Wendy’s and Their Effective Use of Social Media
Company Information
Dave Thomas (founder of Wendy’s) opened Wendy’s first location in November 1969. Columbus, Ohio would be the stop for the first two Wendy’s with the second location having a drive through pick up window. Wendy’s states that their mission is “At Wendy's, we're all about serving up fresh food, even if it means going the extra mile. When you walk through our doors, we do what we can to make everyone feel at home because our family extends through your community”. We also know Wendy’s to be the company to say, “Never Frozen Beef.” Wendy’s offers fast food at an affordable price. Wendy’s menu consists of more than just cheese burgers. They also serve chicken sandwiches and chicken
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SAS states that Big data is a term that describes the large volume of data – both structured and unstructured – that inundates a business on a day-to-day basis. But it’s not the amount of data that’s important. It is what organizations do with the data that matters. Big data can be analyzed for insights that lead to better decisions and strategic business moves. They also describe big data into five categories. The categories are Volume, Velocity, Variety, Variability, and Complexity. Volume is all the data from different sources being collected. Velocity is the speed that data is collected basically soon as someone posts or looks something up. Variety is described as the different ways the data comes in such as text documents or audio/video. (SAS,2017) Wendy’s uses big data like most companies and other fast food restaurants. A big one is tracking peoples’ movements. After analyzing where people are going and where they have been they use this information to place advertising and new store locations. Another big data strategy would be finding out what people are searching. By finding out what people are looking for you can find out peoples’ interests and dislikes to tailor your ads and marketing campaign to better suit the audience or demographic you are looking for. Big data can be very dangerous. With the Equifax hack recently, millions of peoples’ personal information was leaked. People do not think about what would happen if Wendy’s was hacked or data was leaked. Peoples credit card information would be lost and emails which can be traced to people and used to unlock other important information about you. Forbs magazine did a big data cost analysis and came up with some numbers. A petabyte Hadoop cluster will require between 125 and 250 nodes which costs around $1 million and the cost of a supported Hadoop distribution will have similar annual costs of $4,000 per node
Social media is a key tool that has changed both our everyday lives and the way we do business. In the modern world, almost everyone who has a smart phone – and most of those who have computers - also hold accounts on a social media company. Currently, In N Out Burger and Shake Shack, two of America’s most buzz-worthy restaurants, are exhibiting great success at using the social media world to promote their businesses. Both companies have established a presence on many of the most popular social media outlets, including Facebook, Twitter, and Instagram. Each of these burger-focused restaurants, however, has demonstrated a very different approach to their social media.
Wendy’s is one of the world’s third largest hamburger companies that is quick service. There are over 6,500 company and franchise restaurants worldwide. Wendy’s mission is to stand for honest food, higher quality, fresh wholesome food, prepared when you order it, prepared by Wendy’s kind of people, do it Dave’s Way, we don’t cut corners. This company believes in fresh and non-frozen products so the customers are satisfied and now they bought from an honest restaurant. The foundation believes in long term success that include there core values in every production. The core values are “Quality is our Recipe” “Do the Right Thing” and “Give Back”. Wendy’s focuses on the responsibility that the stakeholders are also the key to success.
As you may know In-N-Out’s menu consists of the double-double (two patties with two slices of cheese), the classic cheeseburger and the basic hamburger. As well as many varieties of soft drinks for you to choose from. Don’t forget about their milkshakes made with real ice-cream that come in chocolate, vanilla, and strawberry. Their french fries are made with vegetable oil and are free from cholesterol. In-N-Out also has a not so secretly secret menu such as their protein style burgers which in fact is just a burger except instead of buns they are replaced by hand-leafed lettuce ( In-N-Out.Com). The animal style that was brought in 1961 is a burger with tomatoes, lettuce, pickles, mustard cooked beef patties, grilled onions and some of their spread with a little more extra (In-N-Out.Com). Animal fries are a common favorite to many people which is like the Animal Style Burger just with 2 slices of melted cheese, some grilled onions and the spread topped with it too. Other items such as The Flying Dutchman is just 2 patties and 2 slices of cheese (BadMouth.Com). Back in the early days the hamburgers were 25 cents, the French fries were sold for 15 cents and cold drinks were 10 cents. Today their prices have increased slightly. “In-N-Out that’s what a hamburger is all about.”
