Supplier Development Programs

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With an evolving and highly competitive market, firms are seeking more innovative ways to create value and improve efficiency. Historically firms have tried to improve internal processes through housekeeping but in the recent past this have changed and attention has centred on the management of the firm’s supply activities. Open markets and a “flat world “as Thomas Friedman (2005) explains, has seen many new entrepreneurs boom with business ideas that step aside the conventional methods of business. Reduced effort and time from conception till marketing, sales are now achieved at a much faster rate, achieved through technology advances and specialised suppliers. Developing relationships with such suppliers is now an integral part of the business strategy.

One of the most influential ideas suggested was by Kraljic (1983); a positioning matrix that help position product or services base on elements influencing and affecting the purchase item depending on increasing risk to supply and increasing impact on the business.

Fig:1 (source: The journal of supply chain management : Summer 2005)

How Kraljic matrix helps:

In general, depending on the market and the product, require a different buyer-supplier relationship that needs to be managed differently. Kraljic introduced the comprehensive portfolio approach for purchasing and supply management that can be applied to different purchasing and supplier strategies. Each of the matrix boxes requires a different and distinct approach towards the supplier. This model tries to minimise supply risk and maximise buying power. The model allows in easy coordination between sourcing patterns of different business units with a company, in turn improving efficiency and synergy.

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...And to achieve this supplier’s raised their competence, assisted by Motorola. There are formalised procedures and methods in place for suppliers through training programs, annual conferences and other shows to increase the communication and interaction with suppliers.

This process of involving your key suppliers in growth of the business details supplier development as a process in which actions are taken in order to achieve wanted results. This highly integrated supply chain strategy, listed as part of the company’s corporate responsibility website (Accessed 2011) gives you an overview of the importance of supplier’s development in a company’s growth.

Such integration with suppliers has resulted in a consistent performance and has met or exceeded expectations. With a unilateral focus on achieving the same goals has assisted Motorola achieve its business goals.

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