Introduction
Australia would be a great country for JHAL Trader Company to enter. With the great business environment there and the strong USD dollar, it seems profitable for JHAL to make Australia a new sales territory. JHAL imports their products from China, Japan and Korea, so with Australia’s proximity to these countries, costs may go down significantly when expanding into Australia.
Even though Australia is relatively far away from the United States, their business cultures are similar. This is good because it would not be hard for sales executives to assimilate into the Australian culture. It is a good opportunity for JHAL to expand without too much concerns.
Australia should definitely be considered as a new sales territory. However, another analysis on the political environment should be done before entering the market. Because of its close distance and relationship with China, all products should be shipped from China to Australia, and a storage facility in China should be considered as well.
Country Overview
Australia is located somewhere in Oceania, which is between the Indian Ocean and the South Pacific Ocean (The World Factbook, para. 2). Its size is about 7,741,220 sq km. Of that 7,741,220 sq km, 7,682,300 sq km is made out of land; 58,920 sq km is made out of water (The World Factbook, para. 3). Different from the United States, Australia is located in the Southern Hemisphere instead of the Northern Hemisphere (Executive Planet, para. 14). This means that during the summer in United States, Australia would be experiencing winter and vice versa. However, parts of Australia are considered to be in the tropical zone and only experience two seasons – hot and wet; warm and dry. Therefore, the weather differs across A...
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...ralians are not very formal people, so greeting them would just require a simple handshake and a smile (today translation, para.7). They are also not very formal when it comes to language, it can be very colorful and unacceptable in other countries. When it comes to clothing, they can be conservative with men wearing dark business suit and tie, and women wear a dress, or skirt and blouse. However, something that might be acceptable in other countries – the “thumbs up” is considered a vulgar one in Australia (today translation, para. 9).
Some of Australian behavior include being punctual, maintaining good eye contact during meetings, and shake hands when greeting (Taylor, para. 5). When in a business meeting, it is important to be humble and not hype yourself or the company (Taylor, para. 6). Opinions are also very much respected so discussions are good and welcomed.
After Sir John McEwen, the former Minister for Trade, signed the Australia-Japan Commerce Agreement in 1957, the trading aspect between the two nations has developed ...
BHP Billiton has always prided on its asset of a diversified portfolio. It employs a high quality of people, has a strong asset base and has long followed its long term strategy of owning, managing and operating massive, long-life assets with a low operating cost and plenty of scope for expansion. These are further diversified by product location and market. Another strength of BHP Billiton has been to deliver projects on schedule and within budget, in addition to its commitment to continuous investment through the producti...
BHP Billiton is the most successful company throughout the world by using unchanged strategies in their business. They have a strategy to operate large, low cost, expandable, and upstream commodities by using raw materials, geography, different assets and market, which give them a superior marginal costs throughout economic and commodity cycles for several years. They put the security of their workers first and supporting them by providing various facilities (see appendix 1). Their diversification makes the easy cash flow system by reducing the exposure to any one commodity and give for more identifiable and great financial performances. To become more successful BHP have heaps of human resources or workforce which reflect their values and communities. They have aim to recruit and attract other people who make their organization successful and thrive on working in teams and going to their extra miles to give their best. Moreover, they are committed to meet the changing needs of their customers. They have world class portfolio of growth option that will make them able to plan for a short term and long term goals and continuing them to create value for their shareholders which BHP more powerful (BHP Billiton, 2014). By using these all measures BHP Billiton kept its solid position in the nine month period till the end of March 2014 with the record of production attained for four items and at 10 operations. In aggregate, processing expanded by 10% for throughout the period what's more is required to develop by 16% over the two years to the end of the 2015 fiscal year. For further development BHP having a plan to start new projects where they pursuing a higher rate of returns on incremental investment and increasing inter...
Globalisation is having a significant impact on marketing. This is because a business, by distributing itself across international borders makes its product more readily available to international customers and creates employment opportunities in the country it has moved to. To understand the impacts, globalisation, marketing (particularly market segmentation), global marketing strategies and general history of Qantas need to be examined.
Forays into new markets should be based on a minimum of a two years commitment before measurable results can be assessed. This period, will allow for volunteer recruitment as well as board development to support, sustain and grow the JDRF presence, as well as support for staff leadership. The Conditional Affiliate Agreement will be used to legitimize the operations in affiliate country. If after the initial two year period, consistent and sustainable growth is not achieved, JDRF will exercise its rights to end the relationship as an exit strategy.
-Vulnerable to China (30% of Australian exports went to China in 2012. Although they profited from the fast growing Chinese market, they are also vulnerable for export volumes and pricing negotiations)
In land area, Australia is the sixth largest nation after Russia, Canada, China, the United States of America and Brazil. It is one of the world’s most urbanized countries, with about 70 per cent of the population living in the 10 largest cities. Most of the population is concentrated along the eastern seaboard and the southeastern corner of the continent.
We feel that the joint venture is still too premature to have a change in leadership and management. Controls Asia-Pacific at this stage should avoid experimenting with the management, especially when the current operations at the factory are beginning to show signs of progress and improvement. As a long term strategy, we recommend James to be made Head of Operations of Controls Asia Pacific in Singapore because he is the best suited person who not only understands the culture and vision of the parent company in the US, but also can transcend that ideology to the Controls Asia-Pacific HQ and the joint venture.
Woolworths is one of the biggest retail group in Australia. Its motto is to provide fresh food to customer with in an affordable price. The company procures goods from the manufactures and also produces few products from their manufacturing plant. With its corporate office in Sydney it operates all the distribution channels, petrol sites and support centres. It has a trusted food, liquor and general merchandise brands.
The northern territory of Australia has more tropical influenced by the climate, hot and humid in the summer and makes it quite warm and dry in winter while the southern territory is cooler and sometimes rainy winters. As water moves in a different direction and as well as the earth turns clockwise the sun hits different countries heats the place. The
Australia is a young country. A susceptible child that is everyday shaped by the people around it, their voices and identities. Australia is one of the most multicultural countries in the world, an accumulation of people from different backgrounds; an ever-evolving organism that refuses to stop growing, changing.
It expounds in three main aspects: Keeping the strengthen position in Australia and New Zealand; Trying to grow in Asia, focused on corporate
In 2008, the Competition and Consumer Act was commissioned to ensure that there is fair and effective competition in Australia which applies to all businesses regardless of their size (ACCC inquiry into the competitiveness of retail proces for standard groceries, 2008) Change location
...owever, international marketing will have a endless opportunity and product line as they are approaching a wider audience.
Amy: Australia exports cosmetics and toiletries to Japan and Hong Kong. Australia exports cosmetics to these countries mainly because these Asian countries rely on Australia due to the good quality and excellent reputation of our products. These countries rely heavily on Australia for a lot of their cosmetic and beauty needs because Australia’s flora contains many important botanical ingredients including antioxidants and many useful vitamins and minerals, including tea tree and eucalyptus oils.