Essay PreviewMore ↓
Businesses such as offices and warehouses are another option Martha may wish to consider. Business owners who need to safeguard their supplies and equipment can well be served by the Trap-Ease. Martha should appeal to these people showing them the benefit of using the Trap-Ease instead of poison or the traditional mousetrap. One of the benefit is when poison is used the mice may end up dead anywhere and stink up the office environment before it is found whereas the Trap-Ease you would know exactly where you place it and can dispose of it in a timely manner.
The food service industry such as restaurant, canteens is yet another market Martha can target. The food service industry has to maintain certain health standards one of which is maintaining a pest free
environment. Martha can show them the benefit of using the Trap-Ease to achieve these standards thus better serving their customers and at the same time protect their food supplies, ingredients and their business from being infected by mice.
Pest control companies would make a great target market for Martha. These companies specialize in finding solutions for their customers and Martha needs to convince them that Trap-Ease would be a great product for their clients.
Since a rancher invented the Trap-Ease, ranchers could be a target market because it seems that the inventor was having a problem with mice and other rancher like him can be experiencing the same problem. Martha could use the retired rancher to reach this target market.
Describe the current marketing mix for Trap-ease. Do you see any problems with this mix?
Marketing mix are the variables that mangers can control in order to best satisfy customers in the target market. A typical marketing mix includes the product offered at price, with some promotion to tell customers about the product and a way to reach the customers’ place.
How to Cite this Page
"Trap Ease Traps Mice Easily." 123HelpMe.com. 31 Mar 2020
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- No Longer at Ease The story explores the conflicts in Obi Okonkwo's life. He is a young man from Eastern Nigeria who has to develop his career in the midst of all his problems. He is pressurised by the men of his tribe, the Umuofia Progressive Union, not to forget his traditions and to pay his dues to they helped him to be educated. He is also faced with the conflict of adhering to the Christian principle his father Isaac Okonkwo, a staunch Christian, raised him with and the seduction of the so-called “evil Western influences” on the younger Nigeria generation.... [tags: Chinua Achebe No Longer at Ease Essays]
846 words (2.4 pages)
- “A writer who does not passionately believe in the perfectibility of man has no dedication nor any membership in literature” is a quote from John Steinbeck himself explaining that if a writer doesn’t think that man is or can be perfect therefore,he has no dedication,no commitment. In the novel “Of Mice and Men”, John Steinbeck writes a nonfiction novel about conflicts within the characters of George and Lennie and their experiences as laborers.Steinbeck’s book “Of Mice and Men”conveys his belief that he pointed out when he received the Nobel Award.... [tags: Of Mice and Men, John Steinbeck, Great Depression]
975 words (2.8 pages)
- Of Mice And Men: Feminism Men are supposedly “more powerful” than women when it comes to a lot of things. The book Of Mice And Men takes place in the1930’s where feminism would show up a ton. A lot of feminism is still relevant today, like groups who support feminism and some that are against it. And lots of women are being disrespected because of those who are against feminism or those who just don’t have respect for women and their rights. Even though the ways that men disrespect women have changed the disrespect for them is still alive and relevant today.... [tags: Of Mice and Men, John Steinbeck, Gender, Woman]
817 words (2.3 pages)
- Of Mice and Men The world is filled with things that people try to ignore: race, gender, and disabilities. These are difficult to look past. In the book, Of Mice and Men, John Steinbeck contrasts the difference between those with mental disabilities and those of sound mind through Lennie’s relationships with Crooks and George, George’s attitude toward Lennie, and Lennie’s simplistic outlook. George and Lennie embark on a search for a job in the midst of the Great Depression. Lennie, a large man with a mental disability, follows George, a man with wits and drive.... [tags: Of Mice and Men, John Steinbeck, Great Depression]
879 words (2.5 pages)
- Is There Mercy in Murder. Of Mice and Men, by John Steinbeck is of two men who care for each other very deeply. They have their financial struggles and one partner with mental disabilities. They battle their hardships together, but when Lennie, the mentally disabled, makes a mistake and kills someone, it forces George to have to take away Lennie’s life. Critics believe George Milton committed cold-blooded murder when he killed his close companion, Lennie Small; I disagree and believe George’s heroic journey instead lead him to the mercy killing of Lennie.... [tags: Of Mice and Men, John Steinbeck, Soledad]
2516 words (7.2 pages)
- The Trap-Ease Mousetrap If a man [can]… make a better mousetrap than his neighbor…the world will make a beaten path to his door. True, but only if the world perceives more value in it than the next door neighbor’s. Statement of the Problem Despite the publicity and the proven uniqueness of Trap-Ease mousetrap, both demand and sales fall radically short of expectations. The purpose of this analysis is to identify the root of the problem and how it can possibly be solved. Price It was stated in the article that the Trap-Ease was approximately five to ten times more expensive than the standard traps already present in the market.... [tags: Business Marketing Management Essays]
1990 words (5.7 pages)
- Of Mice and Men is a novel written by John Steinbeck. It is set in California during the great depression. The story follows two ranch hands who travel together and are very poor. Throughout the novel we witness many different philosophical references. Many different types of characters from this novel are reused in today’s society. Steinbeck also writes eloquently about the many different emotions, aspirations, and dreams of man. This novel’s title originates from Robert Burn’s poem “To a Mouse” written in 1785.... [tags: Of Mice and Men Essays]
2756 words (7.9 pages)
