The Beginning of the Post-Steve Jobs Era

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As stunning developments in the technology industry go, this one happened in a manner that felt inevitable. In yesterday afternoon's crisp, matter-of-fact letter, Steve Jobs told Apple's board and the world that he was unable to continue as the company's chief executive. He asked to serve as chairman, and recommended that Apple COO Tim Cook succeed him as CEO. And he said that Apple's best days were ahead of it and expressed gratitude to his coworkers.

Of course, one hopes that Jobs chose this particular week to step down as CEO not because his health left him no other option but because he felt Apple was ready to move on without his day-to-day involvement. If so, his timing was impeccable. The iPhone and iPad are enormous hits that have left most of Apple's competitors flummoxed; Apple's market capitalization, revenue and profit have all passed those of Microsoft. Simply put, it's this era's preeminent technology company.

In a sense, this week's news simply ratifies an existing reality. Since January 2009, Jobs' two medical leaves have curtailed his role for a total of around thirteen months. With Cook as acting COO and longtime Jobs associates such as design god Jonathan Ive and marketing honcho Phil Schiller in place, the company has continued to create blockbuster products, generate hoopla and generally thrive.

(See pictures of Steve Jobs' storied, visionary career.)

Thanks to the iPhone and iPad, Apple is extraordinarily well positioned to thrive in the post-PC era, especially if Jobs continues to chime in as chairman. But happens when a CEO famous for micromanaging every aspect of his companies' products officially steps back from managing at all?

It helps that Jobs' vision has been so consistent for so long. In 1976, w...

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... multiple generations of these devices to come.

(See why Steve Jobs' resignation shouldn't be a surprise.)

Apple can't just churn out better versions of today's products, though. It needs to figure out what the next big thing is, and to do it better than anyone else. It must ensure that the landmark achievements of Jobs' two tenures at Apple — the Apple II, Mac, iMac, iTunes, Apple Store, iPod, iPhone and iPad — are followed by landmark products in new categories.

If the company succeeds at doing that in the years ahead, it won't be evidence that Steve Jobs turned out to be replaceable. Instead, it'll be proof that he taught the company which so many fans and detractors believed was a one-man show to go on being Apple without his intensive involvement. That would be Jobs' final and finest one more thing — and right now, the odds seem decent that he'll pull it off.

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