The company that I am doing for my social media tracking is The Coca-Cola Company. Coca-Cola is the world’s largest beverage production company. They produce more than 500 different brands of sparkling and still beverages. Coca-Cola is based in the city of Atlanta Georgia and was founded in May of 1886. Coca-Cola is amongst the most recognizable brands in the world and was listed as the world’s most valuable brand in 2012. Coca-Cola currently has more than 3500+ products worldwide and is a multi-billion dollar brand. Coca-Cola strives at being the brand that, “Inspire creativity, passion, optimism and fun” (Cocacola.com).
Coca-Cola is very active in the social media world as well. They use networks such as: Google+, Twitter, Facebook, Flickr, LinkedIn, YouTube, Pinterest, and Instagram to spread the message about their brand (Cocacola.com). Through social media Coca-Cola encourages users to share stories, pictures, and videos. Coca Cola uses social media to advertise products, bring awareness to products, introduce products, connect and communicate with its consumer base. They use social media also to promote brand loyalty by its consumers. The main sites that I came across as the most accessed were Facebook, Twitter, Instagram, and blogs.
Facebook for Coca Cola is one of their main social media’s. Their Facebook page is credible since it is run by the company and displays all the company information. Coke’s Facebook page mainly contains ads on their iconic symbols such as the polar bears, classic Coca-Cola pictures, sports with Coke, visual art with Coca-Cola, and pictures of people enjoying Coke (Facebook). For example the Facebook page has been actively promoting St. Patrick’s day. Such as advertising, sprite since its gree...
... middle of paper ...
...or consumers, general facts, and inspirational quotes. The crucial part I see on twitter is directly tweeting consumers who tweet them. They reply to consumers creating this two-way conversation, which helps the overall company in consumer loyalty. I also find that Coca-Cola doesn’t have a clear audience target. I find that social media is directed towards the younger generation, but Coke online marketing isn’t directed towards young or old. This also applies to not fully using all of their social networks to the greatest ability. I would recommend them using software that monitors activity of all their social media such as Argyle. This software, “Identify and engage with more prospects, qualify and quantify better leads, and build and maintain stronger relationships by linking social media actions to the marketing platforms you're already using” (argylesocial.com).
Beverage giant Coca-Cola wants to get a little love for its iconic cola drink from the upscale consumer set, so its decided to create and test-market a sleek set of contoured aluminum bottles for its flagship Coke brand. Yes, we said aluminum bottles.
74% of customers rely on social media to help them with potential purchases (Chignell, 2016). This stat alone shows how critical it is for companies to interact with customers online or they risk losing that customer to a competitor. Wendy's does a great job of interacting with customers as 95% of their tweets are in response to customer questions (Cipriani, 2017). By answering questions directly with customers over Twitter, it not only helps build relationships with customers, but it also helps market the Wendy's brand. Additionally, 53% of customers use social media to recommended products and companies to their followers (Chignell, 2016).
For that reason, those influencers are most likely going to be able to caption new Kellogg’s customers. Another additional way to think about could be organizing specific promoting events every other time about their top products, their offers, their new mobile app, and basically what involves Kellogg’s overall social media performance in order to make everything easier for their customers whenever they are purchasing their
Not only is getting all software standardized across the corporation, but Coca-Cola has expanded into the social media sector with over 32 million likes on its Facebook page. Coca-Cola uses its mycokerewards.com
Social media is websites and applications that enable users to create and share content or to participate in social networking. Unlike mass media, social media has the ability to travel rapidly at high volume. Company background on the current use of social media: As of right now, Dominos is using social media solely for advertising. A promotion we heavily use is sales promotion emailing.
