Apple Computer Long Term Strategy Essay

Apple Computer Long Term Strategy Essay

Length: 567 words (1.6 double-spaced pages)

Rating: Good Essays

Open Document

Essay Preview

Apple Computer Incorporated (Inc.) primarily operates in the US. It is headquartered in Cupertino, California and employs 46,600 employees. Apples faces a major challenge to continue growth at the level it did when Steve Jobs was CEO. The first stage of the strategic management process is for Apple Computer Inc. to evaluate its mission statement. The purpose of this mission statement is to define in simple terms the organizations reason and purpose for its existence. Strategic planning is a leadership role and the new CEO should have his vision and share with his executive team. The Balanced Scorecard as a tool for measuring organizational performance and strategic management tools.
The mission statement for Apple is “Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad (Blodget, 2013).” As a leader in innovation, the mission statement of Apple is not very innovative or inspiring, it is more like a list of products and past accomplishments.
The two factors for long-term strategy growth Apple should develop is innovation and profitability. A disadvantage Apple Inc. has in the industry is they tend to finance the expensive research and development programs while competitors piggyback off Microsoft and Intel. They have a reputation and dominant in the technological leadership in the iPad and iPhone. The iPad 4 technology was released within 7 months to the iPad 3 the reason being the A6X processor in the iPad 4 is signific...


... middle of paper ...


...rce & Robinson, 2013). Apple should continue to ensure the professional development of its managers and engineers. The talented employees have brought Apple to where they are today and keeping up with product development should be another objective. Procuring attitudinal loyalty in this type of environment is important for sustained viability and profitability (Johnson, 2013).



Works Cited

Pearce, J. A., & Robinson, R. B. (2013). Strategic Management, Planning for Domestic & Global Competition. New York, NY: McGraw-Hill.
Blodget, Henry (2013, Aug.) Apple News Mission Statement. Business Insider
Event brief of Q1 2014 apple inc. earnings conference call - final. (2014, Jan 27). Fair Disclosure Wire.
Johnson, D. P. (2013). Attitudinal loyalty: A mixed method study of apple fandom. (Order No. 3557606, Capella University). ProQuest Dissertations and Theses, , 274.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Apple Is Pursuing A Broad Differentiation Strategy Essay

- Overarching Type of Strategy Brian Masi says, “Apple is pursuing a broad differentiation strategy. Apple differentiates by offering high-quality, exceptional design, and personalized service. The scope of their strategy is broad targeting customers ranging from unsophisticated beginner users to specials needs power-users.” (Masi, 2009) To develop a strategic vision, there are a few significant elements that Apple uses to formulate a successful long term strategy plan: • Trend Identification – Steve Jobs visualized a strategy to create a product based on consumer wants....   [tags: Apple Inc., Steve Jobs, Chick-fil-A, Apple Store]

Good Essays
1613 words (4.6 pages)

The Success Of Apple Computer Essay

- A boy, adopted by middle class parents, who dropped out of college after six months, decided to begin his own business, and he stated his business on 1 April; April Fool’s Day (Dernback, n.d.). Society would presume that a company with such a colorful beginning would most likely not survive its infancy stage, but that is not the case for this story. In 1976, this company began with three men and one thousand dollars, but it started a movement that would revolutionize the world, Apple Computer was born....   [tags: Steve Jobs, Apple Inc., Timothy D. Cook, IPhone]

Good Essays
903 words (2.6 pages)

Leadership and Innovation at Apple, Inc. Essay

- This case goes over how Apple experienced a rough downturn from 1985-1997, but managed to innovate their way out of that challenging time to an incredible turnaround and rise from 1997-2009 (Pearce II & Robinson, 2011). This case concludes by mentioning the challenges that Apple faces in the future with other companies imitating their successful trends (Pearce II & Robinson). I will discuss two strategic factors that I believe Apple should consider as they establish their long-term strategy for growth....   [tags: Case Analysis, Apple]

Good Essays
584 words (1.7 pages)

The Organization Of Apple Inc Essay

- Apple Inc is a multinational organization in America and has its headquarters in California. The organization specializes in the design as well as development of consumer electronics including: computer software 's, and also personal computers. The organization has for long been offering a broad range of communication mobile communication as well as its own company software’s. The organization has quite an upright name in the business world. For a long period it has been producing quality product and their designers really bring out uniqueness in their products (Linzmayer, 2004)....   [tags: Operating system, Apple Inc.]

