Essay on A Brief History of Nike, Inc.

Essay on A Brief History of Nike, Inc.

Length: 2000 words (5.7 double-spaced pages)

Rating: Term Papers

Open Document

Essay Preview

Nike, Inc. In Perspective
Introduction:
In order to understand Nike’s success one needs a brief history of the company. Two entrepreneur spirited men, Bill Bowerman and Phil Knight, established Nike, Inc. They met in 1950, where Bowerman was a track and field coach for the University of Oregon, and continually sought ways to “give his athletes a more competitive advantage.” There he met Knight while he attended the University of Oregon. Knight however obtained an MBA in finance later at Stanford. Knight persuaded the Onitsuka Co. in Japan, the manufacturer of Tiger shoes to make him a distributor of Tiger shoes in the United States. Knight sent Bowerman several pairs out of his first shipment in the hope Bowerman would buy some, instead, Bowerman offered to make Knight his partner and provided him with his footwear design ideas. (Nike, Inc. History)
The two entrepreneurs formed Blue Ribbon Sports in 1964, and then in 1965 they hired Jeff Johnson to manage the company’s operations. Johnson proved to be an invaluable team member. Johnson was very proactive with his role managing Blue Ribbon Sports. He produced “brochures, print ads, shot photographs for the company’s catalogues. He established a mail- order system, opened the first Blue Ribbon Sports retail store, and managed shipping/receiving.” (Nike, Inc. History) Johnson was also responsible for some of the earlier designs of Nike shoes, and invented the name Nike in 1971. While the relationship with Onitsuka was ending, they decided to manufacture their own brand of athletic shoes. Nikes brand mark the “Swoosh” was created for them in 1975 by a Portland State University student, Carolyn Davidson. Their “new line of Nike footwear debuted in 1972 in time for the U.S. Track & Fi...


... middle of paper ...


.../history-heritage
Nike, Inc. Corporate Responsibility Report. (2013). Human Resources and Empowerment. Retrieved from
http://www.nikebiz.com/crreport/content/workers-and-factories/3-9-1-our-approach.php?cat=hr
Nike, Inc. Corporate Responsibility Report. (Nov 2013). People & Culture – Our Workforce. Retrieved from
http://www.nikebiz.com/crreport/content/people-and-culture/6-1-0-our-workforce.php?cat=our-workforce
Nike, Inc. (2006). Mark Parker Named CEO, William D. Perez Resigns. Retrieved from
http://nikeinc.com/news/mark-parker-named-ceo-william-d-perez-resigns
Nike, Inc. (2013). Our Portfolio of Brands. Retrieved from
http://nikeinc.com/pages/our-portfolio-of-brands
Rupish, Sumit Kumar Chaudhuri. (2006). CEO’s @ Nike: Succession Guaranteed?. IBS Case Development Centre. Retrieved from
http://www.ibscdc.org/Case_Studies/Strategy/Succession%20Planning/SUP0001.htm

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Nike Inc and Sweatshops Essay

- Table of Content: • Introduction • Case study analysis • Facts which impact the decision : • Choices/Alternatives • Stakeholder • How do the alternatives impact society. • How do the alternative impact business. • How do the alternatives impact me, as a decision maker. • How ethical or unethical would be each of my alternatives. • What course of action should be taken. • Conclusion • Recommendations • References …………………………………………………………………….. Introduction: This paper will give a brief introduction about the history of Nike Sweatshops which will shed the light on their public image and their manufacturing process....   [tags: Nike vs Human Rights]

Term Papers
2677 words (7.6 pages)

Nike, Inc. in Perspective Essay

- Introduction: In order to understand Nike’s success one needs a brief history of the company. Two entrepreneur spirited men, Bill Bowerman and Phil Knight, established Nike, Inc. They met in 1950, where Bowerman was a track and field coach for the University of Oregon, and continually sought ways to “give his athletes a more competitive advantage.” There he met Knight while he attended the University of Oregon. Knight however obtained an MBA in finance later at Stanford. Knight persuaded the Onitsuka Co....   [tags: business and historic analysis]

Term Papers
687 words (2 pages)

Marketing Analysis : Nike Inc. Essay

- Introduction Customer behavior can be defined as the process used by organizations, individuals and groups, to select, buy or use particular products or services to satisfy their needs and the impact it has on the society (Wikipedia, consumer behavior). Every product in the market is given a different value by an individual user based on the need it satisfies and also the level of the want. For example a person may put choosing a car as just for a means of transport from point A to point B but for another individual a car is not only used as a mode of transport but also as a means of his lifestyle....   [tags: Athletic shoe, Marketing, Nike, Inc.]

