The Apple Empire

In the context of consumer recognition and brand loyalty, the Apple trademark has globally established itself as a user-friendly product since the beginning of the online revolution. From the launch of the Apple-1 Computer to their most recent product, the iPad, Steve Jobs and his brain trust have enabled their users to utilize a vast network of innovative electronic devices, which are constantly transforming the digital divide. Apple developers have afforded their clients with the ability to multitask with the use of a single device. Specifically, the iPhone, has created a social phenomenon in its instantaneous ability to access information and connect on a multifaceted level. The iPhone, which was unveiled to the public on January 9, 2007 in a keynote address, collaborated with AT&T mobility and iTunes to produce the ultra-modern, general-purpose, wireless data carrier. In addition to having a unique status in the commercial technological industries, the phone's profound marketing campaigns on commercials and social media sites, which include Facebook and Twitter, have attracted a diverse range of consumers. According to Wikipedia, there are currently an estimated 6.4 million and growing active iPhone users in the United States alone. Apple has released the iPhone 3G in eighty countries and territories and is consistently finding new ways to integrate and market their product across transcontinental borders. The iPhone comes equipped with a camera, portable media player, navigational tools and a variety of other applications, which are all easily accessible to users with the phone's multi-touch screen. Simply, the phone merges different genres of entertainment, communication, business and games and is a source of state...

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...veral years. The iPhone enables its users to connect via voice communication, text messaging, photo sharing, social media sites, and through a surplus of unique applications. Although users are generally only able to utilize a single application from the phone's interface at a time, there has been speculation that the upcoming iPhone OS 4.0 will permit users to operate several functions at once. This new iPhone, which is scheduled for release in the next few months alongside other innovative handset models, will support multitasking by allowing numerous applications to run simultaneously. According to Google, the iPhone generates 50 times more search requests than any other mobile handset. Apple’s development of the iPhone is a phenomenon that will likely continue to attract future generations of consumers for many years to come.