Essay on Business Analysis : B2b And Business

Essay on Business Analysis : B2b And Business

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BUSINESS LEADS

B2B simply is “business to business.” It refers to selling a product or service to other businesses such as one involving a manufacturer and wholesaler, or a wholesaler and a retailer. A lead is a potential customer that is seriously interested in your product or service. Therefore, B2B lead is the generation of quality lead for your business.
B2B differs from B2C (business to consumer) and B2G (business to Government) sales or transaction and should not be mistaken for them. B2B indicate sales made to other businesses in which both parties tend to have comparable negotiating power and could also hire services of professional staff and legal advice to facilitate deliberations. Whereas, B2C is selling consumer goods or services to customers through diverse channels of distribution to make profit, while B2G is referred to as a public sector marketing which involves marketing products and services to various government levels
A few examples of B2B sales/services are;
• tires, batteries and electronics manufactured by various companies and sold directly to automobile manufacturers
• selling office equipment to companies who desire for an upgrade
• supermarkets which buy food and other items from wholesalers and then sell it at a higher price to individuals
• Sales of security and access control hardware and systems to building management companies, banks and universities.
• property management, housekeeping and industrial cleanup services
• beverage manufacturers employing an accounting firm to audit their finances

B2B leads can be place in one of the three categories:
• Information Qualified Lead (IQL)
• Marketing Qualified Lead (MQL)
• Sales Qualified Lead (SQL)



Information Qualified Lead (IQL)
Lead first conve...


... middle of paper ...


...for what an SQL looks like and what some businesses consider an SQL, others would consider an inquiry.
Benefits of SEO Leads to B2B:
• It will keep you relevant and competitive in this modern era of digitized business-to-business relationships.
• It provides targeted audience overtime other than using the paid advertising when required.
• It will ensure your presence online is significant enough for business buyers to find you amongst your competitors.
• By occupying results on the first page you are gaining respect in the eyes of your customers, hence also improving brand credibility.
• It will significantly improve your marketing strategy and you can achieve your business goals easily. Eventually becoming one of the best marketing strategies your business has ever taken advantage of.
• It is a promotion that never sleeps regardless of your office being open or not.

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