Where are Tampons in Chinese Market?

Where are Tampons in Chinese Market?

A tampon is a feminine hygiene product that is cylindrical in shape made up of absorbent material. They are used by women and girls during their menstruation and are inserted in the user’s vagina. As compared to sanitary pads, tampons have been recognized as the oldest means used by women during their menstruation to absorb the menstrual blood. Among the first tampons to ever been patented is the Tampax that contains a tube-within-a-tube applicator. Tampons are designed and package in different colors and shapes. Most of the considerations taken during the design process of tampons are the packaging and absorbency rating. The two primary differences are concerned with the way the tampon will expand when in use. Some expend axially, that is, they increase in length, while others expand in a radial manner, that is, and they increase in diameter. Some of the materials commonly used to make tampons are rayon, cotton, or a blend of rayon. Other choices to tampons include cups, cordless tampons, and sanitary pads (Finley 1). The products of my tampon campaign target three demographic clusters. The first one targets girls aged 13-27; they prefer the flashy colors such as light pink, light green and light blue packages. Female executives from 25-40 years would have their packages in dull colors such as black, dark blue and dark purple. The colors may be different for women aged 37-50. The tampons will also be priced to meet the economic status of the three clusters of women.

Many Asian cultures or families especially in China highly value cleanliness and virginity. Many Chinese women in particular not only consider tampons less sanitary, but as an interference with virginity. In China, OB has been the ...

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... varying its intensity on the package, it can have an effect on the consumer buying behavior. With maturity, there comes a greater liking for shorter wavelength hues such as blue, green, and purple than for short wavelength hues such as yellow, orange, or red.

Spending regular and significant time in China can enable the marketer to gain insight into the complexity of Chinese market. Doing so will enable the marketer to come up with better and valid marketing strategies that are applicable in this market. The demographics, level of income, Chinese government policies among others are the factors one can evaluate before coming up with the marketing strategy for products such as tampons. A lack of proper knowledge of the Chinese market for tampons, collaborations with the already established feminine care companies, and awareness hinder expansion of tampons’ market.