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How advertising affects our society
Advertisements and their effects on society
How advertising affects our society
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The culture in Postwar America was heavily influenced by the second Red Scare, the promotional fear surrounding the upswing of communism. The cold war shaped American lives almost entirely and it did so by pushing our nation to make every effort to heighten our tech, stimulating the promotion of freedom, and increasing our economic growth. The competition of space exploration between the United States and U.S.S.R. led to the United States increasing spending on science related education throughout the nation. Along with the call for advancement in our sciences, pop culture was affected by all the propaganda of plotting the leader of the free world, the U.S. overcoming the Communists usually literally or in many cases symbolically; chiefly movies …show more content…
The increased interest occurred because the Soviet Union launched Sputnik, which was the first manmade satellite to orbit the Earth. After the launch of Sputnik, the general public was shocked and alarmed that the “enemy” had the capability to do so before the United States, and to make matters worse, President Eisenhower had been reassuring the public that the United states was technologically superior. Public fear of the soviet union’s ability to go to space led to the fear of them possibly turning this space exploration know-how into weapons. This aspect of the Red Scare induced enough fear that there were calls for increased defense spending but the president established that doing so would be going against what the United States was fighting against in this cold war (Mindtap, 13.2). What ended up passing was the National Defense Education Act and the creation of the National Aeronautics and Space Administration or NASA with the Space Act (Mindtap, 13.2). The first of which increased funding for those who were pursuing science and math related courses in school and the latter created a designated government space exploration agency thus starting what is known as the Space …show more content…
The people of America had been saving the whole wartime and now it was time to have fun. Although the red scare was relevant America still sought to combat it and this was by being extreme consumerists. This was not every person’s fault, but the increase in advertising at the time had a major impact on society. The contemporary show, Mad Men demonstrates the life of men in advertising in the 1950’s and all that came with that power. The women and youth of the era were the biggest spenders of the time with the sale of over twenty-five million home appliances and a nine billion dollars annually spent on consumer goods and entertainment, respectively (Mindtap, 13.1). The housing boom was supplemental to the amount of economic growth occurring in postwar America. So many consumer goods were purchased mostly because of all the new homes being built and the enormous amount of new families that were a result of peacetime
These rivalries would become clear when two countries competed in the space race, a competition between the U.S. and the Soviet Union concerning achievements in the field of space exploration. The Soviet’s took the early lead as they put the first satellite, Sputnik 1, into space. The launch of Sputnik 1 established a sense of fear in the American public, resulting in the creation of NASA in the late 1950’s. This opened the door for space exploration today and for future generations. After World War II, the Cold War created tensions between the Soviet Union and the United States leading to extreme national pride and competition, culminating in the space race which began with the launch of Sputnik 1.
However, American consumerism was praised as contributing to the ultimate success of the American way of life. People wanted televisions, cars, washing machines, refrigerators, toasters, and vacuum cleaners (PBA). Between 1945 and 1949, Americans purchased 20 million refrigerators, 21.4 million cars, and 5.5 million stoves (PBS).... ... middle of paper ...
The Cold War ushered in a new era in the American society that would change the way in which everyday life was carried on by the public. Men, women and children were convinced to fit the “average” mold that was promoted through propaganda issued from the American government and media. Events, such as the McCarthy hearings and Hollywood Blacklisting, contributed to the overwhelming fear of nonconformity. The American public was bombarded with images of conformity such as the popular “family sitcoms” that were mass produced in the 1950’s. The insistence upon normality and conformity was also portrayed metaphorically in numerous Sci-Fi movies of the time which exemplified xenophobia, the hatred or fear of strangers or foreigners or of anything strange or foreign.
The 1950s seemed like a perfect decade. The rise of suburbs outside cities led to an expansion of the middle class, thus allowing more Americans to enjoy the luxuries of life. The rise of these suburbs also allowed the middle class to buy houses with land that used to only be owned by more wealthy inhabitants. Towns like Levittown-one of the first suburbs- were divided in such a way that every house looked the same (“Family Structures”). Any imperfections were looked upon as unfavorable to the community as a whole. Due to these values, people today think of the 1950s as a clean cut and model decade. This is a simplistic perception because underneath the surface, events that took place outside the United States actually had a direct effect on our own country’s history. The rise of Communism in Russia struck fear into the hearts of the American people because it seemed to challenge their supposedly superior way of life.