- Parked Cars Can Be Death Traps for Kids Imagine sitting in a hospital waiting room anticipating the results of the tests being run on your only child. You were lucky though; at least he is alive. You had no idea that he was in your car. You can not imagine how traumatic it could have been for him to be trapped in his own car. Finally the doctors come to tell you the news. He has brain damage, and he will never fully recover. He may never walk again and he will never live the life of a normal child.... [tags: Safety Death Children Essays]
1336 words (3.8 pages)
- The Futility of Dreams in Of Mice and Men Everyone has a dream they hope to achieve, but dreams are not always possible to attain. In John Steinbeck's Of Mice and Men, two ranch hands, George and Lennie, find work in Salinas Valley. Lennie, constantly getting into trouble, inadvertently causes the two of them to be run out of town and thus have to find new work regularly. George and Lennie's search for work in the hope of accomplishing their dream of a small farm of their own displays how futile realizing dreams can be.... [tags: Steinbeck Of Mice and Men Essays]
1921 words (5.5 pages)
- Truths Exposed in Of Mice and Men John Steinbeck's timeless novel Of Mice and Men is a somewhat controversial story of the hardships of life. To illustrate these hardships, Steinbeck takes the reader back to an era of bankruptcies, migrant workers, and drifters. Today, this time, the 1930's, is branded the Great Depression. The quest of George and Lennie, two migrant workers, is an example of the dilemma of thousands of homeless and unemployed men in America during the Great Depression era (Ito 39).... [tags: Steinbeck Of Mice and Men Essays]
1052 words (3 pages)
The product is the physical product or service offered to the consumer. Price is the amount of money the customers have to pay obtain the product. Promotion represents the various aspects of communicating information about he product with the goal of generating a positive customer response. Place is about getting the products to the target customers. The following table summaries the marketing mix, including a list of the aspect of each of the 4Ps.
Product Price Place Promotion
FunctionalityAppearanceQualityPackagingBrandWarrantService/Support List PriceDiscountAllowancesFinancingLeasing options Channel membersChannel motivationMarket coverageLocationsLogisticsService levels AdvertisingPersonal sellingPublic relationsMessageMediaBudget
The marketing mix for Trap-Ease is:
Product: Trap-Ease innovative mousetrap
Price: Retail = $2.49
Place: Large Retailers, Safeway, Kmart, Hechingers & CB Drugs
Promotion: Trade shows, Home-and-Shelter style magazines, Publicity.
The Trap-Ease is an above average product that provides a much needed customer solution. There is no variety in the packaging therefore customers do not have a choice as whether they want a package with one or two. There is no mechanism to ascertain whether customers are satisfied with the product.
The price is very high when compared to its closest competitors and from the customer’s point of view that may not be worth the added value in the product itself. The retailers are given no motivation to sell the product in their stores and no incentive is offered to entice consumer to purchase.
Promotion is one in a medium that is not communicating the message to the correct targeted market. Women are a small segment of the total “hardware” customers. Good housekeeping and other home and shelter magazines may not appeal to many persons in the targeted market. As it stands right now the product has to sell itself because limited advertising is being as a result the public may not be aware of the product. There is not sufficient communication between Martha and customer or potential customers.
Trap-Ease is located in the top hardware, grocery and drug chains; this is not offering enough market coverage. Transportation of orders to retailers is not being done in a timely manner. The Trap-Ease is not sufficiently expose to the customer. The proximity of the stores where the product is sold in relation to where the customers are maybe impacting on the availability of the product to consumers.
How would you change Trap-Ease’s marketing strategy? What kind of control procedures would you establish for this strategy?
I would use the product innovative aspect to promote it to a larger potential clientele. I would change the fact the design just a little to ensure that once the mouse is trap it dies instantly or offer the customer a choice of purchasing one where the mouse dies instantly or it is caught alive. I would also look into the possibility of packaging the Trap-Ease with the bait as part of the package. Customer may only need one Trap therefore I would offer packages of one and packages of two.
I would lower the price for the initial
market penetration. This will help to increase sales by attracting new customers or attract them from the traditional product. Once Trap-Ease has established its name in the market by increasing market share the price may be increased. In lowering the price I will also ensure that it does not go below total average cost. Retailers would be offered discount and if they purchase a certain number.
Sell it in as much possible stores as possible to take advantage of sales generated by impulse purchase when a customer sees the product in the store. Ads will be palce in newspapers along with coupon that can be use towards purchase. I will hire sales person who will be visiting different outlets informing customers about the product and demonstrating how it works. They can also do direct sales on house to house visit. These person could also receive feedback from person who have use the Trap-Ease. For a certain time period I would include a very short questionnaire as part of the package to get feedback from consumers. Consumers who returned the questionnaire who receive a discount on their next purchase or some small token that depict the Trap-Ease such as a pen, pencil, key ring.
The product would reach retailers and consumers in a timely manner by ensuring that warehousing is centralized. To motivate retailers to sell the product I would offer certain guarantee such as if we do not deliver the product when promise they would get it at half the price. Instead of selling the product in top hardware, grocery and drug chains I would sell the product in more local stores where the product would be more accessible to the customer. I would also sell the product to wholesalers thus reducing the cost of promoting the product for Trap-Ease, as the wholesaler would now have to put measures in place to ensure that he sells the product.
I agree with the investors that this can be a once-in-a lifetime opportunity, but Martha needs to successfully find and utilize the right market segment.