Swot Analysis Of Big Bazaar

PRODUCT

Big Bazaar offers the most extreme assortment for each classification of item. The item is the same in each store in the city yet the brand alternatives are more in Big Bazaar and the amount for every item is not restricted to substantial packs as it were. The items sold by the retail chain incorporates its "own particular items" which prepare a circulation organize. The claim results of Big Bazaar incorporate My World mold magazine which is not accessible anyplace else. So costs are low for such items.

PRICE
Cost is the basic point in an aggressive industry. Big Bazaar chips away requiring little to no effort demonstrate. It considers its reduced cost as its USP. There is a normal rebate of 6-8% on all things in regard to their MRP. Costs of items are low since it can secure stock straightforwardly from the maker. There are tremendous collaborations as far as mass acquiring, transportation and focal warehousing. These all

The greatest thought behind all commercials is to influence individuals to do mass shopping. There are 2 sorts of special techniques of enormous bazaar. One is the ad which advances the brand and makes mindfulness towards individuals. It is not focused at advancing each store but rather just makes a picture of Big Bazaar as minimal effort shopping alternative. The store has publicized through TV, street appears and furthermore began reality demonstrate wrote limited time crusade "The Big Bazaar Challenge." Promotions like "Sabse Sasta Din"(Cheapest Day) are an exceptionally effective system to get great outcomes. In this items crosswise over classes, for example, furniture, hardware, utensils, attire and sustenance items at the most reduced conceivable costs, combined with alluring limited time plans. The absolute most appealing offers being a 20-liter marked microwave stove with flame broil for Rs 2,399, pants and pants for Rs 199 and HCL portable PCs for Rs