Introduction In this scholarly activity, I will create and then analyze a SWOT Analysis of Wal-Mart making recommendations for the management team for future growth. I will ensure that the marketing and management teams understand how to use the SWOT Analysis to solve current problems and prevent future issues. Also as a tool for helping, understand the external environment and internal environment of the company as a whole through understanding the individual needs of stores based on location.
Wal-Mart the Beginning Our History, Wal-Mart (2016), noted how Sam Walton 's began his legacy in Rogers Arkansas in July 1962 with the single idea of offering the good products at low prices all the time allowing people to benefit from such a family
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For example, Wal-Mart is very conscience of local, and international laws and regulations especially in smaller areas where the agriculture is so rich and important to the residents as this is part of the small town charm in such a big city corporation. Additionally Wal-Mart is very driven to the environment and pledge to become more environmentally sustainable and reduce its carbon footprint in 2005.
SWOT Analysis - Wal-Mart
STRENGTHS • Brand Recognition - 54 years of offering competitive prices for quality products
• Business is established and has continued to grow since 1962
• Great company values & mission statements putting customer satisfaction a top priority
• Supporting Community & National Programs such as United Way, American Heart Association and Feeding America
• Great value on good quality items
• Atmosphere is similar to family with friendly, well trained, happy staff
• Clean stores with easy access for
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Once the SWOT Analysis has been completed, the marketing and management team for Wal-Mart would be able to see where they are succeeding and what areas need attention. For example, strength would be brand recognition, which is very strong with everyone recognizing the logo, colors, and the mission of the company. Missing opportunities such as offering layaway all year would increase profits and customer satisfaction is something that can be addressed and implemented if it is found to be
A SWOT Analysis can be powerful to any company. The SWOT analysis for PetSmart allows them to expose opportunities that otherwise could be missed ("SWOT Analysis," n.d.). An additional benefit of a PetSmart SWOT analysis is gives the company an understanding of their weaknesses, which can result in a competitive edge for its competitor. Understanding strengths, weaknesses, opportunities, and threat as a company will give PetSmart an advantage over a company who chooses to ignore this type of analysis. In addition, PetSmart can eradicate any possible threats that could catch them off guard ("SWOT Analysis," n.d.).
This goal of this analysis is to shadow some light on K-Mart and Target and with the help of extensive research. In this analysis we can find out what each company can do, where they lack and what has to be done in order to keep the company profitable and alive. Thus, we will try to look at the Target wholly and then it will identify a successful business strategy and thus show that the strategy has moved the Target into one of such leaders in the industry. When we will take a look at K-Mart and then we will move on the identification of a failed business strategy and then show that the strategy has been holding this company at the back. After that we will try to perform a cross- case analysis by contrasting and comparing the case studies on the points of difference and the parity. This will help us in looking at a side by side difference of a SWOT analysis and also the five force analysis.
There have been many criticisms and outrages about Wal-Mart and its growing presence, as many people who oppose the company believe it brings nothing but negative outcomes to communities and economies around the United States. This claim is not true as Wal-Mart may have some downfalls and unintended negative effects but overall proves to have a positive affect on the economy of the United States as a whole. Wal-Mart pays its employees comparable rates, gives them comparable benefits, has little to no effect on surrounding small businesses (often times even having positive effects), does not play a negative role in the unemployment problem in the U.S., and provides communities with employment, access to cheap goods, and provides low income consumers with the opportunity to increase their quality of life.
Control systems – Costco has an Enterprise Facility Information management system, each Costco is connected to corporate, the EFIM provides real-time information, management of control systems (like energy), and an inventory management system that allows suppliers to monitor their own stock levels at any Costco. The EFIM reduces costs related to energy consumption, maintenance, and contracted services
A SWOT analysis is used to assess a company’s strengths and weaknesses found within the company, as well as opportunities and threats that emerge from the external environment. In this analysis, the main strengths, weaknesses, opportunities, and threats facing the Ford Motor Company will be discussed to provide a powerful analysis tool that supports the planning process for marketers.
