The Meal Creator App
The value of a new product should be its main purpose not necessarily how much money it rakes in. If the person’s needs are met, it is a good day. In order to market a new product there are several things that must be done to get it out there to the public so that they can benefit from it. The Meal Creator App is the new mobile app software that will be discussed in this paper. There are many nutrition and diet apps out there but as explained a little later, there is no other app like it on the market.
The strategic planning process involves a situation analysis, creating a mission statement and an objective, the value proposition, and various strategies to get it off the ground (Tanner, Jr & Raymond, 2012, pg. 25). The
…show more content…
99). If someone needs an app that speeds up the process of creating a meal, this may be the right app for them. Behavioral segmentation talks about how people react and behave with or towards a certain product. Everyone would benefit from this app so it really would not matter where someone lived. However, depending on the location of where that person lived, there could be local recipes that could be brought up. This would involve geographic and demographic segmentations. People in Arizona may not eat the same kinds of food as people in Manhattan do. So, it would need to take into account where someone lives as well as their culture. The psychographics would inhabit the different cultures in this country. People who are Muslim may not eat the same foods as the Jewish. Knowing this kind of information would help the app display recipes that follow a person’s cultural heritage. All of these segmentations would need to be addressed when marketing to those different groups of …show more content…
First, enter all the items in the refrigerator, freezer, and pantry. Scan all foods that have UPC codes on them. All foods that do not have a UPC code can be manually entered in. Once the items are entered, the app puts the items into categories. Choose between, on-the-go, medium, or slow. This would determine if the meal created needs to be really fast or can be several hours. Most people would choose either on-the-go or medium settings. People who are cooks would more than likely choose the slow setting. Enter the number of people the meal is for. Enter the type of food culture. This is helpful to determine the types of meals desired such as: Kosher, American, Southwestern, Muslim, Indian, Chinese, Japanese, etc. The app then creates recipes according to the selected requirements. Select the desired meal. All the necessary preparation for the meal including time, ingredients, and calorie amount per person/serving will be shown. Once the meal is made, share the meal on Facebook, Twitter, and Instagram, if so desired. Feedback will help the app modify likes and dislikes and translate those modifications into future
(Yoder-Wise, 2015) During the process of planning you need to assess your internal and external environment, identify any opportunities and threats. Then you want to create your plan and identify your goals and objectives, implement the plan and lastly you evaluate and make any necessary changes. In strategic marketing, you want to identify your target market and research it. When planning you identify your strategies and objectives you identify what services you will provide and at what cost an how you’re going to market your plan. You can evaluate by getting feedback from consumers through different
However, the concern for using this app with the transtheoretical model is that a user does not have an interest keeping them healthy and fit. A user faced hunger cues to crave more food and drink rather than exercising. A user also faced adversity in this app for not keeping a record of food intake and fitness level in order to reach the desired goal. The limitation for this app is that a user cannot browse and record their food and fitness level due to creating new updates for this app. The best way is to receive social support for a user to stay on track and maintain a healthy
Murphy has taught us the good and bad side of the ‘Foodie” culture of social media. A good side of her argument explains how it really is a scrapbook of your life, since you reflect what you eat. The other side reveals that to others who are not a part of the culture, such as myself, perceive it as a waste of time and energy, since food is intended to be consumed and enjoyed in that sense, and not just for the visual appeal. This also brings up the issue of determining what makes a food ethnic, since regardless of how hard a person tries, if a certain dish is something a person is not use to eating, it will be foreign to them. Both authors have good arguments toward what they intend to share about American food culture, but there is always an obstacle blocking their
The expression ‘Tweet before you eat’ has entered common diction in 2013. It is an unsolicited truth that many people now celebrate a top notch restaurant meal or a culinary achievement not by immediately diving in - but by a photo session. People seem to think that a plate of beautifully prepared food is no good unless it has been shared with their friends. 52% of the people take photos with their mobile devices at least once a month; another 19% upload those pictures to the web (Grinter et al., 2002; Wasserman, 2011). Enough of these pictures contain "foodtography" to upkeep the website Foodspotting (Wasserman, 2011). This trend is further fueled by Photoblogging apps like Instagram and the photo-enabled version of Foursquare. Recently several new apps have even been invented which only focus on pictures of food, e.g. Feedie and Instafood.
