BUSINESS LEADS
B2B simply is “business to business.” It refers to selling a product or service to other businesses such as one involving a manufacturer and wholesaler, or a wholesaler and a retailer. A lead is a potential customer that is seriously interested in your product or service. Therefore, B2B lead is the generation of quality lead for your business.
B2B differs from B2C (business to consumer) and B2G (business to Government) sales or transaction and should not be mistaken for them. B2B indicate sales made to other businesses in which both parties tend to have comparable negotiating power and could also hire services of professional staff and legal advice to facilitate deliberations. Whereas, B2C is selling consumer goods or services to customers through diverse channels of distribution to make profit, while B2G is referred to as a public sector marketing which involves marketing products and services to various government levels
A few examples of B2B sales/services are;
• tires, batteries and electronics manufactured by various companies and sold directly to automobile manufacturers
• selling office equipment to companies who desire for an upgrade
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An SQL has shown interest to buy a company 's products and has met an organization 's lead qualification criteria that determines if a buyer is deemed ready for the next stage. They have a few specific questions and are ready spending some time with your sales department which is often as a result of being nurtured by marketing, but can also be a matter of their choice or will. What constitutes an SQL varies among companies, marketing and sales teams often don 't agree on how to qualify leads. Every company has different criteria for what an SQL looks like and what some businesses consider an SQL, others would consider an
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In business-to-business companies, the company is seeking out a smaller, focused target market. B2B companies usually offer something to other businesses that help another company to increase productivity or offer another benefit that the company will need. Therefore, the company must target a smaller group of companies that will have a demand for this product. The target market can increase after some level of success has been achieved. However, because of the focus on relationships throughout the marketing strategy, smaller target markets are easier to approach and to continue building and nurturing that business relationship.
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