With hindsight comes insight. When looking back at experiences, connections, and meanings can reveal themselves to us. That then provides a greater depth of understanding for that experience, providing assurance of if we make good choices despite harsh judgment. In the essay “Working at Wendy’s”, the narrator Joey nurtures his understanding for what it means to work a low-end job and to understand that people can’t be judged fully on their current career position. I too have had similar experiences where over time and with past reflection, I have noticed and understood things differently than I did in the moment. I want to describe how and what Joey learned as he progressed in his work at Wendy’s, then describe my own similar experience, then
...ica the demographics had to be taken into account. Burger King is a fast food restaurant that is suitable for all ages, races, religion, culture etc. unless a consumers feels different about it. Burger King also suits most consumers’ pockets and taste preferences. They do have a range of food such as chicken and beef which satisfies most consumers.
Data can give you quite a bit of information about your customers. By examining it, you will be able to begin to see patterns and learn the habits of your customers. This could mean that you are able to provide the correct number of products at the perfect time instead of having a shortfall or being left with additional stock long after interest has fallen in the product.
The key strategy implementation efforts at Amazon all surround the use of “big data”. Big data is the growth and availability of large volumes of structured/unstructured data. The use of big data has allowed decision making based upon data and analysis instead of past experience and intuition. Big data has directed organizational change in allowing Amazon to expand from an online book store to an internet giant. Revolutionary application of big data has allowed Amazon to create superior service quality while motivating employees by providing real time information to solve customer issues. Big data has strengthened Amazon’s competitive capabilities by pioneering the application of big data and charging a monthly fee to smaller businesses
If auditors can look at a complete population, they may not have a great defense if they missed a “smoking gun” since they looked at all the data (Alles and Glen). However, this data may not be valid which raises the importance of the auditor understanding where the data came from and how reliable it is. Not only this, it will be interesting to see how standards consider big data evidence. While it most likely will not be as reliable as confirmations, it would be a challenge to figure out how much the auditors could rely on it. Furthermore, higher education would most likely play a role in helping their graduates understand data and how to use technology to be not only more efficient but also ensure they are able to use sound professional judgement while using big data.
You may ask what big data analytics is. Well according to SAS, the leading company in business analytics software and services describes big data analytics as “the process of examining big data to uncover hidden patterns, unknown correlations and other useful information that can be used to make better decisions.” As the goal of many companies which is to seek insights into the massive amount of structured, unstructured, and binary data at their disposal to improve business decisions and outcomes, it is evident why big data analytics is a big deal. “Big data differs from traditional data gathering due to that it captures, manages, and processes the data with low-latency. It also one or more of the listed characteristics: high volume, high velocity, or high variety. Big data comes from sensors, devices, video/audio, networks, log files, web, and social media which much of it is generated in real time and in a very large scale.”(IBM) In other words, companies moving towards big data analytics are able to see faster results but it continues to reach exceptional levels moving faster than the average person can maintain.
As noted above , Big Data that is a collection of data capacity in excess of those assumed applications and traditional tools . Size of Big Data is increasing day by day , and by 2012 , it size was estimated around a few dozen terabytes to multiple petabytes ( 1 petabyte = 1024 terabytes ) only for a set of data only.
Effectively, big data provides the companies with the opportunity to know and understand their customers. With Big Data, a company holds a lot of information about their customers, such as their habits, what is the product they prefer, the time they make purchases, how many products they buy and what kind of promotion their prefer. Then they can make a relation with who the person is, age, gender. Thus they can adapt their offer to the customer. If you are a good client, you can have private discount, or more discount. The objective is to know personally your customer to make them feeling unique.
Big data will then be defined as large collections of complex data which can either be structured or unstructured. Big data is difficult to notate and process due to its size and raw nature. The nature of this data makes it important for analyses of information or business functions and it creates value. According to Manyika, Chui et al. (2011: 1), “Big data is not defined by its capacity in terms of terabytes but it’s assumed that as technology progresses, the size of datasets that are considered as big data will increase”.
The company that I am doing for my social media tracking is The Coca-Cola Company. Coca-Cola is the world’s largest beverage production company. They produce more than 500 different brands of sparkling and still beverages. Coca-Cola is based in the city of Atlanta Georgia and was founded in May of 1886. Coca-Cola is amongst the most recognizable brands in the world and was listed as the world’s most valuable brand in 2012. Coca-Cola currently has more than 3500+ products worldwide and is a multi-billion dollar brand. Coca-Cola strives at being the brand that, “Inspire creativity, passion, optimism and fun” (Cocacola.com).
Adopting big data can also help the banking industry by saving them from lots of embarrassment resulting from increase in the number of customer which in turn requires banks to improve on their performance. As stated earlier banks are entrusted with lots of information and this information must be safe will be required to be accessed ready and in a timely fashion. The use a normal small database will not be enough to perform this operation and if banks don’t embrace the use of big data they might start to experience failure in there system.