Swot Analysis Of Target Essay

Swot Analysis Of Target Essay

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One of the most recognized corporate symbols in the United States is that of the Target Corporation, who have 1,351 stores in 47 of the 50 states. The first Target store opened in Roseville, Minnesota in 1962. It’s trendy merchandise at affordable prices launched a new era in discount retailing. This store was easy to shop, because it was always attractive and clean. It served as the prototype for all Target stores opened since then and it changed how consumers think about discount shopping.

Target’s Mission Statement is to make Target the preferred shopping destination for guests by delivering outstanding value, continuous innovation and an exceptional guest experience, and consistently fulfilling our Expect more. Pay Less. Target positioned itself as an upscale discount chain. It differentiated itself from its competitors by offering trendy merchandise at affordable prices. Target used attractive marketing promotions to communicate this message to customers. By 2002, the company became the second largest discount retailer in the USA.

Target strategy is to be able to offer the most up to date styles and trends to the customers Target focused on merchandising. Recognizing that just having the goods in the stores was not enough, Target also worked on conveying this image to the customer through its store layouts and displays, and through marketing and promotions.

Merchandising
Target’s positioning as an upscale discount chain was reflected in its merchandising strategy as well. Target managers felt that they needed to be constantly in tune with what the customers wanted and anticipate trends and demands. Target developed an image and displayed products that matched it's customers lifestyles and created enhanced merchandise dis...


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...b page]. Undated. Accessed: 19 Mar 2003. http://essay.studyarea.com/old_essay/Business/target_corporation.htm
“Target Corporation August Sales Up 7.5 Percent.” PR Newswire, New York 5 Sep 2002. Retrieved 19 March 2003 from ProQuest, San Diego Public Library, San Diego, CA: http://proquest.umi.com/pqdweb?Did=000000160354291&Fmt=3&Deli=1&Mtd=1&Idx=64&Sid=1&RQT=309
“Target Corporation October Sales Up 9.8 Percent.” PR Newswire, New York 7 Nov 2002. Retrieved 19 March 2003 from ProQuest, San Diego Public Library, San Diego, CA: http://proquest.umi.com/pqdweb?Did=000000233921821&Fmt=3&Deli=1&Mtd=1&Idx=43&Sid=1&RQT=309
“Target Corporation January Sales Up 7.7 Percent.” PR Newswire, New York 6 Feb 2003. Retrieved 19 March 2003 from ProQuest, San Diego Public Library, San Diego, CA: http://proquest.umi.com/pqdweb?Did=000000283739711&Fmt=3&Deli=1&Mtd=1&Idx=12&Sid=1&RQT=309

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