Apple iPhone is one of the most successful consumer technology products ever created. It has dominated the Smartphone market since it was released in 2007. As Apple moves forward it is important that they do not ignore Hispanic Millennial, which comprises 25% of the up-and-coming segment of potential new customers. This report utilizes a number of sources and analyses trends within the Hispanic Millennial segment. It shows that the Apple brand and their products have a great reputation among the Hispanic Millennial segment and new products are not necessary. It also concludes that in order to keep the current brand image the price of the product is right. This analysis will explore the places iPhones are sold and focus on the importance of …show more content…
This Millennial generation represents one-third of the US population in 2013, which accounts for approximately 101MM people. Within this population, there are a growing number of Millennials with Hispanic origin and heritage. As of 2013 approximately 25% of the Millennial population was composed of those with a Hispanic origin, which accounts for approximately 25MM people in the US. The US Hispanic Millennial Population Research of this new and emerging population revealed many differences between the Hispanic Millennial, their non-Hispanic peers, and Hispanics within older generations. The majorities of Hispanic Millennials, approximately 59%, were born within the US and are second generation. Many of their parents speak Spanish and so it is common for Hispanic Millennials to be bilingual, speaking English in everyday situations but using a combination of English and Spanish within the home and with relatives. This generation is very proud of their Hispanic heritage, 67% of them want to be recognized as Hispanic; however they prefer to focus on Latino heritage rather than the specific ethnicities that may alienate those with roots in other countries. Although they are American born, they celebrate holidays and festivals from their countries of heritage with their families, and often keep up with Latin music, news, and …show more content…
In fact, 39% of Hispanic Millennials 18-29 report that they have had at least some college education, much higher than that of older Hispanic generations. This new generation is also very entrepreneurial and positive about the future. Most Hispanic Millennials in the US acknowledge that they are better off than their parents, in both terms of financial and social standing. Many see turmoil within the economic and social systems within their countries of heritage and are aware of their parent’s struggles, which make them more appreciative of the opportunities provided within the US. This positivity is conveyed in their entrepreneurial spirit, with 52% of Hispanic Millennials expressing a desire to start their own business in the
Alvarez demonstrates generational boundary when discussing,“The quince tradition has always been important, but there’s this retroculturation going on right now” (56). Alvarez illustrates that retroculturation is a pattern within the Hispanic community where loss of culture is present for a generation. Alvarez explains how the first generation wants to assimilate in America with their culture, while the second generation has adapted to American norms so they have lost their culture and no longer speak spanish; however, the third generation is born and bred in America and now wants to learn about their hispanic culture by learning Spanish. Teens shop at popular American malls but listen to Spanish radios to embrace diversity (56). Similarly, Munoz is confronted with the issue of generational boundaries when he admits, “I was born in 1972, a generation that learned both English and Spanish” (308). The generation before Munoz grew up speaking only Spanish which causes a barrier between one families generation to the next. Munoz speaks Spanish at home and English in public along with his other cousins who serve as translators for their household. While the second generation before Munoz have no way of following Spanish because they have already adapted to American norms and in some ways lost an important cultural aspect (308). Alvarez and Savan are interconnected because each
“Honoring our heritage. Building our culture.” What can you picture in your head while reading this? Do feel honored? Maybe special? Probably phenomenal? Well, this year's Hispanic Heritage month’s theme has brought to us a meaningful, and inspiring perspective on how Latinos are becoming more honored. Not only honored by their country, and other Spanish countries, but also being honored by the United States. Hispanics have impacted our nation through their solid responsibility to family, confidence, and diligent work. They have put in the effort and time to represent their Latino/a background. They have improved and formed our national character by looking back at what their ancestors would do. These hispanics deserve the right to be honored
The Latino Generation: Voices of the New America is a book written by Mario T. Garcia. This book tells the individual life stories of individual Latino Americans all attending the same class at University of California, Santa Barbra. The book discloses stories and events told by 13 students each who narrate from first person and give us a brief description of their life. The book is composed of 13 sections with an additional introduction and conclusion (Garcia, Kindle). Within this reflection I will describe the key points within this book and compare the stories within this book not only to each other, but also to additional stories of Latino Americans and how Garcia’s book rids the general public of misconception of Latinos.
A diverse minority group of Latino and Spanish-speaking peoples has played an important part of what it means to be American and what it means to be a citizen in the United States today. Moving into the future, in order to analyze the trajectory that this group is in, we must first understand the group’s history in the United States and in territories that would become the United States. In addition, we must look at the origins of the most recent wave of Latino immigration in order to understand their current effect on American society and the intersection between both minority and majority groups. Finally, we get to the apex of this investigation: what lies in the future for Latino Americans in the United States? Although Latino Americans have been portrayed by the majority American culture as a lazy, thieving, and dirty people, their presence in the United States has immensely contributed to it’s development socially, economically, and politically, and their continued presence seems integral to the future of an America that is fast arriving at an age-related demographics problem that threatens our continued prosperity and the solvency of the Social Security system.
Latinos who were raised in the United States of America have a dual identity. They were influenced by both their parents' ancestry and culture in addition to the American culture in which they live. Growing up in between two very different cultures creates a great problem, because they cannot identify completely with either culture and are also caught between the Spanish and English languages. Further more they struggle to connect with their roots. The duality in Latino identity and their search for their own personal identity is strongly represented in their writing. The following is a quote that expresses this idea in the words of Lucha Corpi, a Latina writer: "We Chicanos are like the abandoned children of divorced cultures. We are forever longing to be loved by an absent neglectful parent - Mexico - and also to be truly accepted by the other parent - the United States. We want bicultural harmony. We need it to survive. We struggle to achieve it. That struggle keeps us alive" ( Griwold ).