From organic social media audience reach to mobile ads, there are some vital information that demonstrate the most powerful and effective changes Facebook made for all type of brands in 2014, rolls down the most important
Social media have gained popularity in recent years as an advertising tool; businesses nowadays use social media to advertise their brands and products. Red Bull promotes on social media a particular life style concentrated on energy, sports and performance rather than their own product (Carlier, 2013). Red Bull has integrated different types of social media to reach out to their targeted market. It will be discovered later on what different types of social media tools and which media is the least effective for Red Bull to use.
p.38) and that in addition, “a brand personality can define a relationship between people.” (Aaker, 2014. p.37) To solve the issue, Twitter tried to come up with new things such as adding new features to shift the user’s attention but nothing has changed. Even though the company has added new features, “none of these have captured users’ imaginations, much less their interest”. Another problem the company is facing is high competition and low barriers to entry. Although “Differentiation is one of the most important strategic and tactical activities in which companies must constantly engage” (Trout, 2000. p.33), Twitter doesn’t really have a competitive advantage over its biggest competitor, namely Facebook, and doesn’t have any added value that would differentiate the company. The two conglomerates are known competitors in many aspects whether it's on the consumer front as well as in regards to technological advancements. On one hand, Facebook has been focusing its platform on video, as opposed to Twitter who is attempting to get on track in regards to what exactly it is they are offering their users. That being said, the company “Needs to have a brand vision” (Aaker, 2014. p.25). Twitter’s growth is not unimpressive whereby its looks strong even in comparison to
Coca-Cola could use its social media network to introduce its products. This could be beneficial to the company, increase awareness of other products and increase revenue. Threats – The ever changing health-consciousness attitudes of the market could have a serious impact on Coca-Cola. This is a dominant threat because people are constantly trying to change their eating and drinking habits. Social media could exploit the unhealthy side of Coca-Cola’s products and could potentially threaten the status and success of sales (Tanner, 2013).
Among the billions of social media users, there is a percentage dedicated to businesses who use social media as part of their marketing strategy. The sheer number of people who use services like Facebook and Instagram on a daily
Coca-Cola is a well-known and cherished brand name. When people think of this name, memories tend to overflow in their heads. Why? Because, not only does Coke taste great and refresh your own personal memories, it also fills you with memories of the Coca-Cola like "Always Coca-Cola", the antics of the Coke polar bears, and all of the different ads that have represented Coke over the years. Just about every ad you see, as a consumer, will have tons of hidden meanings. Coca-Cola may not always intend to present the same hidden meanings, but will always intend for their audience to see a commercial and hopefully crave a Coke product. I found a Diet Coke ad that really caught my eye in the August issue of Southern Living, a magazine for women. The ad, titled High School Reunion, pictured four Coke bottles in a diagonal line. The first bottle, a new unopened Diet Coke bottle, is pictured at the top left-hand corner of the page. The next two Diet Coke bottles are supposedly being consumed. At the bottom right hand corner of the ad page you see the bottle is empty. This reveals the conversation of a young woman contemplating the plans for her high school reunion. Over all Coca-Cola is believed to put these claims, supports, and warrants in their ads to make their product more appealing to the consumer.
Since social media users grow larger and larger, many companies take the opportunities of using social media marketing to reach more customers. Companies use social media marketing in order to achieve marketing communication and branding goals. Social media allows companies to see what prospects are saying about their brands and competitors. It also allows companies to build deeper relationships with existing customers that drives them to purchase again and again. Not only it can help them generate new leads, but it allows them to build deeper relationships with existing clients that drives them to purchase again and again. It has become common for businesses to branch out and experiment with multiple networks with the aim of reaching the maximum amount of costumers.
Directed by feature-filmmaker Bryan Singer, Coca Cola’s most recent television ad in their “Real” campaign features Salma Hayeck in the supposed natural setting of a business meal at an upscale Hollywood restaurant[1]. While presenting many of the elements that Jib Fowles discusses in his essay “Advertising’s Fifteen Basic Appeals,” this Coke ad also portrays the duality of women in our society.
The first advantage of using social media in business is increasing brand awareness. Social media can help business to build their brand awareness by increasing interactions with a business brand. Brand awareness means the total percent of a target people who know the company exists and what the company offers of products or services. When the brand awareness is increased, the possibility of buying is increased. Thus, efforts should be made to make the brand a part of the consciousness of customers. For example, Coca- Cola is one of the best companies that enjoy unusual...
There are also many ways that social networking sites can be used to advertise and promote your company. Ads can be placed on sites such as Facebook, LinkedIn, YouTube and Twitter.