The audience of the Alpha 1 are families with children, parents tend to favor technologies with a contour bias: objects without sharp angles or points (Lidwell, Holden, & Butler, 2015). A parent would not allow their children to play with an object that has sharp angles because things like that are automatically associated with fear. This explains why nowadays designs have curves and smooth edges because these techniques allow the user to feel safe and positive. The effect of color also gives the user a sense of authority (Fox, 2016). The device is white and black; the white part gives the user the idea that these certain areas are safe to touch. The darker area lets the user know that there are parts of the designs that shouldn’t be tough as they might be unsafe.
The Alpha 1 is controlled by an Application that is available on both Androids and iOS devices. The app lacks the 80/20 rule, which states that that approximately 80 percent of the effects generated by any large system are caused by 20 percent of the variables in that system (Lidwell et al., 2015). As an app developer, we should focus more on 20% of the content that will generate 80% of the results we want from the website. If the website or in this case ap...
... middle of paper ...
...something only an adult can function. I can’t see the Alpha 1 having much of impact on people, I can’t see it as a product that would become sold out as soon as it hits the stores. The current price of the device is about $500, the Veblen Effect states that we find a product more desirable because of the high price (Lidwell et al., 2015). This is the complete opposite for Alpha 1, it currently has 3 stars on Amazon and most of the reviews are 2 stars or less. Higher prices increase the demand of users who want it if those users invest in it and it doesn’t do what they want then their emotional state changes. This also causes the device to fail the behavioral design (Fox, 2016), if it misses this then it misses the target when it comes to performing. This doesn’t mean that it cannot get there, UbTech has a lot of improvements to make before releasing another version.
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