Swot Analysis Of Wendy's

Wendy’s is one of the world’s third largest hamburger companies that is quick service. There are over 6,500 company and franchise restaurants worldwide. Wendy’s mission is to stand for honest food, higher quality, fresh wholesome food, prepared when you order it, prepared by Wendy’s kind of people, do it Dave’s Way, we don’t cut corners. This company believes in fresh and non-frozen products so the customers are satisfied and now they bought from an honest restaurant. The foundation believes in long term success that include there core values in every production. The core values are “Quality is our Recipe” “Do the Right Thing” and “Give Back”. Wendy’s focuses on the responsibility that the stakeholders are also the key to success.
Wendy’s

Most fast food places operate the same way however Wendy’s a little simpler than the others. Although some minor reforms, Wendy’s has kept its structure the same over the years. Wendy’s implements global expansion strategies. Wendy’s uses a functional organizational structure. It uses the business functions as a guide to group resources and activities needed. The company uses centralized management instead of a geographical division. They have corporate function-based groups. Global hierarchy, and local

The advantage of Wendy’s organizational structure is that it is a control for support in global operations. This enables the effectiveness of the centralized function based groups. They implement policies and the necessary strategies in the organization.
The disadvantage of this structure is that Wendy’s does not easily change their management structures in regional and local levels. This is caused because the main focus on growing business in the North. It is focused on the north because they can always see the opportunity to expand in every city, town, mall, and plaza.

In every business, there is an analysis called the SWOT, it is the Strength, Weaknesses, Opportunities, and Threats of a company. Wendy’s is a company that is against the use of frozen ingredients and it is a fast food place that has a slogan “Quality is our Recipe”.
The strength of the Wendy Company includes:
1. Financial stability
2. Effective advertising/ marketing
3. Globally recognized
4. Strong supply