Marketing Strategy: Distribution And Distribution Strategy Of Starbucks

Even though Starbucks has made some mistakes in the past, they have a very efficient and well-made distribution and operation strategy. The strategy for operations within Starbucks is simplistic and centralized. Hundreds of thousands of coffee beans are distributed to each processing plant, where they are then processed in large quantities and distributed to about 23,000 stores worldwide. The distribution process that Starbucks employs is very linear. There are 10 plantations that all ship to 6 processing plants. The beans are then processed, and shipped from the plant to its many stores. This three-step distribution strategy is very easy for Starbucks to manage. (Boyer, 2013)

The Starbucks marketing strategy is a very peculiar one, unseen

Starbucks has determined that this strategy of creating a local reputation is the easiest way to keep loyal customers, and reel in potential ones. Think of it like this; you don’t hear about Starbucks from an advertisement, you either hear about it from a friend, or see the business from the street. You aren’t compelled to go there through catchy jingles or mouth-watering commercials, Starbucks compels you to walk through their doors by its reputation. (Boyer, 2013)

Starbucks’ reputation has evolved from a coffee shop to an in-between rest stop, a place where you can work while also relax. It is your home away from home, and your work away from work. Creating this atmosphere has clinched their reputation as a place to accomplish many things work related as well as leisure-related. You can both write a novel and read a novel at Starbucks, which attracts a wide variety of customers. (Boyer, 2013)

Another part of Starbucks’ marketing strategy is to walk into a new location and open multiple coffee shops there. They do this because it creates the idea that “they’re everywhere”, and this reputation compels customers to walk through their doors because they see the logo in many places, multiple times a day. (Boyer,