Term Papers
1023 words (2.9 pages)

Nike 's Marketing Plan For Nike Essay

- Nike is multinational company that is occupied in the design, development, and manufacturing of worldwide and sales of footwear, apparel, accessories and service. Nike was originally founded as Blue Ribbon Sports in May 30, 1971 The name was converted over to Nike by Bill Bowerman and Phil Knight. This is a brand that has been around for a very long time. As years progress, Nike have expanded their business in other countries. Nike has 858 retail store locations worldwide. With most of those locations being in other countries, Nike had to develop a way to advertise to different countries in other languages....   [tags: Advertising, Marketing, Nike, Inc.]

Term Papers
1231 words (3.5 pages)

Nike 's Marketing Plan For Nike Essay

- Nike is a multinational company that is occupied in the design, development, and manufacturing of worldwide and sales of footwear, apparel, accessories and service. Nike was originally founded as Blue Ribbon Sports in May 30, 1971 The name was converted over to Nike by Bill Bowerman and Phil Knight. This is a brand that has been around for a very long time. As the years progress, Nike has expanded their business in other countries. Nike has 858 retail store locations worldwide. With most of those locations being in other countries, Nike had to develop a way to advertise to different countries in other languages....   [tags: Marketing, Advertising, Nike, Inc.]

Term Papers
1163 words (3.3 pages)

Nike 's Core Marketing Strategy Essay

- 1. What are the pros, cons, and risks associated with Nike’s core marketing strategy. Nike’s mission is to bring inspiration and innovation to every athlete* in the world (*if you have a body, you are an athlete) (Nike, Inc., 2015). Nike offers sporting shoes, apparel, and numerous types of sporting equipment, such as football, basketball, golf, soccer, baseball, swimming, etc. Nike believes in their products before they release the products to the public, Nike researches and tests their products in a laboratory to ensure that their products meet all their claims....   [tags: Marketing, Advertising, Nike, Inc.]

Term Papers
722 words (2.1 pages)

The Feminist Struggle Portrayed in Brief History Of The Horse Essay

- The Feminist Struggle Portrayed in Brief History Of The Horse   Lorna Crozier's poem, "A Brief History Of The Horse", offers many different interpretations. However, the structure of the poem breaks down into three stages: past, present, and future. By examining the archetypes within the poem, it can be suggested that the horse stands to represent the feminist struggle, the ongoing battle for women to have an equal place in society. In explicating "A Brief History Of The Horse," it is of primary importance to examine the logopoeia (thought level) of the poem....   [tags: Brief History Of The Horse Essays]

Term Papers
1370 words (3.9 pages)

Analysis of Nike Essay

- Analysis of Nike Basketball players “wanna be like Mike”, but shoe companies “wanna be like NIKE.” NIKE is the worlds #1 company and controls more than 40% of the US athletic shoe market. The company designs and sells shoes for just about every sport, including baseball, volleyball, cheerleading, and wrestling. NIKE also sells Cole Haan dress and casual shoes and a line of athletic wear and equipment, such as hockey sticks, skates, and timepieces. In addition, it operates NIKETOWN shoe and sportswear stores and is opening JORDAN in store outlets in suburban markets....   [tags: Nike Tennis Shoes Retail Businesses Essays]

Term Papers
3790 words (10.8 pages)

The Nike Essay

- The Nike A Greek would say, "When we go to battle and win, we say it is Nike." According to Greek Mythology, The Nike was the winged goddess of victory. Daughter of the titan Pallas and the river Styx, Nike sat at the side of the omnipotent Zeus for the duration of his plight with the titans. The goddess Nike came to be an everlasting symbol of victory and dominance on the battlefields of ancient Greece. In light of her conquests, a popular footwear company of the 20th century designed products in her name to push new levels of achievement in athletes worldwide....   [tags: Greek Greece Symbolism History Athletics Essays]

Term Papers
952 words (2.7 pages)

Nike Essay

- Case Study: Nike, Inc. International Business and Trade Unit II (Prof. Sosland) Vera Tillmanns 1. Company Ethics: Nike Inc. in Cooperation with its suppliers Many global companies like Nike, Inc. are seen as role models both in the market place as well as in society in large. That is why they are expected to act responsibly in their dealings with humanity and the natural world. Nike benefits from the global sourcing opportunities, therefore areas such as production and logistics have been outsourced to partner companies in low-wage countries like China, Vietnam, Indonesia and Thailand....   [tags: Nike Sweat Shop Case Study Analysis Ethics]

Free Essays
1371 words (3.9 pages)