Brand Names Essays

  • Brand Name Clothes

    2028 Words  | 5 Pages

    Brand Name Clothes Would you choose a friend based solely on their name? Of course not, the idea seems absurd. Is it possible, however, that we might use such a ridiculous method when selecting the type of clothing we wear? In my opinion, many of us do. Throughout my research, I will be testing the hypothesis that college students buy more brand name clothes than generic name clothes. In colleges especially, there seems to be an emphasis on appearances, so many students have a tendency to

  • The Mirror: Brand Names in Today's Society

    1743 Words  | 4 Pages

    CAROLINE. Ever heard the name? A student advertising freelancer. (Still no clue). It was Caroline who designed Nike’s SWOOSH logo for $35 in 1971. (Today you will have to pay a little more than that to buy the swoosh on a pair of ordinary Nike sneakers.) Time ushers change and change requires the old to be replaced by the new. Business is no different; it has witnessed a fair share of evolution. Once upon a time, the quest was for everything tangible. Cash, real estate, machinery, inventory, investments

  • The Point of Buying Expensive Brand-Name Clothing

    533 Words  | 2 Pages

    going to wear, and many ads air on television with models fashioning the latest design. Even though some people believe that wearing brand-name clothing increases self-confidence, expensive clothing is not worth buying because brand-name clothing can be extremely costly and the process of putting together a costly wardrobe is very time-consuming. Purchasing brand-name clothing can be extremely costly. Imagine this. There are two men named Luke and Gary who are looking for a navy blue dress shirt to

  • Why Consumers Reject Brand Names Case Study

    1721 Words  | 4 Pages

    consumers reject brand names? Introduction A good brand name can improve the sales demand and help to provide a good quality image to the people. The increase of sales will force to concentrate only in production. As a result of the quality deficiency can affect the demand in market. When we look back to our history we can see so many branded companies disappeared from our market. In some cases customers are not ready to buy even branded items. For example the MAGGI Instant Noodles brand originated from

  • Do Name Brand Clothing Affect Children and Teens Lifestyles and Interactions With One Another?

    2008 Words  | 5 Pages

    Although there are a few good reasons as to why name brand clothing does not affect teens, there are more reasons as to why they do. The bulk of research shows that fashion branding does have an impact on youth because it can cause insecurities and uncertainties brought by the transition from childhood to adulthood. Teens are in the awkward stage and feel insecure about where they fit in in life and how they look, and these name brand clothing advertisements are not making teens feel confident in

  • Black & Decker

    1054 Words  | 3 Pages

    development of power tools and has used that position to build strong brand names that enjoy worldwide recognition. Key Causes for Poor Performance in the Professional-Tradesmen Segment The reason B&D has performed poorly in the professional-tradesmen segment is due to the positioning of the B&D brand in this segment. Poor positioning of the brand has resulted in customer confusion and negatively impacted customer perception of the brand in terms of being a quality product. B&D Performance in the Power

  • Pepsi Company – An Overview

    1533 Words  | 4 Pages

    North America, Gatorade/Tropicana North America and PepsiCo Beverages International; and Quaker Foods North America, manufacturer and marketer of ready-to-eat cereals and other food products. PepsiCo brands are available in nearly 200 countries and territories. Many of PepsiCo's brand names are over 100-years-old, but the corporation is relatively young. PepsiCo was founded in 1965 through the merger of Pepsi-Cola and Frito-Lay. Tropicana was acquired in 1998 and PepsiCo merged with The Quaker

  • Television and Media - The Power of Advertising

    519 Words  | 2 Pages

    children want to wear. Clothes from Wal-Mart and K-Mart are no longer satisfactory. Brand names such as GAP, Tommy Hilfiger, and American Eagle are much more appealing to them. My teenage daughter is constantly looking through catalogs and magazines, examining each outfit down to the last detail. She is continuously wanting to change her wardrobe to keep up with the latest fashion trends and most popular brand names. Of course, clothes endorsed by celebrities are always at the top of her shopping

  • LVMH: Diversification Strategy into Luxury Goods

    1494 Words  | 3 Pages

    LVMH: Diversification Strategy into Luxury Goods Strategic Issues By 2002, Moet Hennessy Louis Vuitton was the world’s largest luxury products company, enjoying annual sales of 12.2 billion euros. LVMH carries the most prestigious brand names in wine, champagne, fashion, jewelry, and perfume. Upon entrance of this luxury product industry, LVMH was aware that they produced products that nobody needed, but that were desired by millions across the world. This desire in some way fulfills a fantasy

  • Guess Jeans E-commerce

    712 Words  | 2 Pages

    clothing designs of Guess ?. After Bloomingdale’s agreed to purchase two dozen of their jeans as a favor they were sold out with in hours. That’s when, in 1981, the official Guess ? label was born, and would become one of the most recognized brand names. Guess ? uses historical trends within the market to develop a sales plan for designs and as a guide to the number of sales per garmet. With the sales plan in mind they seek out the best quality product at the best possible price. Once the

  • Social Responsibility: Why Do We Support Sweatshops?

