Akio Morita Essays

  • Sony's Success: Akio Morita

    1391 Words  | 3 Pages

    products around the world. Akio Morita was not only the co-founder of Sony but also the first one achieve the goal of “enterprise globalization” in Japanese business history, thus, he was on “Time” magazine’s cover in 1982. He led Sony into the top 500 companies in the world. He was Sony’s emperor and spiritual leader. What was the clue to successes of Akio Morita? And what kind of personality contributed to his success? In order to answer those questions, I will examine Akio Morita’s early life and

  • Akio Morita, Co-Founder of Sony Corporation

    1475 Words  | 3 Pages

    Akio Morita (盛田昭夫) was the co-founder of Sony Corporation with his friend Masaru Ibuka. As a leader of Sony, He changed the accepted marketing concepts and focussed on brand-name identification and brand responsibility - a concept widely used today but virtually unheard of then. By insisting on producing high quality products with cutting edge technology, Morita transformed the reputation of the Japanese technology industry so that it became associated with superior quality rather than inexpensive

  • History Of Sony

    1264 Words  | 3 Pages

    established in the wake of World War II. In 1946, Masaru Ibuka started an electronic shop in a departmental store complex in Tokyo. Then he had $530 in capital and a total of eight employees. Following next year, he was joined to his colleague, Akio Morita now they founded a company called Tokyo Tsushin Kogyo (Tokyo Telecommunications Engineering Corporation). The company prodused Japan’s first tape recorder, called the Type-G. & In 1958 the company name was changed in to Sony. According to Schiffer

  • Sony Corporation

    619 Words  | 2 Pages

    Sony Corporation Than fifty years, “Sony”, founded by: Honorary Chairman Akio Morita, has been leading the industry in a number of areas. Sony has changed everyone’s life as we know it. From producing batteries to the new wireless networking system, they are number one. Have you ever wondered who produced the system, they are number one. Have you ever wondered who produced the great games you love to play or the MP3 player you got from your husband? From DVD movies, to digital cameras and camcorders

  • Sony Corporation Executive Summary

    3068 Words  | 7 Pages

    Sony Corporation Executive Summary Sony's current financial difficulties are tied into its corporate culture which were stated over 30 years ago. With such a large multinational corporation, greater planning and more use of strategies should be pursued. Sony could start with the implementation of a new mission statement, with profit and benefits of the company tied more closely to everyday operations. Internally, the four forces, the management, the designers, the production and the marketing

  • Sony Code Of Conduct Essay

    1454 Words  | 3 Pages

    situated in Konan, Minato, japan. Sony is one of the leading manufacturers of electronic products for professional as well as local market. In 1945 Masaru ibuka (the cofounder of Sony) started an electronic shop in Tokyo. In 1946 he was joint by Akio Morita to run a company named as “TOKYO TELECOMMUNICATION ENGINEERING CORPORATION”. Latter, in 1958 it was renamed as “Sony” Sony was ranked 105th in “Fortune Global 500” in 2017 CODES OF CONDUCT The Sony Corporation has divided its codes of conduct into

  • Sony Research Paper

    1151 Words  | 3 Pages

    Sony Merger A great deal of companies and corporations, whether diminutive or immense, merge to become one company. Mergers and acquisitions (M&A) refers to the aspect of corporate strategy, corporate finance and management dealing with the buying, selling and combining of different companies that can aid, finance, or help a growing company in a given industry grow rapidly without having to create another business entity. For instance, the Merger between Sony and MGM in 2005, Sony even took the

  • What Caused The Downfall Of Betamax?

    963 Words  | 2 Pages

    (VCR) in 1976 as the model SL-7200 (CED, 2006). The stand-alone unit initially sold successfully in the U.S. for $1,295.00. An optional external clock to set recording times came at the request of Sony's then CEO, Akio Morita (CED, 2006). Previous models included an internal clock, but Morita believed that by having an external clock, should it malfunction, repairs could be made without having to bring the whole VCR to the repair shop. The external clock was mistake number one of many made by Sony; VHS

  • Akio Morita's Success Story: Made In Japan

    1582 Words  | 4 Pages

    AKIO MORITA AND SONY Made in Japan is a story of Akio Morito, a scientist who brought up Japan's technology and economy up from the ashes of World War II WAR A team of scientists and engineers were trying to perfect thermal-guidance weapons and nightvision gunsights in order to win this war. Akio Morito was one of those scientist. However, he acknowlodged the fact the war was already lost. When America dropped the nuclear bomb at Hiroshima, it was finally then accepted the war was completely lost

  • Sony Company Analysis

    730 Words  | 2 Pages

    was incorporated in the wake of World War II as Tokyo Tsushin Kogyo (Tokyo Telecommunications Engineering Corporation) by Masaru Ibuka and Akio Morita in 7 May 1946. The company was founded or started as an electronics shop in a department store building in Tokyo with an amount of capital of $530 and 8 employees only by Masaru Ibuka and it was joined by Akio Morita in the following The history of Sony Company, The company decided to change the name of company from Tokyo Tsushin Kogyo to Sony in the

