Essay About Fragrance

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Why We Care So Much About Fragrance It’s no secret that fragrance matters to us. It is a huge part of how we experience the products we use and the world at large. For this reason, it’s a deal breaker when it comes to our beauty and personal care products, especially if it’s a product that you leave on the hair and skin or a fragrance that lingers. Many of us have given up products that worked well because we could not stand the smell or because our significant other complained. The fact that fragrance affects not just us but those around us is something we often tend to overlook. Fashion icon Sarah Jessica Parker of Sex and the City once said this about fragrance "It 's immediately communicating more than your clothes, which we think tell our story, right? But clothes don 't invade anybody else 's space.” That’s so true. You can look away if a coworker is wearing something you don’t like, but you can’t hold your breath all day, now can you? Fragrance can even linger in a space long after the wearer has gone or linger on your close, long after you hugged your best friend. Fragrance has such a …show more content…

Aromas we smell are processed in the limbic system of the brain which is where emotions and memories are stored. So we are literally tapping into a very deep part of the brain when sniffing a fragrance. There is no filter on the sense of smell either, so we drop into those emotions or memories instantly. This can happen out of the blue, when we least expect it. A stranger on the street might wear the same cologne as a first lover, causing us to feel breathless and sentimental. Perhaps the scent of a musty cabinet might smell exactly like grandmother’s attic where we used to play as a child triggering joyful memories. Scent is powerful. In products it might achieve a myriad of results like give us confidence, keep us calm, or make us feel sexy. A well-fragranced product should be a gift and tool for the

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