    741 Words  | 2 Pages

    conforming, ephemeral trendy masses, a large percent of the attire donned by the populace is made by cheap labor under horrible conditions. Many of the stores that fill malls and line streets are stocked with morally tainted products. Various popular brand names and stores use sweat shops as a means of production to maintain a low manufacturing cost, and reap a higher profit. Not only do these socially irresponsible conglomerates exist, they thrive on the blinded, and complacent materialistic society. Outfitting

  • Anheuser-Busch and France

    2192 Words  | 5 Pages

    the 1990’s with increased global competition in the beer market, this dispute over who actually owns the Budweiser name takes on increased importance. According to a 1958 agreement signed by the Czech government, brand names that denote geographic origin are protected. So the Czech government which owns Budweiser believes that they should be the only ones allowed to carry that name in Europe. However the United States did not sign that treaty in 1958, so they do not agree with this. They have decided

  • Monopolistic Competition in the Retail Industry

    1209 Words  | 3 Pages

    Industry Defining the Market The retail industry is comprised of thousands of different brands and companies. However each is defined by its quality of make and materials used. Abercrombie & Fitch, Timberland, and Guess are all well-known and respected brand names. However if prices were to exceed what people are willing to pay, then the consumers would alter their preferences and buy from another brand. Therefore we are dealing with a monopolistic competition. Monopolistic competition is often

  • Ecstasy: Greater Affects on Women?

    723 Words  | 2 Pages

    many other mental illnesses. Ecstasy is commonly classified as a stimulant. Ecstasy is most often found in pill form, although it is also sold as a powder. Imprints on the pill classify them into ‘brand names’. Frequent users are known to buy from the same ‘brand’ just like most all consumers prefer one brand of milk or orange juice. The drug is easy to find and can range in prices from $20 - $50 per tablet. Since demand at the club scene is so high, buyers are sometimes sold imitation ‘X’, a drug that

  • Political Rap and Boogie Down Productions

    4088 Words  | 9 Pages

    mainstream popularity. But something about its message did not capture the popular imagination, and it has remained a sub-genre. Conversely, the highly materialistic rap that was popular when B-D-P appeared in 1987, glorifying jewelry, cars and brand names, is in vogue again. However, B-D-P--vintage B-D-P--enjoys a paradoxically respected position. This is strange because in some respects B-D-P's version of political rap was stricter than the other groups that comprised the so-called New School, the

  • Success of Coke

    1132 Words  | 3 Pages

    There are very few corporations that hold such world popularity like the Coca-Cola Company. The trademark of Coca-Cola is by far one of the world’s most popular brand names. Coca-Cola dominates the product industry and sets a standard of competition not easily met. Research shows that the trademark is recognized by over 94% of the world’s population and is the most widely recognized word following “OK.” Coke’s original formula was conceived in the late 19th Century. It original business began as

  • Alarming Side Effects of Artificial Sweeteners

    1090 Words  | 3 Pages

    Alarming Side Effects of Artificial Sweeteners NutraSweet, Equal, Spoonful, and Equal-Measure are all brand names for aspartame, a low calorie sugar substitute used in more than 90 countries to sweeten foods and beverages. Aspartame is a synthetic chemical that is created through the combination of the amino acids phenylalanine and aspartic acid, and a small amount of methanol. Aspartame can be found in several products, such as soft drinks, over-the counter drugs, vitamin and herb supplements

  • British Sport Industry Essay

    1588 Words  | 4 Pages

    The British Sports Industry Leisure Provision The provision of sports facilities and opportunities in Britain is the result of the interaction between the public, private and voluntary sectors. All 3 sectors provide different, yet when looked at closely, similar services. Public Sector Public sectors are defined as “institutions funded by money collected from the public in the form of direct or indirect taxes - community charges, income tax, business taxes

  • Home Depot vs. Lowes

    3027 Words  | 7 Pages

    electrical and kitchen; hardware and seasonal, and paint, flooring and wall coverings. To balance the national brand name products it offers, the Company has formed strategic associations with vendor partners to market products under brand names that are only offered through The Home Depot. “As of fiscal year-end 2001, the Company offered products under more than 30 proprietary and other exclusive brands, including Thomasville kitchen and bathroom cabinets; RIDGID power tools; Behr Premium Plus paint; Mill's

  • Springs Industries Inc.

    3103 Words  | 7 Pages

    Industries Inc. Springs Industries Inc. is a $2.2 billion textile company that is headquartered in Fort Mill, South Carolina. Springs Industries focuses its efforts into the production of the home furnishings market, and operates under well-known brand names such as Wamsutta, Springmaid, Disney, LizAt Home and Bill Blass. Their home furnishings segment account’s for nearly 82% of the company’s revenue, and remains one of the leading producers of bedding, bath and other home furnishing products in