Introduction Ulta Beauty is the largest beauty retail store in the United States. They specialize in cosmetics, fragrances, skin, hair care products, and salon services. Ulta Beauty has been in business for 25 years and has grown to be top in their industry. With a wide selection of beauty products their slogan is “all in one place”. The contents within this paper will be providing a SWOT Analysis for Ulta Beauty. It is important to evaluate the ins and outs of a company to provide valuable information on the standings and future standings of the company. It also provides insight to develop strategies for long-term growths and shows potential threats that may hinder the bottom line. Strengths The strength portion of the SWOT analysis shows This allows them to purchase high volume for a lower cost. Bringing over 20,000 products into one convenient location and with over 450 brands they provide a large selection. Provides a unique atmosphere - Their large open stores, packed with designer brands, gives an elegant feeling, with light colored walls that can’t be found at your local drug store. Also, with a low-pressure sales strategy they provide a very relaxed shopping experience. A wide variety of products - They have a large variety of product which makes it easy to locate your evoked set of products. There is no compromising to the bands that you prefer. They also provide exclusive products that are only available through Ulta. Great customer Loyalty - Ulta has a ULTAmate Rewards loyalty program which they have fifteen million active members. These loyal customers are providing more than 80% of their total net sales. Weaknesses The weakness portion of this analysis gives attentions to things that should change in order to enhance the overall operations of Ulta. Taking a closer look at things that may be hindering the overall sales and potential for further Ulta’s low-pressure sales strategy seems to be working and they should continue this strategy. Customer loyalty is very important as it provides long-lasting relationships with your customers. It is less expensive to retain existing customers than advertising to new ones. With this in mind offering special offers for these loyal customers can strengthen the bond between Ulta and their customers. Weaknesses - Ulta has spent a lot of time and resources training their key executives to be enlightened with the companies strategy’s as well as their overall mission. Since these key executives are going to be moving on with their own lives in one way or another, Ulta needs to be mindful of this possibility and start planning ahead to avoid disrupting their workflow by a loss of an
Locations average 10,000 square feet, and are a major hub for all things beauty, including cosmetics and unique salon products and services. The company claims its store layouts and wide array of merchandise and full service salons separate itself from online retailers like Amazon and generalist retailers like Target and Walmart. By snagging market share from competition, Ulta has been able to attract a new and highly lucrative demographic. Teenagers have been increasingly shopping in stores and are attracted to some of the new indie and trendy lines of beauty products. As Ulta keeps up with the latest styles, teenagers will continue to flock to stores.
In conclusion, throughout this paper we have read that Targets main goal is to provide their customers with quality products and services that will not only meet their needs but exceed those needs as well. Through the research we have not only learned that that this goal has been met but that Target despite meeting this goal has continued to do what they can to continued meeting this goal, over and over again, exceeding it each and every time not only to meet their expectations but to continuously meet the needs of the customers. Always keeping them satisfied as well as keeping them returning each and every time they have a need because they know that Target will have what they need when it’s needed.
Offering special products is marked under strengths and opportunity; however, long term sustainability must ease the weaknesses and threats posed by competitors and external markets forces. However, they are several other strengths of this company that outweigh the weaknesses but can easily be threatened. Lululemon has a great brand equity and knowledge in the market which has helped them development a customer loyalty. While Lululemon’s strengths is challenging, limiting their products to a special market, with higher than normal prices opens the markets for competitors. Lululemon has several weaknesses, they only offer a specialty product and it mostly aimed to attract woman. The company’s profitability has decreased over the recent years, showing the necessity for Lululemon to sustain its economic growth through product diversification and geographical expansion. Many of their competitors have grown, mostly likely due to their global growth and divarication. If Lululemon would expand their market growth this would open up so much more opportunity for this company to grow. One of their weaknesses is there is the dependence on suppliers. This opens a great opportunity for Lululemon, right now they are heavily relying on suppliers around the world and they do not have their own manufacturing facilities. This is causing the company to spend more money of vendors to
Kohl’s also boasts a loyal customer base and strong brand equity. These strengths are critical to offset their weaknesses. Flaws include an imbalance on sales for men’s products and a lacking online presence. (Kohl's Corporation, n.d.) Another way that Kohl’s is actively counterbalancing their negatives is by capitalizing on opportunities. Kohl’s has found that their beauty sections are an immense source of opportunity. As a result, the company is expanding those departments in an effort to capture those sales that would otherwise go elsewhere. (Wahba, 2014) Finally, Kohl’s keeps the knowledge of their threats at the forefront of their decision-making. They understand that their coupon system can be abused and cause profit losses. They also recognize that price wars in their industry can also be very damaging. As a result, they are working towards more secure methods of offering savings and strategically making efforts to remain the leader for price setting. (Wahba,
Under Armor is viewed as a designer company for athletic wear. The company makes higher quality merchandise, which comes with a higher price tag. Under Armor’s line appeals to a wide variety of people, from upper class to lower class consumers. While it is easier for consumers in upper class society to purchase this high-end workout gear, it may not be reasonable to consumers in the lower class or even middle class markets. Companies such as Wal-Mart and Target can make a very similar product for almost half the price. To prevent losing these customers, Under Armor should consider a mor...
