The advertisement opens with Dean Winters in a black business suit with a butterfly band-aid on his upper right cheek, just below his eye. Winters is in the back seat of an SUV. He is holding a purple and yellow sippy cup, which has two handles on either side of it. In his lap is a gallon size bag of Cheerios, which he is consuming with his left hand. On his left is a grey sun blocker; most mothers have to protect their children from the sun while they are in the car. On Winter’s left, a clothes hanger has a pink and green cloth ball tied to a purple string. Winters has crumbs covering not only him but also his car seat. Behind his car seat is a yellow blanket. As soon as the commercial opens, Winters is screaming "Mommy! Mommy! Mommy! Mommy! Mommy! Mommy! Mommy!" Three seconds into screaming, he looks directly at the viewer with a sly...
... middle of paper ...
...c of distractions cause accidents. Dean Winters is acting as a toddler causing a distraction, and therefore he can prevent an accident. Finally as the pathos part of appeals, Allstate uses the emotion of humor. All in all Allstate is effective with the advertisement for the use of Aristotle’s approaches of Rhetoric Allstate apply in the commercial.
“The Allstate Corporation.” “International Directory of Company Histories.” 1999. Encyclopedia.com. 13 Dec. 2011.
Allstate Insurance by Allstate. Advertisement. Television.
Edlund, John R. Ethos, Logos, Pathos: Three Ways to Persuade.” Cal Poly Pomona, n.d. Web. 6 Dec 2011.
Elliott, Stuart. “Allstate Adds Villain, With Car Insurance as the Hero.” New York Times. New York Times, 21 June 2010. Web. 6 Dec. 2011.
Olson, Annie. “An Introduction to Rhetoric.” Le Tourneau U, May 2006. Web. 6 Dec. 2011.
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- Aristotle and the Techne of Rhetoric Between the third and fifth centuries B.C. there existed a “golden and classical age” of thought in the ancient world, with the majority of this activity centered in the polis of Athens, Greece. Although the city is historically recognized for its legendary conflict with rival polis Sparta, Athens is perhaps best known for the creation of democracy—that noble political experiment that laid the preliminary structure for most of the rights we Americans enjoy today.... [tags: History Aristotle Essays]
1437 words (4.1 pages)
- Plato and Aristotle are two rhetoricians than had a great impact on the history of rhetoric. Although they were similar in many ways, their use and definition of rhetoric were different. Plato had the more classical approach where he used rhetoric as a means of education to pass down his beliefs and practice of rhetoric to his students. He believed that it should be used to educate the masses, provoking thought, and thereby preserving that knowledge. Plato thought that rhetoric should be used to convey truth, truths already known to the audience, revealed through that dialectic critical thought.... [tags: philosophical analysis]
1491 words (4.3 pages)
- Aristotle's Rhetoric outlines the three main purposes of rhetoric as political, legal, and ceremonial. Persuasion is the main point of all three of the main venues for rhetoric. Rhetoric “may be defined as the faculty of observing in any given case the available means of persuasion” (Aristotle 22). Rhetoric can also be seen as a primer to explain the methods of persuasion used in modern-day commercials and advertisements. While the classic methods of effecting persuasion are pertinent to our understanding of how different forms of advertising work, there are also a host of modern day techniques that have changed the landscape of rhetoric.... [tags: Philosophy, Greek, Classics]
2387 words (6.8 pages)
- Aristotle on Rhetoric Aristotle (384-322 B.C.) was a Greek philosopher, educator, and scientist. He was able to combine the thoughts of Socrates and Plato to create his own ideas and definition of rhetoric. He wrote influential works such as Rhetoric and Organon, which presented these new ideas and theories on rhetoric. Much of what is Western thought today evolved from Aristotle's theories and experiments on rhetoric. Aristotle's Life Aristotle was born in 384 B.C., in Northern Greece. His father was a physician to the king of Macedonia, Amyntas II.... [tags: Papers]
1889 words (5.4 pages)
- The definition of rhetoric has been a contentious debate among scholars. In the World of Rhetoric course we have read the works of several different studiers of rhetoric as each offered their opinions on the definition and function of rhetoric. Based on the readings for World of Rhetoric I, I define rhetoric as the ability to utilize the available means of persuasion in order to elicit some type of change of heart in an audience. In other words, rhetoric is the power to command the masses to do or feel in the way that the rhetor wills.... [tags: persuasion, Plato, Aristotles, JFK]
1689 words (4.8 pages)
- The Hulu Plus ad only shows the color and the words used. Using bright green and bold words “try it free” really grab your attention. The Hulu Plus ad target audience is anybody who has Internet accesses and has a favorite T.V show or likes to watch movies for a past time. The Netflix ad is similar to the Hulu Plus ad, but with subtle differences. The Netflix ad delivers the same message but in a more powerful way. This ad has more then just words; it has an actual family and the product in use.... [tags: Comparing Ads]
1070 words (3.1 pages)
- Different ads will come with different shapes and sizes but with almost the same goals. The goals of the ads are to sell a product, a service or a brand. Visual and text are the two elements main and combination that make any print ads. The print ad includes the sales brochures, fliers, coupons, billboards and ads in the magazine and newspapers. Business will always use this medium to successfully define their advertising goals and identify their main target and audiences who are focused toward the message.... [tags: lives ads, pictures, photographs]
883 words (2.5 pages)
- Rhetoric is the art of effective speaking or writing, and persuasion. Most people use rhetoric numerous of times in their everyday life without their concern or knowing. In Plato’s Gorgias, Socrates discusses the nature and uses of rhetoric with Gorgias, while raising moral and philosophical perspective of rhetoric. Socrates believes that rhetoric is a kind of false knowledge whose purpose is to produce conviction, and not to educate people about the true extent of knowledge (Plato 15). On the other hand, Gorgias argues that the study of rhetoric is essential in any other professional fields, in order to provide an effective communication (Plato 19).... [tags: Rhetoric Essays]
1390 words (4 pages)
- Aristotle's Logical Foundation of Physiognomics ABSTRACT: Whenever we meet an unknown person, our first judgment, even unwillingly and often subconsciously, starts from his or her external appearance. Since character can be properly recognized only from words and deeds observed over some time, at first sight we have to rely on what we immediately can see. This physiognomical first approach to each other is as old as humankind, and, though it has never been able to be proved a proper science, in everyday life we all believe in and use physioculture.... [tags: Aristotle]
1906 words (5.4 pages)
- Smoke a lot. Drink more of what you have been drinking and try some new stuff. Eat real crappy food. Now go and exercise for ten minutes and soon you will be giving Arnold Swartzenegger a run for his money. Life is good when you are a guy in this day and age, especially when it comes to advertising. Recently I picked up an edition of the latest magazine, Maxim and after reading, starring, and goggling I feel like I have just left a bachelor party. Ad campaigns that are directed toward the male species believe it or not are constructed very simple: sex, booze, money, and did I mention sex.... [tags: essays research papers]
2099 words (6 pages)