Business Marketing

Business Marketing

Length: 1485 words (4.2 double-spaced pages)

Rating: Excellent

Open Document

Essay Preview

More ↓
Marketing has been built around one concept but since technology has become so proficient, then it is safe to say that Marketing has also expanded with the times.
Marketing is managing profitable customer relationships. The twofold goal of marketing is to
attract new customers by promising superior value and to keep and grow current customers
by delivering satisfaction. (Armstrong & Kotler, 2007, Marketing: An Introduction)
Marketing has just begun to tap into the resources that are available to help assist companies to retain customers by providing that key ingredient, promising superiority. I can say that I am a pro Wal-Mart shopper. Every year I hear the same story in the paper. Keep your money in the community and shop locally. Every year, I do the same thing. I drive an hour away to another state, nonetheless, so that I can shop at Wal-Mart and save my pocketbook. Why do I spend all that time driving to another state so that I can make purchases for me and my family? Wal-Mart saves us money and the customer service is far superior to local stores. Don't get me wrong, I still make some purchases locally. I just make the majority of my shopping at a place that treats me good, and has a better selection of items to purchase. Not to get off track from marketing, I like to provide personal information as to why I came to a conclusion.

MARKETING: Definition: The systematic gathering, recording, analyzing, and use
of data relating to the transfer and sale of goods and services from producer to consumer.
(About Inc., The New York Times Company, 2007)
So this is what I obtained from the web resources and of course, it is similar to the other definition except for the fact that it is missing some crucial information about retaining customer loyalty. I think that I have definitely expounded on how importantly I place this categorization in my own personal commitment to being a Wal-Mart shopper. I can add that most of the employee's at the current Wal-Mart recognize my family and go out of their way to assist us in our shopping experience. No it is not that small, it is a Super Wal-Mart.

How to Cite this Page

MLA Citation:
"Business Marketing." 20 Mar 2019

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Business Marketing : The Stepchild Of The Creativity Family Essay

- B2B marketing is the stepchild of the creativity family. Some people consider the B2B industry boring. Every now and then, you will hear executives complaining how they can’t be creative in their marketing strategies. And how their team struggles to gain customer attention. Well, that’s not entirely true. Yes, we all have restrictions on how to sell our products. However, B2B marketing is similar to other markets. Why. Because we’re all selling to humans. Learn to focus on the people behind the business....   [tags: Marketing, Marketing strategy, Business marketing]

Research Papers
1005 words (2.9 pages)

Small Business Marketing Is From Mars Essay

- Small Business Marketing is from Mars. Small Business Customers Are from Venus. Sometimes small business owners are the last people to pick up on changes in consumer buying behavior, until it impacts their bottom line. In small businesses it can be harder to discern these changes than larger businesses, but there are plenty of signs for anyone who wants to look for them. Salespeople once owned and controlled most of the information about their company. If you wanted to learn about their products, you had to talk to a salesperson....   [tags: Marketing, Small business, Business, Sales]

Research Papers
2129 words (6.1 pages)

Internet Business And Marketing Essay

- Internet Business and Marketing A Look at Today's Growing Internet Business In what way does the Internet effect marketing in business. Today's industry must be profitable and continually seek to improve the profit margin set forth by the shareholders. In order to be on top of the ladder and rise above the ever-growing list of competitors, companies must stay in line with technological advances. The means of marketing a company's services has changed at a near daily pace over the last several years....   [tags: Business Marketing]

Research Papers
1612 words (4.6 pages)

The Business Of Government Marketing Process Essay

- The Business-to-Government marketing process is even more complex than B2B, in that the government has very strict rules and regulations around how businesses must submit proposals for different contracts and work with the government. The US federal government spends billions every year with B2G advertisers on a variety of products and services, everything from weapons to plastic cups. For those looking to market their business within the government space and win contracts, it is essential to understand the application process they follow, otherwise it is almost impossible to gain business....   [tags: Marketing, Business-to-business]

Research Papers
1373 words (3.9 pages)