  • Origin Of Sony

    1873 Words  | 4 Pages

    Founded by Masaru Ibuka and Akio Morita in 1958, the Sony Corporation has come a long way since its first transistor radios. Being innovative thinkers, the founders realized a need for a global brand with mass appeal. Hence, as the company grew, it was simply logical to establish production facilities in their respective regions. Since its inception, very few have been able to match Sony's track record for invention and innovation. These include the first Trinitron color television (1968), the color

  • Sony's Track Record as an Innovative Company

    624 Words  | 2 Pages

    Sony's Track Record as an Innovative Company There is no doubt that Sony has been successful and innovative. The company is extremely well known for being innovative and originating from a country that does not encourage that attribute. It is just one of the features which set it apart from its Japanese competitors in it's early stages. When you consider the innovations Sony has brought us, it is clearly apparent that it has a definite track record for being a highly innovative leader

  • Corporation and Family -- An Integrated Analysis of Human Resource Management in Hotel 373

    1927 Words  | 4 Pages

    important to keep this balance in the future so that employees can work in a good environment while having high professional standards on themselves. Works Cited Nikki Sukthong. Personal Interview. 2011/4/3 Edwin Reingold, ‘Made in Japan: Akio and Sony’. Saiget Production 2004 http://www.bps.org.uk/media-centre/news.cfm?id=800506524 Mary Kay Ash, ‘The Mary Kay Way: Timeless Principles from America's Greatest Woman Entrepreneur’. Blue Book Produce 2007 http://www.siasat.com/english/news/uk-bae-saudi-corruption-case-resurfaced

  • Corporate Image Case Study

    905 Words  | 2 Pages

    2.1 Background of the Chapter: Overall quality or character as seen or judged by people in general . . . a place in public esteems or regard: good name. (Merriam-Webster) In the corporate world, Good name or Image is seen as a major element of an organization’s attribution alongside and included in financial performance and innovation. Image is the perception of constituencies on how an organization actually presents itself (Van Riel, 1995) in front of its audience. Literature says corporate image

  • The Education System Post Soviet Union

    665 Words  | 2 Pages

    I am ... born in West Kazakhstan, in country which has experienced different periods of time in its way of transition to become a developed country, that was difficult and unpleasant sometimes and as a distinct with significant changes at the same time, and it still is going through a bit of bad and good. My growing up period has clashed with the collapse of Soviet Union and there were limited recourses and lack of educational foundation during the early post-Soviet Union period. The educational

  • Bill Gates: The Legend Of Entrepreneur

    714 Words  | 2 Pages

    Entrepreneur----Bill Gates Entrepreneurs are one of the most important roles in social development. Successful Entrepreneurs usually concentrate their work. Many countries have a lot of brilliant Entrepreneurs such as Sony Corporation 's author Akio Morita, Oracle Corporation 's founder Larry Ellison, and General Electric Corporation 's CEO Jack Welch. However, in the 20th century a youngster successfully created a computer system that changed all over the world. His name is Bill Gates, a person who

  • Airbus Marketing Strategy

    884 Words  | 2 Pages

    Airbus went about these by determining the potential business customers to whom these new technologies are directed, the needs that these technologies satisfy as well as the products that will materialize them must be anticipated. Sony’s founder, Akio Morita, always contended that “the public does not know what is possible, but we do.” The Airbus Group is exploiting the potential of new product platforms for incremental innovation with its A320 Family New Engine Option. The Group invested a lot of money

  • Analysis of Sony

    996 Words  | 2 Pages

    Sony, originally branded as Tokyo Telecommunications Engineering Corporation, was founded in May 7, 1946, by Masaru Ibuka and colleague Akio Morita. The company originally started as a communication company, building various electronics, such as Japan’s first tape recorder. By the sixties, Sony was successfully selling transistors to nations internationally, and had joined the U.S. market by introducing the new industry of microelectronics. It was until later years that Sony expanded from electronics

  • Compare And Contrast Essay On Xbox One Vs Pstation 4

    1606 Words  | 4 Pages

    Xbox One VS PlayStation 4 Do you or any of your friends play video games on a console? If you ask gamers the question, “gaming console you like the most?” they will probably say Xbox One or PlayStation 4. Xbox and PlayStation are known as the most popular gaming consoles of all the time. These two consoles have been competing for a very long time for the throne of the best game console since 2001 until now. In this article, we are going to find out which console has the best advertisement, We are

  • SWOT Analysis Of IKEA

    1715 Words  | 4 Pages

    IKEA Introduction  From early 1940’s IKEA has gone through the history of development from the woods of southern Sweden to a major experience in retails industry in over different parts of the world.The first furniture showroom was open in Almhult, Sweden, in 1953. The founder Ingvar Kamprad was born in a small village in Sweden, as a young boy Ingvar had ideas to develop a business. The key component of its success is finding the right manufacturer for the right product. Some facts and figures