a truly discontinuous innovation, a product that requires consumers to dramatically change their past behavior with the promise of gaining equally dramatic new benefits. TiVo's main challenge is convincing the consumer to buy an expensive product in a new product category....   [tags: Business Case Study]

Free Essays
2172 words (6.2 pages)

Mcdonalds Case Analysis Essay

- CASE ANALYSIS McDonald’s, Inc. COMPANY NAME: McDonald’s, Inc. INDUSTRY: Food Service COMPANY WEBSITE: www.mcdonalds.com COMPANY BACKGROUND: As a company, McDonald’s was first introduced in Des Plaines, Illinois in 1955. This was the very first McDonald’s restaurant, which all started in San Bernardino, California in 1954 when Ray Kroc approached the McDonald brothers with a business proposition to start a new company. In 1965 McDonald’s went public and was later, in 1985 added to the Dow Jones Industrial Average....   [tags: Case Study SWOT Analysis McDonalds]

Free Essays
1425 words (4.1 pages)

McDonald's Case Analysis Essay

- McDonald's Case Analysis I.     Objectives McDonald's mission was to provide customers with quality food at a low price with a focus on the speed, service and cleanliness they received while patroning one of their restaurants. The case focuses on a specific segment of the McDonalds restaurant chain that was opened in 1996, McDonald?s India. This segment of the restaurant giant had a more specific mission/philosophy to fulfill and had developed a special menu for these Indian customers to take into account their culture and religion....   [tags: Mcdonalds business Case Analysis Essays]

Better Essays
1183 words (3.4 pages)

Becel Margarine Case Analysis Essay

- Becel Margarine Case Analysis I. Executive Summary Becel needs to adjust their promotional efforts to address both a heart healthy and great tasting product, while expanding their target market to the twenty-five and above demographic. Becel’s current customers are largely empty nester households where the customers tend to be affluent with high incomes and over sixty-five years of age. By adjusting their promotional efforts to address both a heart healthy and great tasting product, Becel will be able to meet the needs of the twenty-five and above demographic....   [tags: Business Marketing Case Becel Essays]

Better Essays
4631 words (13.2 pages)

Nike Case Analysis Essay examples

- Nike Case Analysis With the increased monitoring and enforcement of labour practices; Nike being in the public spotlight and subject to negative publicity on their subcontracted factories is forced to readjust the working conditions of their cross ocean factory workers to abide with proper regulations. This has caused Nike to modify their factory standards and employee working conditions by; limiting the maximum hours worked a week, implementing proper ventilation systems to filter out toxic fumes, increase worker access to protective equipment, and increase the capacity of medical facilities and medical staff for their workers....   [tags: Business Case Study]

Free Essays
1614 words (4.6 pages)