Swot Analysis Of Whole Foods Market

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Tonianica Fisher Whole Foods Market, which is in the Grocery Store and Health Food Store industry, is one of America’s most prominent organic grocery store on the market. The supermarket chain has established a competitive advantage amongst other grocery stores, as it assures consumers that all foods are free of preservative, additive, and pesticides. The grocery store has gained such a profitable following, that it Amazon acquired it in August 2017, boosting Whole Foods Market’s digital and physical competitive advantage. In fact, most researchers have concluded that such an acquisition may eliminate any opportunity for other grocery store chains to compete against Whole Foods Market (Formichelli, 2017). Whole Foods Market’s key to success …show more content…

In essence, Whole Foods’ mission is to highlight, “Whole Foods, Whole People, Whole Planet…” while it simultaneously meets, “…customer satisfaction, team member happiness, and excellence, return on capital investment, improvement in the state of the environment and local and larger community support” (Whole Foods, 2017). Whole Foods distinguishes itself from its competitors by championing a sustainability pledge, which guarantees that future generations will be afforded the chance to exist in a world that, “…Values human creativity, diversity, and individual choice” (Whole Foods, 2017). Furthermore, Whole Foods drafted its corporate strategies to align with the longevity of quality health for its consumers as well as the planet, specifically through the realm of organic food. Such a corporate-level strategy definitely aligns with the long-term success of the company because it informs consumers that it is interested in advancing their personal health. Moreover, Whole Foods has managed to communicate a message that confirms its advocacy for a healthier approach despite food costs. Communicating to the hearts of its customers, demonstrating human-interest, and expressing concern for the planet, are strategies that its rivals have neglected while marketing to the key demographic. The company has also differentiated its vision and mission by stating that it is a Declaration of Independence (Whole Foods, 2017). As it endeavors to expand in the marketplace and impact countless lives, its Declaration of Independence appeals to patriotic, upper-middle-class women who dedicate at least $1,000 per month to health-conscious foods or other exquisite goods (Peterson, 2015). Such a particular class meets the financial bracket that Whole Foods desires of its ideal

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