The media has been a part of the daily life of the American people for the longest time, because of this fact, the media influences the decisions and views of how people should live. One big part of the media that tends to start to develop a sense of how the day-to-day American should live is Disney. Since kids are the main source of Disney’s billion dollar industry children have become an important dimension of the social theory (Giroux 1999: 65). “Within this context, television emerges as a consumer-oriented medium that reflects advertisers’ desire to reach a young, upscale, and primarily White audience” (Goodale1999; Henderson and Baldasty 2003: 100). As a result other races and ethnic groups other than white Americans are often put aside when it comes to the social media view of how Americans should live.
One of the main waves of music of the time was a calmer more gentle rock. A major band called The Beatles were so popular during this time it was called Beatle Mania. The Beatles were one of the numerous bands coming to America either many more would coming getting the title of the British invasion. During the 1960s America’s economy was greatly increasing. This time period focused on the housing and computer industry which overpowered automobiles, chemicals, and electrically powered consumer durables, which were the leading sectors in the 1950s. Agriculture fell from 19.2 to 7.5 percent, minimum wage increased from $1.00 to $1.25, and the unemployment of was around 6 percent. Another economic point is the growing middleclass. Between 1945 and 1960, the median family income, adjusted for inflation, almost doubled. Rising income doubled the size of the middle class. Before the Great Depression of the 1930s only one-third of Americans qualified as middle class, but in postwar America two-thirds did. Many middle class families of postwar America became suburban families. Of the 13 million new homes built in the 1950s, 85 percent were in the suburbs. The GI bill helped this growth greatly. Soldiers coming home from the war would have a government loan for a home or going to college. Making college more of a social norm. Which still effects society today making more jobs having a college degree required. The political culture focused more on containing communism with the theory helping this being called the domino theory “Military Intervention in Korea and Vietnam finally, you have broader considerations that might follow what you would call the falling domino principle. You have a row of dominoes set up, you knock over the first one, and what will happen to the last one is the certainty that it will go over very quickly. So you could have a beginning of a disintegration
The 1920’s brought many cultural changes that drastically contrasted with those of the 19th century. The Victorian era of the 19th century was a time of character, frugality, and religion. Ideas of the 20th century created a society of modern values. The “Roaring Twenties” was a time of luxury, consumerism and prosperity . New industries from the world war, and the invention of the moving assembly line raised the economy. Businesses flourished on the concept of pleasing the consumer’s needs and desires. Advertisers like Bruce Barton were “consumption engineers”; they gave moral advice while advertising their product to the consumer by portraying themselves as a friend helping out another friend . As America became a power house of production,
American attitudes and behaviors have shifted and swayed throughout the history of this great country. They are often influenced by things happening in not only our nation, but in the world. Things like world wars, economic upheaval, and even natural disasters. These ever changing shifts in how we view and respond to the world around us change us as a nation. Some of those changes are fleeting, some fade and we revert back to former ways, but one stands out from all the rest. One change, an explosion of our view of cultural norms, burst onto the scene and changed us in a deeper and more meaningful way than ever before. This change was caused by rock and’ roll music. It brought about such deep transformation to our societal views about family, sexuality, and race that even today we are “All Shook Up.”
