House Of Hoop Case Study

Footlocker’s marketing plan entails selecting the target market, integrating the best marketing tactic to reach as many customers as possible, and customer retention initiatives. Essentially, this customer-driven marketing blueprint is classified as the marketing concept, which does not rely heavily on promotions to procure sales. Instead, the company learns to pinpoint what the customer wants before he or she does, to accommodate existing and future needs. Moreover, within the past five years, a new store entitled House of Hoops has made its debut in the same mall as Footlocker, which has caused the veteran shoe store to experience a decline in sales. This suggests that Footlocker may need to modify its sales strategy to help the company attract more customers to the store. “House of Hoops has a variety of shoes, and a large store front,” stated the interviewee, “customers are drawn to the store because it is new and possesses a

However, there are three key areas in which the company can improve its practices. The succeeding statements are my recommendations for Footlocker. First, the company could conduct a SWOT analysis of the internal and external environment to aid in formulating a strategy that is in alignment with the company’s mission. This would require Footlocker to take an in-depth look at the company’s strengths, weaknesses, opportunities, and threats that affect the organization’s performance. For instance, one of Footlocker’s strengths would include its skilled workforce and a weakness would be its sales strategy. If Footlocker would have integrated this analysis method, the company would have been more equipped to deal with House of Hoops emergence, considering that the company would have identified the threats that could potentially hinder the company from attaining a competitive