SWOT analysis is a necessary tool for business that allows corporations to analyze where their strengths, weaknesses, opportunities and threats lie. The SWOT tool contains paramount information about the industry and helps the executives of the business make decisions that are necessary for the business’s survival and success.
The case study starts off with quotes from Wal-Mart executives with their thoughts of how employees/consumers should feel about the arguably most innovative retailer. “Wal-Mart employees who do not think globally are working for the wrong company.” “Wal-Mart must think and act as if it’s a global company. Otherwise, it cannot grow enough in the United States to maintain its stock price. It needs to be in South America. It needs to be in Asia. It needs to be in Europe.”
In every business, there is an analysis called the SWOT, it is the Strength, Weaknesses, Opportunities, and Threats of a company. Wendy’s is a company that is against the use of frozen ingredients and it is a fast food place that has a slogan “Quality is our Recipe”.
A SWOT analysis is simple exercise that could be implemented on multiple subjects including an individual or a whole corporation. The SWOT analysis is an operational tool for managing change, defining strategic direction and setting realistic goals and objectives according to Simoneaux and Stroud (2011). Discovering new opportunities and manage and eliminate threats that are present in the company and the surrounding market. SWOT is a valuable technique that leads to a better understanding of the strengths, weaknesses, opportunities and treats both internally and externally. The strengths and weakness are to be considered internal factors and opportunities and threats to be e...
According to Smithson, Walmart can expand its markets to new and emerging markets especially in the third world countries, which can significantly increase its revenues. Secondly, the company can reform is employment practices and improve the quality standard and in doing so, attract more customers and improve its brand image. On the other hand, the company faces threats such as the rising healthy lifestyle trend I that the company in most cases does not provide customers with healthy goods. At the same time, the company can capitalize on this aspect and increase its revenues. Aggressive competition from other discount retailers such as Target creates a great threat to the company (Smithson, 2015).
Wal-Mart is now operating globally, and its main vision is for additional global expansion of operation and "promotion of ownership of ethical culture" to all of its stakeholders worldwide (www.walmartstores.com). The idea of Wal-Mart’s vision on ethical culture is key in globalization. Wal-Mart has had good reputation and competitive advantage worldwide because it has been able to embrace culture and diversity in its operations across nations. In promoting ethical culture, Wal-Mart helps its customers and stakeholders to take the right decisions and to do the right thing.
These decisions were made using a SWOT analysis. The managers were able to identify strengths, weaknesses, opportunities, and threats to the company and adjust their strategy to optimize the situation.
The company has constant training on global ethics education. Walmart believes that everyone should be able to save money with lower prices. The company strives hard to make sure that every customer of theirs can go to a store, or the online website, and order whatever it is you need; at a low reasonable cost. Many years ago, Walmart made three goals they wanted to complete: operate with 100% renewable energy, to create zero waste, and to buy and sell products that do not harm our environment at all. Being environmental friendly is important to Walmart.
In 1966, Richard M Schulze, the founder and chairman of Best Buy Co., established Sound of Music, Inc. in St. Paul Minnesota. Focusing on home and car stereo systems, Sound of Music, Inc. reached approximately $170,000 at the first-year sales. After four years, Schulze proceeded to expand his retail chain. However, in 1981, Schulze realized that there were limitations and not much of a foreseeable future in only selling audio components. Then, he expended his offerings to include appliances and VCRs. The largest and most profitable Sound of Music store was hit by a tornado. Everything had been destroyed, but storeroom. Schulze came up a quick sale plan, “Tornado Sale”, to clear the damaged and excess stock. He
Walmart is the world’s largest retailer. Its revenue was considered as GDP it would be 23 countries ahead of Sweden. Walmart has 4 different segments Walmart stores, Sam’s club, international, and other private labels. Walmart has great strengths like efficient supply chain cross docking and inventory management, service innovation, strong penetration and is the world’s largest private satellite communication system. With every company they also have weakness like poor public image, unable to adapt internationally and strict labor laws. Walmart have come across some great opportunities over the years. They have opportunities like globalization in the middle class globally, e-business and inorganic growth leading to consolidation. They have also encounter some threats