Action Plan Case Study

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Action Plan

The action plan, which was executed from the management of the company, was, after acquiring adequate information with lower risks strategies associated with only operating in few numbers of markets. Because of limited markets company was able to gain proper market knowledge for them to be able to pick the most suitable markets in which they can operate profitably. In such case company was able to meet the specific needs of the market. As Julian (2003) stated that a profecient company can justify the differences in environmental conditions of its projected market and be able to choose the profitable and most attractive market for the pursuing and adapting the marketing strategies to accommodate the specific needs of that international …show more content…

These factors support the determination of the profitability and performance of company from different aspects.

It is also identified that international diversification can make an organization to reach the high risk level. According to many theories accelerated technological changes and product diversification can cause to decreases the value of the company. If its an over diversification. It is also determined that to achive the growth through market development can be the main factor which affects the choice of market expansion strategy.

Internal barriers like those factor which does not directly influence the choice of market expansion strategy but affects the operations in international market can also affect this decision were identified and analyzed. But the most important element is the level of the management’s risk consciousness, which does not influence the choice or market expansion strategy but on whole the internationalization and diversification

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