Researches have noticed that millennials are better educated than any other generation. However, they tend to have lower earnings and are more likely to live in poverty. They also have significantly higher student loan debts and levels of unemployment, with much lower personal incomes. It seems that, although they are more educated, the cost of this schooling is burying millennials in debt. Only 42% of millennials now consider
Immigration has always been an issue in the United States, which is often portrayed as harmful and as major threat to American culture. As a result, various anti immigration policies have been aimed against immigrants in order to prevent and preserve the miscegenation of American culture, such as English only policies. Among the largest minority groups in the U.S, are Latinos who currently compose of 15% of the U.S population (Delgado and Stefancic 3). Unfortunately, Latinos have been accused of taking American benefits, jobs, and have wrongfully been depicted as a result of not assimilating to American culture. Latinos are often accused of resisting assimilation, but what has failed to be acknowledged is that there are obstacles set in place that are preventing Latinos from completely assimilating. Among those greatest obstacles there is discrimination. Institutional as well as individual discrimination have prevented many Latinos from feeling a sense of belonging. As a result Latinos have been reluctant to assimilate. Another major component is proximity. Many Latinos are native to nearby countries which allows for easy communication with family members as well as their culture. Moreover, it also allows for a constant influx of immigrants that replenish and preserve Latino cultures and traditions in the U.S. Lastly, Latino movements are working diligently to promote unity among communities for the purpose of creating a sense of identity and pride amongst Latinos, such as the Chicano movement.
As a traditional, collectivistic cultural group, the Latino population is believed to adhere deeply to the value of familismo. (Arditti, 2006; Calzada, 2014). Familism is an emphasis on the importance of the family unit over values of autonomy and individualism”. (Santistaben, 2012). Family is considered to be the top priority in the Latino culture. Comparatively, at times, this isn’t true of our busy, work devoted western culture. In western culture we think of our family in a nuclear sense made up of a: mom, dad, and siblings. Conversely, Hispanic culture focuses on the whole extended family including aunts, uncles, grandparent, and cousins. Their culture believes having close connections with the entire extended family benefits the development of their children. The entire family helps the child by giving them differing levels of social and emotional support. (American Home Resolutions,
Clutter, Ann W., and Ruben D. Nieto. "Understanding the Hispanic Culture." Osu.edu. Ohio State University. Web. 20 Nov. 2011. .
The term Hispanic is used to describe Spanish speaking natives. Spanish is one of the fastest expanding languages in the world and accounts for 21 different countries as their official language. About half of Hispanics originate in Mexico, and there is a lot diversity within the 21 Hispanics countries, therefore even their own traditions and heritages will be specific to them. It is also important to remember that most Hispanics do not like to be referred to as Hispanic but instead from where they reside; for example, Mexican American and Puerto Rican. Hispanics are very family oriented and they consider the oldest male to be the figure of authority, although when it comes to important decisions, the whole family contributes. Other important
Latinos have struggled to discover their place inside of a white America for too many years. Past stereotypes and across racism they have fought to belong. Still America is unwilling to open her arms to them. Instead she demands assimilation. With her pot full of stew she asks, "What flavor will you add to this brew?" Some question, some rebel, and others climb in. I argue that it is not the Latino who willingly agreed to partake in this stew. It is America who forced her ideals upon them through mass media and stale history. However her effort has failed, for they have refused to melt.
Kanellos, Nicolás, Felix M- Padilla, and Claudio Esteva Fabregat, eds. Handbook of Hispanic Cultures in the United States: Sociology. Houston: Arte Publico Press, 1994. Print.
Millennials are those born between 1981-2000 roughly, though the Pew Research Center also states that there has been no clearly defined “end point for the group yet”. However, just like Doree Shafrir explores in her article Generation Catalano: We 're not Gen X. We’re not Millennials, not every individual born within this almost twenty year timespan will be the same, certainly not those born during the beginning compared to those born at the end. What she does that I find interesting is breaking up the years using presidential election years, hers being President Carter between 1977-1981. I have chosen to do the same with the later Millennials using Bill Clinton’s first term, 1993-1997. Some like to include even the later Millennials born up
The label Hispanic is a term used in the United States to label “common” groups of people who may migrate to the United States, live in the United States, and or are here in the United States illegally. The three main groups are Mexican Americans, Cuban Americans, and last but not least Puerto Rican Americans. Each group has a unique experience in American, and have taken different paths with their time state side. Putting these three groups of people under one label is ridiculous. These people are from different countries, speak different languages, and have different cultures. It is quite wrong to label them all as “Hispanic.”
Millennials, also known as Generation Y, typically refer to the population born from 1980 to 1994 (some say 2000), almost all of whom have come into adulthood by today. Not only do millennials consist of more than 25% (75 million) of the U.S. population (Berger, 2016, p.103), they also possess the tremendous annual purchasing power of $200 billion (Solomon, 2015, par.3). As millennials dominate the whole consumer population of the U.S., they have become the targets and chief subjects of analysis by marketers. Although some might argue that the characteristics of millennials are the general features exhibited by young people, most scholars have agreed on the existence of cohort effects of millennials. Schawbel (2015) argued that they seem not