INDEX
TOPICS PAGE NO.
Introduction to bottom of the pyramid 3
Business Plan 4-5
Financial Plan 5-6
Applying 12 principals of innovation in BOP market
7-9
Conclusion
10
INTRODUCTION TO BOTTOM OF PYRAMID
The Bottom of the Pyramid (BOP) is a socio-economic concept that allows us to group that vast segment - in excess of about four billion - of the world’s poorest citizens constituting an invisible and unserved market blocked by challenging barriers that prevent them from realising their human potential for their own benefit, those of their families, and that of society's at large.
Technically, a member of the BOP is part of the largest but poorest groups of the world's population, who live with less than $2.50 a day and are excluded from the modernity of our globalised civilized societies, including consumption and choice as well as access to organised financial services. Some estimates based on the broadest segment of the BOP put its demand as consumers at about $5 trillion in Purchasing Power Parity terms, making it a desirable objective for creative and leading visionary businesses throughout the world. One of the undeniable successes in this process is the explosion of the Microfinance industry witnessed in many parts of the world.
The first person to really focus on BOP was C.K. Prahalad (1941-2010), who in the process has inspired influential leaders and countless ordinary citizens sharing his vision, to joint efforts for the unleashing of their creative and productive potential as part of an inclusive capitalist system, free of...
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... idea that we have for our bop market is simple, practical and easy to apply. The raw materials required are easily available to us including the packaging. Also, the labor can be simply accessible as most of the people in the village area would be in need of a job and it is certain that most of them would be willing to be a part of it as we are providing necessary training and equipment. Moreover, as it is not very difficult job to manufacture a incense stick, the time required for training would be less and efficient. About selling the product, as villages aren’t very huge and mostly people know each other, the popularity of the product wouldn’t be an issue. They can easily sell it off to their own neighbors, relatives and friends.
Our target is also to be environmentally friendly due to which we are reutilizing the waste materials for the wrapping our product.
A market where people can buy healthy, sustainable, organic local foods and goods, all without the marketing ploys and harmful environmental effects of wasteful packaging. It has been reported that 23% of all landfill waste is excess packaging, and certain modifications in types of packaging, like tin-foil liners in burger cartons or wrappers, makes then unable to be recycled and also inhibits their decomposition (EPA). By sourcing from local farmers and growers, and eliminating excess waste, the cost-effectiveness is passed on to the community
Even the mere inequality of wealth in a child’s social, cultural, or educational setting can have effects on a child’s peer to peer interactions, hierarchical structure and their ability to achieve. Gorard 2010 as discussed in Victoria Cooper, 2014 (p160), links poverty and or social deprivation with lower academic results. In the Xiao Bo case study by Child poverty research and policy centre, 2013 (Heather Montgomery, 2014) it demonstrates the multifaceted effects of poverty on a child, such as the stresses it places on the family to educate children, pressure on the children themselves to succeed in education to enable them to assist with family finances and lifestyle, the compromises and sacrifices made as a family unit in lifestyle and financial planning in order to pursue education of the child, as well as demonstrating the wide range of instigators that create inequalities of wealth, such as political/policy decisions, loopholes in aid assistance, cost of education and unequal access to resources. In 2001 the Millennium development goals were set out in response to the millennium summit of the united nations to reduce poverty and its associated issues, of the eight goals, the first goal was to eradicate extreme poverty and hunger, demonstrating the comprehension of the wide ranging affect of poverty on children and society as a whole, and an understanding that poverty ‘Damages children in every way’ as stated by Unicef
SC Johnson has taken this methodology and taken it directly to the base of the pyramid not to make a profit, but to empower those at the lowest economic level by sponsoring several projects directed at universal
Disney resorts currently exist in numerous locations across the world. In an effort to expand to South America, Disney must determine how potential customers, as well as locals to the Rio de Janeiro locale would feel about the new resort. Disney must utilize marketing research to make this determination, and the following discusses the four types of research methods Disney might use. Determining the research tools is an important step for the company because they are the ones that will be used to collect and analyze the data to determine the needs of the market. The objective is to examine the applicability of four different research tools such as surveys, questionnaires, focus groups and in depth interviews. The analysis will allow Disney to determine the most applicable research tool to obtain data used to make important decisions. There is also a compare and contrast section discussing pros and cons of each tool, as well as an analysis of which tool would be most effective to Disney. Finally, there is a definition of secondary market research as well as a description of how Disney will use secondary market research to determine how the resort would fair in such a location.
