Our first goal that we need to satisfy is profit increase. The one new addition that plan two brings is the expansion into Canada, which will cost upwards of $140,000,000. If we expand into Canada, we have no certainty that we will succeed in a new country, as there is already coffee competition that Canadians like more. In addition, by expanding into Canada, it would take at least a year for us to generate enough publicity and presence to gain a major profit. However, if we do successfully expand and the citizens react similarly to the way they did in the U.S., we should be able to develop a significant profit from this expansion. Lastly, we would be able to save significant amounts of money because we do not need to construct new buildings for all of our Canadian restaurants.
The second goal is to maintain a workable supply chain, which could happen because of the development of the Montreal distribution center, which would save us millions of dollars than if we used our Albany center. However, one of the requirements that we would need to abide by is a 5-10 year lease, which is particularly long if we are e...
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...oducts as well as our other new features. The extended hours as well as the additional products to the menu will overshadow the loss of our beneficial renovations. In addition, our marketing research firm will help us maintain a workable, successful supply chain.
Although plan two has some benefits like future profit due to the expansion into a new country, it is more long term and dangerous than plan one. The only threatening part of plan one is the renovation of our stores as it could cause disturbance to our customers, however we would not have to construct an entirely new distribution center and we would not have to market to new customers in a different country. Instead, we would be adding new products to our menu, increasing store hours, and renovating our stores. Therefore, the best option to increase profit and maintain a workable supply chain is plan one.
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