Good Essays
1176 words (3.4 pages)

The Success Of Apple Inc. Essay

- Apple was founded in 1976 by Steve Jobs and Steve Wozniak, who were determined to change the way people were utilizing the computer. From then Apple has been able to grow its business into one of the most prominent company in the world. Apple Inc. is an American company that creates software, cellular phones, computers and consumer electronic products as well. Some of the Apple products most recognized products are the iPod, iPhone, Mac, and the recently new iPad. They have established over 300 retail stores in about 10 countries around the world....   [tags: Apple Inc., IPhone, Steve Jobs, IPod]

Good Essays
1544 words (4.4 pages)

The Will Time Effect Apple 's Success? Essay

- Apple Inc. is a company that builds and designs personal electronics such as some of the popular devices Macs, iPhones, iPods, and iPads. It began in 1976 and is now an American multinational cooperation with 317 retail stores in ten different countries. Apple is a large success and they’ve done a lot to be at the state they are in now. Will time effect Apple’s success. Throughout the past thirty-eight years Apple has been through a rise and fall rollercoaster. It was established by three college drop-out kids, Steve Jobs, Steve Wozniak, and Ronald Wayne....   [tags: Apple Inc., Steve Jobs, Steve Wozniak, Apple I]

Good Essays
1150 words (3.3 pages)

Essay about Application Of Computer Information Systems

- Computer information system makes a system in the organizations. It is frequently termed as Information Technology. It also allows the organizations to identify how to improve the organizational system as well as promote the necessary system skills that encourage us. It is the best method to acquire knowledge of technology that I collected from several career paths. Those career paths which I continued for taking computer information systems. Design systems solutions for maintaining the organizational competence....   [tags: Security, Computer security, Computer, Management]

Good Essays
1119 words (3.2 pages)

Apple Computer, Inc. Essay

- When Steve Jobs started his computer building business some many years ago, I wonder if It had dawned on him that so many papers and textbook articles would be written about his company and how he and his company Apple did busy. Apple has been on the cutting edge of so many different ideas and has truly changed how the business world turns. When performing an internal scan of Apple and looking at the companies strengths and weakness three categories rise to the top. These categories are Apples Structure or to put it into other words it is a review of Apple’s chain of command....   [tags: Corporate Profile]

Good Essays
1308 words (3.7 pages)

Marketing Strategy At The Digital World By Joe Valacich And Christoph Schneider

- In the book Information Systems Today – Managing in the Digital World, authors Joe Valacich and Christoph Schneider describes Organizational Strategy as, “A firm’s plan to accomplish its mission and goals as well as to gain or sustain a competitive advantage over rivals” (Valacich & Schneider, 2014, p. 58). The organizational strategy or strategies are developed by the senior managers of the organization by conducting Strategic Planning session(s) where they form a path forward to where the organization wants to go and the milestones of measurable objectives and performance targets....   [tags: Marketing, Strategy, Management]

Good Essays
1025 words (2.9 pages)

Essay apple

- Apple Computer experienced many difficulties in the 1990’s. As five years passed, the company has had four different CEO’s. As each CEO took over, the company would go thru a different reformation. In July of 1997, Apple had submitted two-thirds of its market share. It was said that losses topped 1.6 billion dollars and shares were trading near all-time lows. Co-founder Steve Jobs had come to Apple’s rescue when the company was at its lowest point. He unleashed a series of dramatic moves like a stunning decision to sign a long-term cross-licensing agreement with Microsoft for $150 million dollars....   [tags: essays research papers]

Good Essays
717 words (2 pages)