SWOT Analysis Of Hobby Lobby

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Hobby Lobby Stores, Inc., formerly called Hobby Lobby Creative Centers and is a private for-profit, closely held corporation which owns a chain of American arts and craft stores that are managed by corporate employees. The company headquarters is in Oklahoma City, Oklahoma. History In 1970, David Green took out a $600 loan to begin making and selling miniature picture frames out of his home. Two years later, Hobby Lobby began its operations in August of 1972 with 300 square feet of retail space, located in northwest Oklahoma City. This was a retail outgrowth of Greco Products, a picture frame company, founded by David Green in 1970. Hobby Lobby had grown to seven stores by the mid-1982, and the first store outside of Oklahoma opened in 1984. By the start of 1989, the company had opened 15 stores and continued to accelerate its growth. In August of 1995, David green opened the 100th Hobby Lobby store. Today, with more than 800 stores nationwide and operating in forty-seven states it is one of America’s largest privately-owned …show more content…

Hobby Lobby could expand their market globally. Greater innovation could help Hobby Lobby produce unique products and services that meet customer’s needs. Offering new products can help expand the business and diversity among the customers. New technology helps Hobby Lobby to meet their customer’s needs with new and improved products. Technology also separates you and your competitors by building a competitive barrier. The online market offers Hobby Lobby the ability to greatly expand their business. It can market to a much broader audience for a relatively little expense. Using the online market can give Hobby Lobby a greater advantage over their competitors. Hobby Lobby can see an increase in profits by selling products online. With all the opportunities that a company may have, there are going to be some risks along the way when trying to expand the company’s

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