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    American Express

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    American Express began as a freight forwarding company in the 1850s, then repositioned as a travel agency, a financial and consulting services company. By recognizing that technology has changed the way people communicate and transact with one another, American Express understands the scope and role of internet technology on the travel market. The corporation turned itself into the booming sector of online services and became an interactive business player in a wide array of services. Today, American

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    for American Express. Along with the examination of environments, an analysis of those environments and possible opportunities and threats will be further discussed. When analyzing the general environment of American Express, it will be covered in five sectors, which include demographics, technology, social-culture, economic and political-legal. "The competitive environment for AmEx is very challenging" (Associated Press, 2015); that is, there is a great deal of pressure on American Express. They

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    American Express has become one of the leaders in credit and debit card transactions of the financial world. As the most innovative company in the business, they were the first to develop a large-scale traveller’s check. Over the years the company became more of a financial company and with the advent of consumer credit and debit cards they became a major player in supplying this service to it's members. American Express produced a niche market of "card members" to fit the needs of various financial

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    Term Paper- American Express

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    Introduction American Express is a worldwide, trusted, reliable company with an amazing history and founders. The company was an express delivery business, which grew to become one of the largest companies we know today. According to research, an express company was responsible for transporting valuable goods and money. American Express is world’s #1 travel service organization. They serve customers all over the globe with approximately 1,800 offices worldwide. American Express distinguishes themselves

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    American Express Interactive Case Analysis American Express (AXI) is a global travel, financial, and network services provider. Founded in 1850, the company provides individuals with charge and credit cards, Travelers Cheques and other stored value products. It also offers financial planning, brokerage services, mutual funds, insurance and other investment products. Through its family of Corporate Card services, American Express helps companies and institutions manage their travel, entertainment

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    businesses master. American Express Company, known similarly as AmEx/Amex, has been around since the mid-1850’s and continues to grow. With a global presence and financial products for just about everyone, AmEx continues to plow through the opposition, creating a path for everyone else to follow in. American Express Company American Express (AmEx) came into existence as an express mail business in Albany, NY during the 1850’s. Founded as a joint stock corporation by merging the express companies of

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    Measuring Customer Satisfaction at American Express American Express is a world wide travel related service company. American Express works with both consumers and business with their financial planning as well as offers numerous amounts of credit card products and travel assistance. They have many products and services that are used throughout the world by consumers and businesses. As American Express moves towards the future, like most credit card companies, they want to be competitive and responsive

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    and TV is dialed up on demand dictated by the consumers. Consumers are choosing how they want to interact with the environment on their turns. A trend that has created many challenges for companies that are seeking new customers. No longer do American Express has just a captive audience watching three networks or going to the mailbox as their only incoming source of information and correspondents. Consumers are choosing how they want to interface and interact. Marketers need to be where consumers

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    Techniques used by American Express American Express continues to attempt to expand its customer base, while at the same time trying to keep its reputation as a card of status. Its successful marketing tactics in the United States compared to the slow expansion into markets abroad show its lack of consideration of the differences of these markets. By preparing a more decisive plan as to what type of consumers to target and what products to push in each of its market areas, American Express could have

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    gave other African Americans the courage to stand up and tell how they felt. Conflict allows people to create unity, express emotions, and speaking opinions. The Civil Rights Movements conflict caused more good than bad, and allowed society to create unity, express emotions, and speak their opinions. The Civil Rights Movements conflict allowed society to express their emotions, but there was some bad that came out of that. African Americans should have freely been able to express their emotions. According

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