Marketing in Business Essay

- Marketing is a fundamental aspect of all businesses, whether they are set out to make a profit, or charitable organisations - they will have to carry out marketing research of some description. It has been described as being, “the management process responsible for identifying, anticipating and satisfying customer requirements profitably.” (Chartered Institute of Marketing) This essay will explore the role of marketing in a marketing oriented business and different aspects of the external environment that a smartphone company should be aware of....   [tags: Business, Role of Marketing]

Research Papers
2002 words (5.7 pages)

Essay on The Impact Of Digital Marketing On Business Businesses

- Many businesses in the world have been greatly successful in terms of greater sales and reaching many audiences due to the rise of digital marketing. Digital marketing has given small enterprises a platform where they can reach millions of people at their fingertips. This has seen immense economic growth, employment rates and improved standards of living. However there are some of small businesses that tend to die down because owners were unable to have the business for free online. SOCIAL MEDIA PLATFORMS....   [tags: Business, Marketing, Negative feedback]

Research Papers
867 words (2.5 pages)

Business to Business Marketing Case Study Essay

- Business to Business Marketing Case Study Ask the average case-bred business school student about revolutionary marketers, and you'll most likely hear about Amazon, Dell, and perhaps Saturn—all companies that turned industries on their ears by dumping the conventional business model and taking an entirely different approach. Some might mention IBM or Intel, two companies that transformed their businesses and successfully resuscitated their brands. But there's a new case on the block, one so inspiring it may match the popularity and instructional value found in these other notable examples....   [tags: Business Marketing Analysis]

Research Papers
1986 words (5.7 pages)

Essay Business Marketing Report

- Business Marketing Report A. Marketing Plan We wish to design a simulator which will allow people of any skill level to learn how to drive in a very safe environment, using real life feel driving simulators. We feel that the current system of Driver's Education could be forever changed. Once this idea has been laid out, the possibilities are virtually endless. We could simply use the devices to create a large-scale Driver's Education company implementing the machines to get people a semi-real feel of driving before they ever sit behind the wheel of a real automobile....   [tags: Business Marketing Analysis Strategy]

Free Essays
793 words (2.3 pages)

Business Marketing Essay

- Business Marketing Four basic categories define the business market: 1. The commercial market 2. Trade industries 3. Government organizations 4. Institutions Commercial markets include individuals and firms that acquire goods and services to support, directly or indirectly, production of other goods and services. Example: When Lufthansa buys aircraft built by the European consortium Airbus Industry, when Sara Lee purchases wheat to mill into flour for an ingredient in its cakes. Trade industries include retailers or whole sellers that purchase products for resale to others....   [tags: GCSE Business Marketing Coursework]

Free Essays
1078 words (3.1 pages)

Business Marketing Essay

- Marketing has been built around one concept but since technology has become so proficient, then it is safe to say that Marketing has also expanded with the times. Marketing is managing profitable customer relationships. The twofold goal of marketing is to attract new customers by promising superior value and to keep and grow current customers by delivering satisfaction. (Armstrong & Kotler, 2007, Marketing: An Introduction) Marketing has just begun to tap into the resources that are available to help assist companies to retain customers by providing that key ingredient, promising superiority....   [tags: Business Marketing]

Free Essays
1485 words (4.2 pages)

