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The role of transportation in supply chain
The importance of third party logistics providers
The role of transportation in supply chain
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Amazon as an agent: In this model of supply chain, Amazon acts as an agent where it doesn’t own the product or even store the product in the warehouse. The suppliers can sell their products online through Amazon. In this model, the suppliers list their products online through Amazon and when a customer buys it, the product is directly shipped from the supplier to the customer. Amazon acts an agent and takes agents fee from the supplier. Product shipment Agent Summary of the two supply chains: The two supply chains of Walmart and Amazon are different from each other and are best at their own perspective. The Amazon’s supply chain is completely based on online retailing whereas the supply chain of Walmart is based on “bricks and mortar” …show more content…
Third party logistic providers are those who provide special services like warehousing, distributing, packing, and cross-docking. Third party logistics generally focusses on specific functions like shipment forwarding and distribution (Robey, 2014). The advantages of third party logistics are cost reduction, improved efficiency, service and flexibility. Outsourcing a third party logistics helps in sharing the risk and access to various resources that are not available at one’s own company. Third party logistics also helps in having a better cash flow to the company. On the other hand, it also has few disadvantages like losing control over the various special services and functions. This also results in loss of personal touch with the customers (Kumar, …show more content…
They carry various operations like packing, delivering of products to other retailers globally. They can make an impact on supply chain operations of other companies which also includes Walmart and Amazon. The expertise of Li and Fung is supply chain management and to target the companies whose supply chain management is not one of its core strengths. It is essential for a store based retailing and online supply chains to collaborate with such companies like Li and Fung, which helps in improving the section of operations that they are specialised. Those entities can be more efficient and sustainable in the market. The collaboration of companies that provide third party logistics and fourth party logistics will help the company to improve its performance and cash flow. The third party logistics and fourth party logistics has a great impact on store based retailing company like Walmart as they are more efficient in logistics and delivering to the customers so that Walmart can focus on other aspects in which they are good at and leave the logistics section to TPL and FPL partners. In an online supply chain, a company like Amazon can collaborate with third party or fourth party logistics that are efficient in addressing the damage of the delivered product and take an action on
Amazon has more warehouses than any other online retail sites. They also have them spread out all over the world in more countries than any other online retailor. This gives them a competitive advantage because they are able to get the product to the customer quicker and most of the time overnight even. This is certainly a sustainable competitive advantage for Amazon because it is not a resource that will go away or that fluctuates on price or availability.
Understanding the changes in the market and the growth of e-commerce prompted the organization to invest heavily in its supply chain management forecasting and management system. The development of a network of distribution centers and Direct Fulfillment Centers to position the company to capitalize on the growing e-commerce market indicate a strong understanding of the need to adapt to changing market forces. The company spent over $300 million on new distribution center facilities in 2014 alone, and continues to expand to maintain efficiency in product movement (Cassidy,
The objective of this case study is to outline and provide a brief overview of Amazon.com’s (Amazon) mission, strategic direction, core competencies, relied technologies and their future impact of new technologies, and how management and use of consumer data will impact future business.
Li & Fung is a global trading group sourcing and managing the supply chain for high volume, time sensitive consumer goods. The group is associated with strong brands such as The Limited, Gymboree, American Eagle, Warner Brothers, Bed, Bath & Beyond, Levi-Strauss. With the rise of the internet, and the thrive of the B2B intermediaries, this memo will discuss the Li & Fung's E-Commerce strategy and how to use internet to facilitate supply chain management.
Another part of Amazon’s retail strategy is to serve as the channel for other retailers to sell their products and take a percentage of cut of every purchase. Amazon does not have to maintain inventory on slower-selling products. This strategy has made Amazon a ‘long tail’ leading retailer, expanding its available selection without a corresponding increase in overhead costs.
