B2B simply is “business to business.” It refers to selling a product or service to other businesses such as one involving a manufacturer and wholesaler, or a wholesaler and a retailer. A lead is a potential customer that is seriously interested in your product or service. Therefore, B2B lead is the generation of quality lead for your business.
B2B differs from B2C (business to consumer) and B2G (business to Government) sales or transaction and should not be mistaken for them. B2B indicate sales made to other businesses in which both parties tend to have comparable negotiating power and could also hire services of professional staff and legal advice to facilitate deliberations. Whereas, B2C is selling consumer goods or services to customers through diverse channels of distribution to make profit, while B2G is referred to as a public sector marketing which involves marketing products and services to various government levels
A few examples of B2B sales/services are;
• tires, batteries and electronics manufactured by various companies and sold directly to automobile manufacturers
• selling office equipment to companies who desire for an upgrade
• supermarkets which buy food and other items from wholesalers and then sell it at a higher price to individuals
• Sales of security and access control hardware and systems to building management companies, banks and universities.
• property management, housekeeping and industrial cleanup services
• beverage manufacturers employing an accounting firm to audit their finances
B2B leads can be place in one of the three categories:
• Information Qualified Lead (IQL)
• Marketing Qualified Lead (MQL)
• Sales Qualified Lead (SQL)
Information Qualified Lead (IQL)
Lead first conve...
... middle of paper ...
...for what an SQL looks like and what some businesses consider an SQL, others would consider an inquiry.
Benefits of SEO Leads to B2B:
• It will keep you relevant and competitive in this modern era of digitized business-to-business relationships.
• It provides targeted audience overtime other than using the paid advertising when required.
• It will ensure your presence online is significant enough for business buyers to find you amongst your competitors.
• By occupying results on the first page you are gaining respect in the eyes of your customers, hence also improving brand credibility.
• It will significantly improve your marketing strategy and you can achieve your business goals easily. Eventually becoming one of the best marketing strategies your business has ever taken advantage of.
• It is a promotion that never sleeps regardless of your office being open or not.
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- Business-to-Business (B2B) is a great trading concept that involves all Internet-based solutions that facilitate and accommodate building new business relationships between companies worldwide. B2B could be interchanged with Ecommerce, e-market, or e-business. B2B serves as the venue for all manufacturers, wholesalers, distributors, and retailers to convene all year long less of the hazards of travel and less of the expensive costs of traditional ways to make business. Through B2B portals, companies can exchange communications, information, and transactions as well as perform regular business processes like purchase orders, invoices, and payment.... [tags: Marketing, Electronic commerce, Sales]
731 words (2.1 pages)
- Executive Summary Australian Rules Football (AFL) was formed in 1858 and to this day is the largest Football code in Australia. The Sherrin is the official ball of the AFL, and sells over 500,000 balls into the Australian market each year. They have developed an inseparable relationship in Australian sporting culture. In the production of T.W Sherrin’s products there are a number of upstream suppliers that contribute to the success and marketability of the brand. The major suppliers of production materials include an Australian tannery company and an Indian latex company.... [tags: Business Management Analysis]
1857 words (5.3 pages)
- Business to business (B2B) Nigel (2012) affirms that in the business to business tactical approach, transactions are conducted among businesses, suppliers, manufacturers, producers and so forth. Businesses that internalize the business to business approach in online transactions operate within a direct approach between their partnership businesses. As such, in online business approach, the model may be characterized by; • Purchases and sales among suppliers in regards to raw materials and products needed by manufacturers • Distribution chain management between a business and its major distributor • Exclusive service delivery among businesses Nigel (2012) further emphasizes that B2B model... [tags: Marketing, Business-to-business]
1504 words (4.3 pages)
- The Business-to-Government marketing process is even more complex than B2B, in that the government has very strict rules and regulations around how businesses must submit proposals for different contracts and work with the government. The US federal government spends billions every year with B2G advertisers on a variety of products and services, everything from weapons to plastic cups. For those looking to market their business within the government space and win contracts, it is essential to understand the application process they follow, otherwise it is almost impossible to gain business.... [tags: Marketing, Business-to-business]
1373 words (3.9 pages)
- For each of the business models, identify 2 businesses*, one that is a "bricks-to-clicks" and one that is a "clicks-only" or "pureplay". Comment briefly on any differences you observe in their approaches to doing business on the Internet. Business model is the way of doing business by which a company can sustain itself. The two business models that I chose were Advertising and Brokerage models. In the advertising model the business that I came up with for “bricks to clicks” was Nytimes and for “Click only” was Google.com.... [tags: Business Analysis]
634 words (1.8 pages)
- Business to Business Marketing Case Study Ask the average case-bred business school student about revolutionary marketers, and you'll most likely hear about Amazon, Dell, and perhaps Saturn—all companies that turned industries on their ears by dumping the conventional business model and taking an entirely different approach. Some might mention IBM or Intel, two companies that transformed their businesses and successfully resuscitated their brands. But there's a new case on the block, one so inspiring it may match the popularity and instructional value found in these other notable examples.... [tags: Business Marketing Analysis]
1986 words (5.7 pages)
- Organizations today are continuously evolving and employing new strategic management techniques to meet their potential. It is common for companies to regularly evaluate their performance through a gap analysis of where they are now and where they wish to be. This instructs their change in strategies and guides them to their goals. Organizations employ strategic management concepts to fill the gap between their actual performance and their potential. Strategic management is concerned with a set of decisions and actions intended to improve the long-run performance of an organization (Boddy, 2009).... [tags: business analysis]
1172 words (3.3 pages)
- Introduction (Graphics Not Available) The world has grown increasingly complex, resulting from the greater interdependence among world economies (Thompson, 2002). Successful organization is largely determined by how well the organization adjusts all its tangible and intangible properties to keep itself on track with its surrounding (Armenakes & Bedeian, 1999). Strategy was concerned to manage firm’s activities and resources to the environment in which it operates. This essay will analyse the micro and macro external environment in the part five years (2000 to 2006) of IBM Company by using PESTEL and five forces model to analyse in the first part.... [tags: IBM Business Analysis]
1765 words (5 pages)
- Experian Case Analysis 1. Executive Summary: Experian is a Credit Reference Agency enabling lenders such as banks and credit card companies, to share information about their customers’ credit accounts. The lender can then use information to assess and decide on the credit worthiness of an individual.The case of Experian is typical of a flanking marketing strategy. Although there was no mention of a looming competitor, the company diversified into a service that exploits the Internet and its techno-savvy advocates – CreditExpert.... [tags: Business Market Analysis]
1037 words (3 pages)
- Table of Contents Introduction 3 E-business Architecture 4 Business goals 5 Networked applications 5 Information/Database 7 Foundation Technologies 8 Bibliography 10 Introduction What's e-business. It is the transformation of every business process through using the internet and associated technologies. In this transformation, each part of the business becomes a part of an intrinsic network, which enables employees, suppliers and customers of a given enterprise to conduct their tasks. People usually try to make a point in differing e-business from e-commence, but as I see, e-commerce is a part of the e-business category, and an important one.... [tags: Electronic Business Ebusiness]
1853 words (5.3 pages)