Assignment: An Analysis Of Crain Rv's Advertisement

Advertisement can be seen across the world almost anywhere and about anything. Some places where people can find advertisements in the newspapers, in the magazines, and on the web. The use for the advertisement is so businesses can launch their names and products as much as possible, since more and more businesses are in competition against each other. For example, the ad in the Arkansas Wild magazine is supposed to make the business Crain RV stand out to customers. The setting of the advertisement, the colors of the setting, and the design of the logo and words that are used in the business Crain RV’s advertisement would make most people pause on to look at the advertisement. The setting is very important for this particular advertisement.

Below the family, the company’s logo has three colors: white, blue, and green. The symbol has a hint of white at the top to represent the sun, the lite blue color represents the rays of the sun shining through a blue sky, the darker blue represents the sky closer to land, the green indicates mountains, and the white zigzag line indicates the separation from the sky and the mountains. The logo is made to look like a circle to represent the whole world. Also, the symbol is outlined by white, which helps it transition to the background color of the business name, several RV brands’ logo that the business sells, and the location of the business. The business name stands out because the name is located right under the business’ logo. Crain, the first part of the name, is large and the only item colored black, and the RV part of the name is red to help show off the products more. All of the RV brands’ logos are colored and styled differently to make the brands stand out from one another. The color of the location, I-30 Little Rock, really helps transition to the backdrop of the business information. The word in white are important facts for the customer to know because most people may only assume they sale RVs rather than sale, services, and has parts for the RVs. The contact information is more bolded to stand out, so that customers do not have to go searching on how to get ahold of the business. The large phrase at the top that is capitalized, in bold red lettering, and outlined in white, will catch the audience attention. As said in the advertisement, “EVERY JOURNEY BEGINS HERE!,” can make people daydream about their next journey (Crain RV 17). Crain RV really showed what information was important to them using the logo and