Related Searches

I like to think of it as our children having such angelic natures after our weekly trek for better selection and awesome customer service.
AFFILIATE MARKETING: Revenue sharing between online advertisers/merchants
and online publishers/salespeople, whereby compensation is based on performance
measures, typically in the form of sales, clicks, registrations, or a hybrid model.
Also Known As: associate marketing (About Inc., The New York Times Company, 2007)
So this is what started me on the whole concept of marketing because there are so many different variations of marketing. It's basically the same definition but larger but it got me in the direction of thinking smaller too. What I am trying to say is that we are involved in marketing on an everyday basis. We go to college, get a job, or continue college while we are on the job. We are basically trying to obtain leverage so that our families can have that purchasing power. Are we not marketing our skills and certification? We network on a constant basis to analyze our current situations and how to fulfill our families' continual consumer needs. If you watch your children in school, are they not learning to market also? They have all the different categories such as scholars, athletes, punk rockers, future politicians, poets, beauty queens, and just about any other code you can think of. Are they not learning how to analyze how to market their talents for future reference just as we try to market our abilities? By high school, most children have already come to some conclusion by some form of analysis about what it is they want to pursue next? Could this be considered marketing tactics in the most basic elements? What I mean to point out is that eventually who is the next consumer, or customer, for that matter?
Marketing is often defined as providing products and services that help satisfy the needs of a particular market. To find out what the market's needs are marketers must learn as much as they can about their customers. In fact, marketers have an insatiable desire to find out more and more about who they sell to. So much so that it has created an enormous marketing research industry that supports the need for more information. (Christ, Paul PhD.,
This is just more proof that we are going to have to continually learn about marketing, especially with expanding technology. We can't just say this is the definition of marketing and I am happy that I learned about this section. We have to apply marketing to our every day situations and think. Could I have responded to that with a more appeasing solution? Would the outcome have been better if I had researched that aspect of the problem? Maybe if the pet food epidemic had not caused such mass paranoia, I might have went out and bought a pet. Who wants to injure their pet by trying to provide the every day necessity of feeding the poor animal? What about the pet food companies who are trying to stay afloat and provide animal feed that does not have contamination?
More than 100 brands have been recalled, sending customers in search of all-natural alternatives.
The ongoing recalls from major pet-food distributors have forced small retailers to create ways to calm the hysteria and still provide safe food for frisky felines or canines in
their communities. ( Ryan Derousseau, About, Inc.)
I lived in the Phoenix-Scottsdale area during 2003-2005 and I can remember having a fuel shortage, contaminated water, and contaminated paper products. There was a news article and people were in the store aisles fighting over toilet paper and other paper products. If the news is reported incorrectly, there could definitely be major communication issues. If people (marketers)are not prepared to handle shortages, there could be a whole lot of other problems.
Now, database marketing, relationship marketing, and customer
management combined represent the fastest growing marketing investment
in North America, in every field. It is changing everything we ever
thought we knew about marketing. (Newell, Frederick. New Rules of Marketing :
How to Use One- to-One Relationship Marketing to Be the Leader in Your Industry.)
It prepares to always research and then when you read an item. Deliberate on what it is that you actually read, summarize what you read, and then be prepared to change the scenarios. Be creative and don't be afraid that your ideas and summation are not what everyone else wants. Don't hesitate to jump out of the box and above all, be considerate that other people are doing the same thing and have their own ideas about what a question or answer should be. Always avoid trying to think the right answer has to be like everyone else in the room. When it seems like one person has the right answer try to play the devil's advocate as to why this answer could be wrong? Try to come up with a marketing plan that could sound even when some unmentionable could occur.

By listing approximately five such issues, the company
can begin to plan how to address them.
For example, how do your company’s costs compare with
your competition’s? Is your company ahead or behind in
the development of an Internet presence? Are you facing
comparatively high employee or customer turnover? All of
these questions represent critical business issues that need
to be addressed.
Finally, your situation analysis should have a list of
main assumptions about the future. For instance, what do
you expect your market share gains to be this year? Will
inflation be an issue in the next year or two? How will
competitors respond to any losses in market share? Will
they reduce their prices? Is there pending legislation that
can affect the company or the industry? After assessing
your company’s current situation, you are in a much better
position to lay out a strategy for marketing the company’s
products and services. It makes sense that you
should first know where you are and what your objectives
are before determining the best way to reach your goals.
(Turner, Marcia Layton. How to Think Like the World's Greatest Marketing Minds :
Business Lessons from David Ogilvy)
To sum it all up, what I have learned about Marketing is that you can never stop learning about this field. We all have to continue to learn to think like the World's Greatest Marketing Minds. No answer is stupid. Respect others in the field, admit when you have made errors, and learn something from those mistakes. Handle your companies business as if it were your family business. Customer Service and Customer loyalty will go hand in hand. Do not always think inside the box.
Return to