...t food restaurants and the restaurants which have take away facility. Now as restaurants see so many people interested in these deals they start providing things with them to attract more people like toys, puzzle games and other things like that mostly for children. Bibliography Great Value Gourmet: Meals and Menus by Paul Gayler Everything about Exchange Values for Foods: How to Add...Mixed Dishes, Prepared Products, More Variety...to Your Diabetic Meal Plan by Marilyn A. Swanson, Pamela A. Cinnamon 30-Minute Meals 2 -- by Rachael Ray; First Meals -- by Annabel Karmel, Ian O'Leary http://www.cannedfood.co.uk/canveniently.asp?ID=63&cat=140 http://www.weightlossresource.com/library/showarticle.cfm/ID/1149/ http://www.labambaburritos.com/valueMeals.asp http://www.mercola.com/2002/jul/6/value_meals.htm http://www.prohealthnetwork.com/library/showarticle.cfm/ID/1149/
Online communication has skyrocketed ever since beginning of chat rooms and social media powerhouses such as Facebook. More and more public health advocates and agencies are utilizing social media as a way to communicate healthy living tips and prevention advice. In addition to these types of online communication, the market for downloadable applications has become a phenomenon. Consumers can now download free and priced health and wellness applications onto the smartphones or tablets that will record their calorie consumption, display the calo...
Food is profoundly in American’s culture it is like a social essential necessity. America has a mixture of different ethnicities and although they may have their own food everyone eats similar foods and if one does not it will set a social barrier. Food can be for gift giving, simple generosity or even in exchange for something. Usually, food is shared and many tend to sit together at a specific mealtime it may vary from friends, parents, children or visitors or, strangers, new people. In an occasion like this it somehow becomes a symbol of love as they all come together into an eating event. Aside from just love, there ...
Strategic planning consist of four steps starting from defining the company’s mission. When talking about a mission were talking about a certain phrase or slogan for say, that is intended to draw attention to customers and make them want to be even more loyal to the company. For example Walmart says, “Save money. Live Better”. Therefore, Walmart’s mission would be to let people know that they have low prices all day every day, insinuating that their products are affordable for everyone. This is a good mission because it gets the majority of the people in this world to want to go out and save money on their everyday necessities and even luxuries. The second step would be to set certain objectives and goals for the company as well. For example, CVS did use “Health is everything” as their mission and this didn’t just set out for a name it became a goal as well. Sooner or later you must set goals on your mission to understand the level that you need to get to and reach. Another example of a goal that I believe CVS set was to start selling healthier products. In the chapter it says that CVS stopped selling tobacco and other products that
As Americans, we’re always on the go. When hungry and have no time there are many fast and healthy items available. Many people who say that fast food chains is the main cause of obesity in America because there are plenty of fast food restaurants on every block with very few healthy options ("Do Fast Food Restaurants Contribute to Obesity?"). Fast food business are very easy to find and offer quick service, but there are other options that are healthy, especially in urban areas. Restaurants such as Panera offer a range of items that are healthy and offer a quick service for those on a schedule. In addition to these healthier options, it is also possible to pack their own snack or meal. People often become lazy when it comes to just cooking their meals at home. This choice allows the customer, to control what they eat.
In distinction to purchasing a particular item, then to how it has cooked and prepared or rather takeout food, decides the families’ diet and even choices in food of what they consume. Whether the food cooks in olive oil, vegetable oil, or butter can determine the taste of a meal, but also can improve the health of the meal. The preparations made in order to prepare a meal for the family could perchance measure in convenience. The level of convenience can range around take-out, instant foods, TV dinners/ microwavable, and stuff from a box to healthy homemade/ from scratch, baked/cooked, steamed, and stuff from a can. Not that some convenient foods cannot originally contain good health contents, nonetheless the small changes that can make someone’s food intake much healthier even with a small budget. When purchasing grocery items with a low income, whether an item according to a good healthy diet compares with an item that consists of a bad nutritional value. Parents will purchase the unhealthy choice deceived for its promise to satisfy their children, however, a similar item that stands healthier with the same weighed oz. will fill the proper nutrients that a child needs while they still proceed to grow, unlike processed foods that can fatten a child and stunt their
Strategic planning implies establishing in advance what an individual or organization wants to achieve within a specified timeframe and deriving ways on how to achieve that. A strategic plan is basically a course of action that is used to attain desired results. It means anticipating the future and having measures on how to grow into the future. Technology is a macroeconomic factor that is rapidly growing and changing. Technology has had positive effects all over across the globe to business organization and to individuals.
The end goal of this proposal is to come up with a food truck that will be located in Harrisonburg. A demographic will be targeted and marketed to. The food truck will not be tied down to one spot but will, move around the Harrisonburg area, based on the ever evolving market. The food truck will come up with a specialized menu with a limited variety, but focus on quality. Many people do not like the monotony of everyday food choices, and often look for new places. The food truck will try innovative choices that break away from the monotony of everyday choices. It will be the goal to offer a niche food choices that are unique and can be made quickly and affordable. Not only will the niche food be offered but along with drinks and sides that complement the main food offered.
By using psychographics we can segment the market into groups based on social class, lifestyle and personality characteristics.
Strategic planning is an organizational process in which it looks towards developing and sustaining success or balance in its ever changing environment.
Strategic Planning is looking at where you are now, knowing where you want to be in the future and planning the steps to get you there.