The power of suppliers is medium-high. Amazon has access to multiple goods and products from several companies and businesses across the globe. Suppliers have medium power due the fact that a lot of Amazon’s inventory can be obtained through other suppliers. Suppliers have an even higher power because Amazon cannot compete with its suppliers. Therefore, Amazon is highly dependent on its suppliers for products and profit. Amazon certainly has its downfalls through that aspect but it also has benefits in the sense that Amazon can control the many of its small suppliers. Amazon minimizes their stock from small companies to reduce costs. On top of that, companies do not charge Amazon until the product sells and Amazon pays the companies 35 days after the product is
Amazon has been able to maintain sustainable competitive advantage based on three operational strategies. These are low cost-leadership, customer differentiation and focus strategies. Low cost-leadership is pursued by Amazon by differentiating itself primarily on the basis of price. By offering low prices to customers Amazon ensures its future success. Partially modifying the costs of lowering prices over time through achieving higher sales volumes, negotiating better terms with suppliers, and achieving better operating efficiencies. Amazon makes sure that it offers the same quality products as other companies at a considerably cheaper price. Another strategy that Amazon has is its fast delivery service and there are many delivery services that one can choose from. With Amazon Prime, there are certain, but many products that have free two-day shipping. Also, with Amazon Prime, there are many offers specifically for people that have Amazon Prime. For example,
One of the greatest opportunities for Amazon is an Online Payment System. The online system allows the company to reduce transaction fees and increase ease of use for their customers. Internet sales are increasing at a fast pace. This is a product of increased fuel prices, which make driving to a store less likely, and foreign purchases. This development allows foreign purchases to buy clothing as it becomes more popular abroad. Amazon’s biggest competitors can include retail stores that online stores such as Target, Best Buy, and Walmart among others, these can be considered the most dangerous for them since they have strong market share and can be a direct competitor since they attack the same market. Amazon wish to compete in prices, offering
Wal-mart has been able to achieve respectable leadership in the retail industry because of its focus on supply chain management. Discuss in detail the distribution and logistics system adopted by Wal-Mart.
Amazon.com was a venture into an emerging market of internet and had to face hidden and unexpected hurdles in order to survive and excel in the market. Therefore, Amazon.com kept modifying its strategies with their focus on enhancing customer experience of online shopping and to delivery exceptional services with complete convenience to their customers. One of the major strategic decisions was to compromise on cost saving stragegy when Amazon.com started to maintain its own warehouses in different countries in order to ensure timely and accurate delivery to their customers
Li & Fung is a kind of 4PL which is a fourth party logistics that handles the complete end to end supply chain network. It is 4PL because the concept of a 4PL provider is an integrator that accumulates resources, capabilities and technologies to run complete supply chain solutions which is the main work of Li & Fung. Since Li & Fung source its items from various global companies, they tend to create competition among these companies. To source from a good and capable company, Li & Fung will have to concentrate on a cluster area of that particular item they intend to source. Let’s say if they want to source a better material for their cloth manufacturing, they will go to that cluster area where there will be different companies that deal in the same material. Within that particular cluster area, they will find a better company that can contract with. Cluster brings companies that are in the same industry in one geographical area. To maintain the success of a cluster, there must be competition among these companies. According to Michael Porter “Productivity rest on how companies compete, not on the particular fields they compete in.” This shows that competition brings in new companies into the cluster thus strengthen the success of that cluster. Competition and global network can also increase productivity in any cluster area because of the pace of innovations and advance technology available in that cluster
Over the years Amazon has developed the technology to sustain the best prices, and delivery times, while also consistently delivering the best customer experience in all of online retail, but the innovation doesn't end there. The
Amazon model initially offered customers access to massive selection without the needs to incur cost, time and stress of opening warehouses and stores and the needs for inventory handling. Amazon realized to ensure customers get a pleasant experience and Amazon acquire its inventory at reasonable prices, they need to be in control of the transaction process from beginning to the end through operating the business from their own warehouses.
Eule, A. (2013). It’s time for Amazon to open its black box. Barron’s, 93(42), 37.
In the U.S., Amazon uses a centralized shipping platform, which it calls Fulfilment by Amazon (FBA), to store and distribute the products it sells. Sellers send their goods to Amazon’s fulfilment centres and pay a fee for the corporation to store, pick, pack, and ship their wares. Amazon implemented FBA in India as well, and to date has built nearly two dozen warehouses there, the largest one in Kothari in Telangana.