Big Data and Data Analytics

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In today’s society, technology has become more advanced than the human’s mind. Companies want to make sure that their information systems stay up-to-date with the rapidly growing technology. It is very important to senior-level executives and board of directions of companies that their systems can produce the right and best information for their company to result in a greater outcome and new organizational capabilities. Big data and data analytics are one of those important factors that contribute to a successful company and their updated software and information systems.
What are Big Data and Data Analytics?
You may ask what big data analytics is. Well according to SAS, the leading company in business analytics software and services describes big data analytics as “the process of examining big data to uncover hidden patterns, unknown correlations and other useful information that can be used to make better decisions.” As the goal of many companies which is to seek insights into the massive amount of structured, unstructured, and binary data at their disposal to improve business decisions and outcomes, it is evident why big data analytics is a big deal. “Big data differs from traditional data gathering due to that it captures, manages, and processes the data with low-latency. It also one or more of the listed characteristics: high volume, high velocity, or high variety. Big data comes from sensors, devices, video/audio, networks, log files, web, and social media which much of it is generated in real time and in a very large scale.”(IBM) In other words, companies moving towards big data analytics are able to see faster results but it continues to reach exceptional levels moving faster than the average person can maintain.
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3. Zavadszky, Andrea. "New Accounting Needs Data and Analysis Skills." Classified Post. N.p., 30 Nov. 2013. Web. 18 Mar. 2014. .
4. Davenport, Thomas H., Paul Barth, and Randy Bean. "How Big Data Is Different." MIT Sloan Management Review. N.p., 30 July 2012. Web. 18 Mar. 2014. .
5. "Big Data Analytics." SAS. N.p., n.d. Web. 10 Mar. 2014. .
6. "What Is Big Data Analytics?" IBM. N.p., n.d. Web. 18 Mar. 2014. .

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