Guess Jeans Ecommerce
Guess?, Inc. designs, markets, and distributes clothing apparel and accessories for men and women. It was created by three brothers, known as the Marciano brothers who grew up in Southern France. Maurice Marciano oversees the company’s design direction, Paul Marciano is the Co-Chairman and Co-chief officer, and Armand Marciano is the Senior Executive Vice President . They were inspired by the American western tradition to begin the clothing designs of Guess ?. After Bloomingdale’s agreed to purchase two dozen of their jeans as a favor they were sold out with in hours. That’s when, in 1981, the official Guess ? label was born, and would become one of the most recognized brand names.
Guess ? uses historical trends within the market to develop a sales plan for designs and as a guide to the number of sales per garmet. With the sales plan in mind they seek out the best quality product at the best possible price. Once the materials are gathered the cost of the item is determined. Including manufacturing labor, fabric, trims, and various other details included in the production of the clothing a rough cost is agreed upon. After the cost is found Guess ? then determines on a style merchandising cost, which is based on raising or lowering prices to maximize sales and profits. As of today Guess ? has product licenses all over the world. Also it has distributors in North America, South America, Europe, Asia, Africa, and Australia. Guess ? can be found in many department, retail, specialty, and factory stores and as of January 1995 online.
Guess’s ? online store is created in Los Angeles, were its E-Commerce department is located. Their responsibility is to create texts, graphics, researches of new technologies, and track online sales. The Guess?.Com website is updated every two to three months so the most accurate information is always available to consumers.
On the Guess ? website they support electronic security clearly stated at the bottom of the page. They have security measures set up to protect the consumer from any loss or misuse of information under their control. Credit card information and sign-in passwords are always stored in an unreadable, encrypted format. Also, the site is protected by a multi-layer firewall based security system. So any consumer information personal or not is well protected.
Abercrombie and Fitch was initially started in 1892 by David T. Abercrombie. An outdoorsman himself, Abercrombie wanted to create a clothing line that was suitable for outdoor activities such as hiking, camping and hunting. Ezra Fitch, a lover of the Abercrombie clothing line, decided to become a partner in the company, this making what we know today as Abercrombie & Fitch. This partnership began in 1900 and subsequently ended in 1907 when David Abercrombie resigned from the company due to personal differences. The company proved to be a success and had much interest in expanding their company in order to draw in more business. The first major executive decision came shortly after Abercrombie’s resignation. The A&F catalogue was a cross between a clothing magazine and a guide to the outdoors. It gave information and advice to campers, hunters and fishers and also simultaneously provided a wardrobe for these activities. This catalogue increased both sales and notoriety. It brought Abercrombie and Fitch to people all around the world. Unfortunately, success was not everlasting. The company endured very tough financial times during the early 1960’s and 70’s and eventually declared bankruptcy in 1977. In 1988, success came again when The Limited Inc. bought Abercrombie and Fitch. Abercrombie is now a 223.0 million dollar corporation.
J. Crew, also known as J. Crew Group Inc., is a private label company known for its preppy fashions that are fashionable yet costly. Essentially, the company was owned by the Cinader family for most of its history. Mitchell Cinader and Saul Charles founded the company in 1947. It was originally known as Popular Merchandise Inc. doing business as the Popular Club Plan, in which Mitchell’s son Arthur was the overseer. The company sold women’s clothing through in-home demonstrations. In the early 1980’s, Cinader and Charles observed catalog retailers such as Land’s End, Talbots and L.L. Bean reporting rising sales in revenue. With intentions to increase sales and duplicate success of these well known companies, Popular Club Plan began its own catalog (http://www.fundinguniverse.com/company-histories/j-crew-group-inc-history/).
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Pants are packaged differently for all different types of people. Levi’s jeans are synonymous with being American, being created by Americans and worn by Americans of all status and type. They can evoke the image of dude ranches and overalls, hard work on the farms and easy lounging in the Midwest. Over the years as more companies started to make and sell jeans, Levi’s has had to change their image in order to attract more and new consumers, but going on their website, their front page will still show a lone grizzled man, a tattoo running along his right arm, sleeves short, sweat covering his strained face, standing ready on an open endless field, of course, wearing a pair of Levi’s jeans. Now go to the website for Guess, a company which focuses more on the style than the use of the jeans, and there are pictures strewn around like photographs, featuring muscular men with unbuttoned shirts blowing in the wind. With their scruffy faces and golden tans, the men on the site ...