In order to better understand JCPenney and its future, it is vital to take a closer look at the internal and external factors that affect the company. By identifying JCPenney’s strengths, weaknesses, opportunities, and threats, a strategy can then be created that will distinguish JCPenney from its competitors. Hopefully this analysis will provide insight into JCPenney’s falling sales and help establish goals for a turnaround.
People shop here because the selection of merchandise is extensive, and the quality is excellent. The associates are always helpful and friendly. This Stores strives on customer service.
They’re known for their quality, reasonable prices, and consistency in which has made them so
The major issues facing the company comprises of there being multiple businesses with different demands. There are separate levels of performance and success as well as growth chances for each of the sector and the firm needs to tackle with issues in each of these divisions (Dube, J.P., 2004).
This paper describes the various aspects of the Zappos case. The objective is to evaluate the depth analysis of the Zappos strategy. It enables to determine the Zappos strategy, business model & marketing strategy, and smartness of the Zappos acquisition.
The second recommendation for Under Armour is that they should develop a shoe line and marketing campaign for women, based on the idea of everyday athlete. Focusing on the fact that women want to compete and have the same performance benefits that everyone wants, but also have a shoe that is stylish enough that she can wear straight
Thirdly, the company is committed to delivering superior quality of products and services. It earned a reputation of a convenient and reliable brand that offers the lowest prices, one of the fastest and lowest shipping, widest selection of goods, and many additional features with its services.
The sign of moving products promptly from a designer’s table to the retail sales floor has swayed the whole global retail commerce and enticed rivalry. Customers value a “new look” that can be worn for this instant and assess the goods as a monetary fortune; not something that you will keep
It is a great brand with reasonable price ranges. This American brand has a wide range of lipsticks, lip glosses, eyeliners, eye shadows, mascaras, nail colors, foundation, BB cream and much more. This is an ideal choice for young people to look glamorous.
The business plan I selected and will be conducting a SWOT analysis is of the Blue spa company which as the website states is, “a company that has created a brand concept consisting of both skin care and athletic apparel utilizing multiple channels of distribution.” (Bplans, 2014) This company mainly focuses on female customers that are between the age of 25 and 65. Their target audiences consist of people who are interested in healthy living, fitness and just an overall holistic approach to things. The strengths of this company consists of skin care products and fitness apparel that are of high quality which include face masks, cleansers, make up, facial scrubs body lotions, tights, shorts, socks, totes, etc. The strengths of this these quality products is that they slightly differ from brand name products which we know of because the blue spa company has their products based on two themes which are botanicals and Thallasso therapy. Another strength of theirs is the fact that there are not many fitness apparels that are targeted for women and this company is specifically aiming their products and items for women. In addition, the way the blue spa company chose to market their company by launching catalogs to educate and inform the consumers about the benefits of the Bluespa Company is also another strength because there are many older women who do not take advantage of the internet, so a catalog in their case would be very useful. Another strength is the fact that owners Ray and Barbara Brunner are the founders of this company and combined their talents and skills together, they have over 6 years’ experience in the retail industry. The weaknesses of the Bluespa Company is the fact that they target mostly educated women ...