1. Explain why America became involved in conflict over Korea, and explain why this was a “limited war.”
The Americans took a much more urgent approach after seeing what the U.S.S.R. was truly capable of. The United States would respond with various satellites including those of the Explorer Series and more. However, the Soviet Union would again one-up the United States, and all of their now seemingly feeble satellite launches, by putting the first man into outer space, Yuri Gagarin, in 1961. Now the quest gained an even more competitive drive and the United States soon put Alan B. Shepard into space twenty-three days later. The Space Race was truly a trek for the firsts of history, essentially just exterrestrial one-ups throughout an extended period of time. That very same year, John F. Kennedy founded NASA, the National Aeronautics and Space Administration, just for that purpose, to explore the world beyond their own, while maintaining the central aim, to beat the Soviets outright. JFK was a leading power in this race, and “by giving NASA programs top priority, his actions essentially played on American fears of communism and implicitly inferred that the Eisenhower administration had not done enough to meet the Sputnik challenge. Too many Americans were beginning to feel a need to vindicate the ‘long-standing communist boast that theirs was the superior system for galvanizing human productivity’” (Koman 43). Winning this space race was way more than just an extraterrestrial victory, it would hopefully squander the communists’ hopes and assert true American dominance. The United States sought to eliminate any presumption of communist superiority and did so in the near future by winning this Cold War space race, thanks to the execution of a truly unimaginable
The 1950s in America was a time that was peaceful; five years after winning World War II, America established themselves as a power country. Society was optimistic; soldiers were coming back from war to start their new jobs, families getting new homes and the baby boom is about to begin. American industries expanded and people began to get products that were not available to them during the war. Televisions were coming up in family households and becoming a main staple in America. Coca- Cola was in the golden age of their product. With growth of televisions in homes, Coca- Cola began making advertisements that featured relaxing, and being comfortable on the television, billboards and magazines which appealed to America. Even though America recently came out of war, America was headed into another one called the Cold War against the Soviet Union that lasted until the late 80’s. The 1950’s was a time of feel good in America and there are many reasons why it was including Coca- Cola, sports and breaking down racial barriers.
The bureaucratization of business in the 1920’s meant that more people could be employed in higher paying white-collar jobs than before, including, for the first time, housewives. This new income combined with the reduced prices for goods that resulted from mechanized production, assembly lines and a general decrease in the cost of technology created a thriving consumerist middle class that went on to fuel the economy in all sectors, especially the upper classes. Likewise, during World War II Americans saved up around 150 billion dollars, and this sum combined with the income of the GI Bill allowed normal people to buy expensive things, from houses to cars to electronics to education at a rapid rate, fueling the trademark prosperity of the 1950’s. The new automobile culture of the 50’s spawned new businesses that catered to mobile Americans, such as nicer and more standardized hotels like Holiday Inn, and drive-up restaurants like McDonalds. Just as the culture of the 1920’s was transformed by modernist ideas, the world of the 1950’s was reinvigorated by the introduction of the automobile to the middle class....
The additional incomes for families caused the living standard to rise for the wealthy. “From 1922 to 1929, the national income increased more than 40 percent, from $60.7 billion annually to $87.2 billion” (“The Roaring Twenties” Worldbook). The reason for this is because products were being made faster and cheaper. The items being made were household items and cars (“The Roaring Twenties”History). A lot of people could not actually afford these products on their salaries, but a new idea of credit came up. Buying on credit is when someone pays for an item over time. This was good short term, but an evil long term solution (Mr. Martin). Radios were a big hit during the Twenties because for the first time ever, families could get together and sit around the table. With this, came advertisement. Advertisement really helped businesses because it would get their product out into the public. Advertisement was actually present before the Twenties, it just was not as big as in the Twenties. The reason for the advertisement boom was because companies were competing with each other and took it too far. These companies were using new techniques that made the victim think the he/s/ needs that product (“Consumer”UShistory).
During the post WWII period in America, the face of the nation changed greatly under the presidency of Truman and Eisenhower. America underwent another era of good feelings as they thought themselves undefeatable and superior over the rest of the world. Communism was the American enemy and American sought to rid the world of it. Because of the extreme paranoia caused by Communism, conformity became an ideal way to distinguish American Culture from the rest. Conformity became a part of every American Life to a large extent. It became evident through the medium of culture, society and politics throughout the era of the 50s.
The Effects of Popular Culture on Society Popular Culture is music, dance, theatre, film,T.V., poetry and Art which is enjoyed by a wide group of people. Some people would argue that popular culture in the 1960's cause harm. Other people however argued that other factors brought harm and change to society. Some people would argue that music would cause harm because of the lyrics in pop songs. Lyrics like 'Lets spend the night together' by The Rolling Stones, influenced young people to have casual sex.