Collier, Paul. The Bottom Billion: Why the Poorest Countries Are failing and What Can Be Done about It. Oxford: Oxford UP, 2007. Print.
Do you hate seeing litter on the streets, or seeing and smelling heaps of garbage sitting, and rotting away? Humans recycling more will help to reduce this. We throw many things that can be recycled. Recycling glass, plastics, paper, and metals will reduce solid waste dumped into the ecosystem daily. “96 percent of U.S. plastic, and 50 percent of its paper, goes into landfills. Mexico, not exactly a bastion of environmental awareness, recycles more glass than the U.S.” (Alice Horrigan 1). That’s 96 percent of the millions of tons of plastic, which will outlive most of us in a landfill that we could recycle and keep it out of our landfill. Paper is made from trees, if we recycle it, we can decrease our rate of ugly deforestation and the destruction of animal habitats. When paper gets to the landfill, it is guaranteed to get wet. The wetness and decomposition of paper atracts mold spores, which produce an odor and are potentially bad for your health. Also k...
“Poverty at Large: A Dark Spot in Humanity.” Causes of Poverty, 25 March 2014. Web. 26
The future for these products is also quite often over looked. The components are not made to be detachable, so the different materials cannot be recycled correctly or recycled at all, which leads to landfills and pollution. Every material, from wood to steel to carbon fibre has an environmental story behind it and these can all be reused, however there is quite often not enough thought into this design aspect. These components are not labelled correctly for recycling and the result is a scarred landscape. However recycling these days has now turned into a way of life for us. Bins are now everywhere marked with the unmistakeable ‘three-green-arrow’ (another remarkable graphic design – now playing a huge role in the way we live), which lets members of the public kn...
Microcredit can be defined as small loans, or microloans, for people around the world in extreme poverty to help spur entrepreneurship. The issue of microcredit is extremely important in the world’s economy. Poverty alleviation and economic development are the primary goals of microcredit programs, that is why they began in the developing countries of Asia and Latin America, economist Muhammad Yunus and his Grameen Bank in Bangladesh are credited of pioneering this financial innovation (Smith, Thurman, 2007). After acquiring a loan, impoverished people get involved in self-employment projects that help them to start a business and begin generating income and in many cases leave poverty. Microcredit offers loans to poor people without requesting any financial history from them. These loans help to improve the quality of life of individuals and communities through commitment. In recent years, the idea of giving small loans to poor people became the darling of the development world, giving a way to propel even the poorest people into better lives (Jolis, 2011).
Gans (1971) explains that the "terms and labels" used to depict the poor as second class citizens may be contributing to their inability break away from poverty. He also provides an understanding of the perseverance of poverty in American. Without the poor underpaid members of society, there are many types of enterprises that would cease to successfully operate because they currently rely on the under paid workers for their profits and continued
So the packaging is the way to save the environment of a country from the pollution, and also to have a country that is clear and clean from the pollutions that will be made by the peoples, also the other things that are not pollution should packaging them to make the places free and not to hold on places for the things that had benefits for us, by the way according to Juliette Jowit (The Guardian, December 29, 2011), five hundred of the Christmas accessories lights and at least twenty five millions plastic bags of food and swee...
Without a successful business strategy put in place the company would fail and be unable to compete with competitors. There would be on way of knowing what resources are required. No planning for the future of the business. If there are no targets set out to achieve there would be no way of measuring how successful the company has been.
[7] ¬Holdway, R., Walker, D. and Hilton, M. (2002) Eco-design and successful packaging, Design Management Journal. (pp. 45 – 53)
Under the agreement, Kimberly- Clark ensures that 100 percent of the fiber which is used in the products will be from environmentally responsible sources. It will increase use of recycled fiber. This will help reduce the destruction of our forests.
Consumers have expectations In terms of a good quality product that should be availed at a reasonable price. Consumers don’t only want the business to be socially responsible towards them in this manner of reasonable prices but way beyond this. They should meet the needs of consumers in ways of convenience and appearance. But business should also consider other aspects like environmental impact when packaging is disposed.