Measuring Customer Satisfaction at American Express
American Express is a world wide travel related service company. American Express works with both consumers and business with their financial planning as well as offers numerous amounts of credit card products and travel assistance. They have many products and services that are used throughout the world by consumers and businesses. As American Express moves towards the future, like most credit card companies, they want to be competitive and responsive to the needs of the consumer.
American Express sends out customer service surveys to the card members that call in to the telephone service center. The surveys are sent out randomly with a coding on the bottom of the survey so that the results and comments are given back to the correct employee. The employees are aware that any card member that they speak to could receive a survey. With this said, each employee goes through extensive training on the telephone behaviors that must be demonstrated while speaking to card members. The employees also go through extensive training on the policies and procedures that each card product and service has. This training is to ensure that each card member is handled with the most utmost professional behavior and their issues are handled correctly.
Once the surveys are returned to the company, they are returned to the Customer Satisfaction Action Team. This team reviews the surveys, separates them by employee and then by the results.. The results are separated by “Excellent” and “Very Good” and then “Fair” and “Poor” marks. The card members that score a “Fair” or “Poor” mark on the survey is called back by one of the team members and the issue is discussed further to find out why the survey was marked that way. The comments that the card members make on the surveys are returned to the employee’s team leaders. The team leader gives the feedback to the employee and discusses with them their best practices or opportunities that need to be worked on.
This tool is an excellent way to get in touch with our card members and to see how they feel the company is doing and what they feel is going right and what needs to be worked on. By doing this the company can take this information and better the customer satisfaction by either up training of employees are reviewing and possibly changing the policies or procedures.
Stage 2 is to put the Appraisal into use this could be done by talking
Son, S. (2015, January 14). The Pros And Cons Of Employee Feedback Surveys. Retrieved from
American Express has always been known for its benefits to travelers. Some of the new travel discounts; such as the “Bahamas Getaway” packages offer significant discounts for planning a vacation in the Bahamas through a travel agent. The catch is that one must charge it on the American Express card to get the discounts. Coupon books that offer discounts at many shops, restaurants and attractions are given to those who buy a package. Over $11 million in “Bahama Getaway” packages were sold in 1999. Other getaway packages are available to consumers all over the world. American Express has successfully used this marketing strategy, as it realized that consumers want an opportunity to enjoy an exotic vacation, while at the same time, getting value for their dollar. Saving money is important to most consumers. Once again, American Express aims to please its customers.
I will be looking at worker timeliness, agency reliability and worker timesheet compliance. After looking at those three elements, I will compare the consumer comfort level and overall satisfaction with surveys that were conducted in the past. The results from my survey will allow my agency to work with the in-home providers that had a low score, so that the consumers are satisfied with their services.
The Effectiveness of Customer Service in ASDA Every business organisation has good and bad customer service. are many disadvantages to bad customer service and many advantages to Good Customer Service. Below is a list of Asda’s Good Customer Service requirements. Polite and Efficient Staff Good Communication skills Minimum Paperwork and Redtape Efficient Responses to Enquiries Here is a list of Bad Customer Service requirements.
Developing learning activities for the Maersk Customer Service – CARE Business Partner is necessary to properly prepare the candidate for the position. The activities will have to be geared towards candidates who have experience and are able to interact well with people. Using simulated learning activities such as role plays, conflict resolution games and listening test in the training program for the position offered by Maersk would be effective ways to train and develop employees. Roles plays should be centered around real-life situations and be as realistic as possible. Conflict resolution can be integrated as part of a game of group activity that improves interaction between the employees and their customers. Finally, practicing listen
1.1 Explain the value of customer service as a competitive tool Customer service is valued as a competitive tool by many organisations. It gives you the ability to gain customer loyalty while meeting the customer’s expectations. Staff will have the skills and knowledge that will provide a competitive edge. Most organisations are known for the quality of their customer service. This means that they are known for good customer service or poor customer service.
...to specific areas where additional work is necessary. Finally, their comments from their customers have both reflected a positive. trend in certain process improvements and alerted them to areas. needing improvement.
Will facilitate the employees to get a better understanding of the working of the company.
Finding techniques to help you deal with that difficult customers is just part of running a successful and effective company or business today. By utilizing these techniques a company or business is able to turn a bad customer or difficult customer service situation into an opportunity to improve your business. These techniques by Fox Small Business Center include listening, building rapport through empathy, lowering your voice, assume you have an audience, knowing when to give in, don’t get angry, never take it personally, follow up and remember that your interacting with a human.
I am a customer service representative at a health company funded by the state. I hear a lot and a lot is expected from me. My job description consists of talking to members over the phone. I explain about their benefits, services that we offer, obtain personal information, I verify authorization, look for provider and etc. With being the first point of contact I try hard to deliver the best customer service that I possibly can; so that I can show that I really cares about the members. The three core values that help me work with my customers are respect, honesty, determination, these three values has shaped me into the young lady that I am today, but most importantly they help me provide great customer services.
Customer service has been around for many years. When customer service first came into place in the business world, it was in stores. In society today customer service is with any job with any company. “Customer service is not a department, it’s everyone’s job. -Anonymous”. (Walter). Customer service is taking care of your customers. Every customer needs to be treated the same with excellent customer service no matter the business or the age of the customer. All employees need to adapt to each customers’ needs in order to provide the best experience possible.
This essay will explain what is meant by excellent customer service, outline an excellent customer service structure and give ways in which it can be maintained. It will also state the impotence of customer service to a business or entity.
Customer Service is the provision of service to customers before, during and after a purchase. The perception of success of such connections is subject to workers "who can modify themselves to the identity of the visitor". Customer service concerns the need an association relegates to customer service in respect to segments, for example, item development and valuing. In this sense, an association that esteems good customer service may spend more cash in preparing representatives than the normal association or may proactively interview customers for feedback.
When entering a restaurant, I usually expect to leave full, satisfied, and wanting to come back again. I believe that many people expect the same thing. If I am paying for a service, I expect for it to be impeccable. When I receive poor service, I act based on the circumstances. I can be outspoken, quiet, or apologetic when I receive poor service.