Customers can go to the widespread large supermarket chains for shopping and have more choice for goods. It is very easy to find a supermarket in the street and you may see many different markets just in the same street. The supermarkets are widespread in our daily lives and offer us much convenience. In the 1850s, go shopping may meant going to the far away open-air markets or specialist cheesemongers to buy the butter, cheese, fresh egg and bacon from framer and sugar, cocoa, tea and coffee from grocers (William.Y, 2004). Now you can buy all of these things in the supermarket just near your living or working place. Large supermarket chains depended on huge company or group which has sufficient funds can spread everywhere, such as Tesco. In addition, the large companies may acquire the small one which could expand the sprea...
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...ers can get the cheap things and take some activities in the supermarket. And some promotions may keep a long time which can attract customers come back for shopping. Even some customers may only come to the market when it has the promotion activity because it can save much more money and enjoy the feeling of shopping.
It has been showed that large supermarket chains can offer many positive things for customers, even though they may have some monopoly. It gives the customers convenience for shopping because of its widespread and have more choice for goods.
It also offers the well serves, such as online retail, self-checkout and door-to-door delivery. And customers could get the cheap price when promotion and take some activities. With the developing of it, supermarket may offer more advantage to customers but also may appear some different problem we may face with.
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