At the beginning of the story, one can see that there was not a lot of trust on the girl’s end of the relationship. She always speculated where
While there are services similar to ours – such as try.com – when a customer shops online they are not choosing between services that allow them to try clothes on online. Our service is valued in the context of their total shopping experience, not as the end-all, or in other words the appeal of our product to them is not simply that they can try on clothes when shopping online, but that in trying on clothes when shopping online they can be more sure of as to whether or not the clothes will look or feel right, enhancing their total shopping experience. Therefore, in evaluating our impact on customers, our competitors will be viewed as other ecommerce websites (against us as the totality of TJX’s ecommerce and in particular how we enhance the value of
Brand identity is about story telling. Using the latest content that has been published, compromising the five best images that reflect the profile of the brand, a consumer-photo-storyboard can be developed to: Describe the profile of the brand; Identify the main communication and publicity themes; and Critically assess the integrated modes of communication with consumers, including limitations and negative content.
that her husband was killed in accident scene. At first, she ran to upside to her room only,
The principles of marketing (The Times 100, n.d) are a range of processes concerned with finding out what consumers want, and providing it for them. This involves the ‘4ps’ of marketing; price, place, product and promotion. The product decision in any company involves dealing with goods that should be offered to a group of customers (Jobber & Ellis-Chadwick, 2012). Burberry maintains a product line with great width and scope in which their products fall into two main categories; fashion or continuity. Their fashion products are designed to be responsive to fashion trends and are introduced on a collection to collection basis (Burberry, n.d). Continuity products however have life cycles that are expected to last for a certain time period. Burberry also has 3 primary collections; womenswear, menswear and accessories, with the variety of products they can utilize their product mix greatly. Burberry also has...
Mr.Lauren had more dreams to fulfill. He chose the name Polo for his line of ties because the sport repsented to him a lifestyle of athletic grace and discreet elegance, an image of men who wore well-tailored, classic clothes and wore them with style. With that image in mind, Mr Lauren established Polo as a separate menswear company in 1968, producing a complete line of men's clothes. Using only the finest fabrications, Mr. Lares's menswear was distinctive, innovative, but always classic and refined. His suits blended the American Ivy League natural shoulder silhouette with the fitted shape and expensive fabrics of the best European custom tailored clothing. His shirts were all cotton, richly patterned and expertly made. This same care was, and still is, applied to every element of...
Living in a first world country has privileges that citizens around the world often considered luxuries. In the United States for example, citizens have well paying jobs that offer more than a comfortable living. According to cultural critic and advertising historian James B Twitchell, in the last fifty years Americans have doubled the amount of goods and services they consume. More astonishing is fact that the poorest fifty of society in America spends more than the poorest fifth did in the same fifty years. Twitchell also explains that as citizens, what makes Americans happy is the ability to purchase goods whenever they choose. This is why when the new trend of “Fast Fashion” was first introduced to American society; it was an instant
The apparel industry is a really important industry in terms of investment, revenue and trade and employment globally. Within the industry there are short product life cycles, an immense product portfolio, unpredictable customer preferences and opaque supply chain processes. (valueline.com, 2013)
Although there will not be the ‘exclusivity’ appeal as many copies of an item of clothing is made, the price reduction will attract customers making them strong competitors in the market. Based on the primary resource found, the surveys depicted that majority (7 out of 13 volunteers) found Mr Price to have low prices and high quality items. When asked about Mr Prices strengths 8 out of 13 (61.5%) indicated that affordable clothing was a strength and is the reason they shop there. 3 out of 13 (23.1%) said they were easily
Size ranges group people by body type. Different size ranges in the female market are: Junior teenagers approximately 5ft to 5ft, 3-inches tall, with small contour and high bust level. Size range from 1 to 15, Missy fully developed mature female figures usually from 5ft, 3-inches to 5ft, 7-inches tall. Size range from 4 to 16, Missy Petite small, but still mature female figures usually shorter than 5ft, 3-inches tall. Sizes are identifying with a P after the number and run from 4P 10 16P, and Large Woman mature heavy women. The sizes are identified with a W after the number and range from 16W to 26W with some variations.