The common argument takes beginner's level supply and demand graphs and uses them as the basis for the claim. The basic elastic supply and demand graph shows that as the cost of a good increases, demand for that good declines. Thus, if the minimum wage increases, businesses will face higher costs, will pass those costs onto consumers, will suffer lower profits or will reduce employment, or some combination of these negative outcomes. The author here is pointing out that the world is a heck of a lot more complex than that. Microeconomics does not end with the study of rudimentary supply and demand graphs, but incorporates a broader range of considerations into its arguments.
The author highlights a couple of those arguments. The first is the "good jobs strategy". The second is the efficiency concept. The two are at times related. First, microeconomic principles can be used to examine the good jobs strategy. The author cites four firms in particular – Trader Joe's, Costco, Spanish supermarket chain Mercadona and convenience store chain QuikTrip. The author acknowledges that these companies do not have too many similarities, perhaps except for the nature of the goods they sell – they are all in convenience and food retailing. This industry is characterized by a st...
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...vers. Better people won't work for minimum wage, but better people make for stronger companies. And what of customers? There are price elasticities of demand to consider in this argument. They are not relevant at Costco, and Trader Joe's is good value for its competitive niche, but many Americans are perfectly willing to pay a higher price for better quality. Yes, there are other considerations not mentioned here – the effect of minimum wage on overall inflation and things like that – but the article is a great starting point for understanding the complexity of microeconomic analysis that goes beyond the superficial analysis we often see in the media.
Ton, Z. (2014). A minimum wage hike could help employers, too. Harvard Business Review. Retrieved February 2, 2014 from http://blogs.hbr.org/2014/01/a-minimum-wage-hike-would-help-employers-too/
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